Marketing Director
Cazar
Total years of experience :20 years, 8 Months
Work closely with sales and product development to manage the entire marketing mix for the Cazar’s cloud recruitment platform across MENA and Asia Pacific.
- Grow brand visibility amongst target market
- Complete company rebrand to better reflect its unique positioning in the market
- Manage all internal and client communication
- Website redesign as well as creation of new Marketing collateral
- Drive all content creation (videos, case studies, reports, white papers)
- Create ongoing advertising plan
- Manage all online & offline PR activities
- Manage supplier relationships - agencies, content writers, advertising mediums
- Develop and manage sales lead generation strategy (emailing, social Media, AdWords)
- Team management: email marketing and lead generation
- Hold an advisory role on employer branding projects with client
- Event management in Asia and Middle East
- Marketing collaboration with all Cazar partners
Monte Carlo SBM 2008 - 2011
Monte-Carlo, Principality of Monaco
Founded in 1863, this historical company owns and operates 5 casinos, 4 luxury hotels, 3 spas, 35 restaurants and nightclubs, and World-renowned events in the Luxury industry.
DIGITAL MARKETING MANAGER
Management: - Defined a clear and innovative Digital Strategy for Upper Management, along with a corresponding roadmap comprising challenging objectives and milestones for team.
- Put in place formal reporting for team as well as Competitive analyses and internal Case studies.
- Managed supplier relationships: agencies, technology partners, content writers and translators.
Project Management: Initiated and managed all projects that dealt with the company's digital marketing strategy.
- Examples: Complete redesign and content reorganization of the 15 websites in order to match the new Brand strategy, Management of the development and launch of the first Mobile applications for Monte-Carlo SBM. Implemented new e-mailing and sms plateform for gained productivity.
E-Marketing, Social Media & E-Commerce: - Advertising: Managed Adwords, Facebook and banner ad campaigns.
- Created clear Web 2.0 strategy for Monte-Carlo SBM's brands, with short and long-term objectives.
- Initiated online lead-generation to meet marketing objectives: contests, partnerships with airlines and/or luxury partners.
- Ensured maintenance of 15 company websites in 3 languages.
- Optimized booking path for hotels and ticketing with 3rd party booking engines
Expedia Inc. 2003 - 2008
London & Paris, France
Expedia distributes its products through its brand and also through its Private Label division, that works with various key actors in online travel (airlines, OLTAs, etc) . I worked in this pan-European team for 5 years.
SENIOR PARTNERSHIPS MANAGER - EUROPE
Sales: - Managed relationship with the Expedia and Hotels.com affiliate network.
- Managed key Expedia private label accounts, including airlines (National carriers and LCCs), OLTAs (Ebookers, Opodo) and SEO partners and helped grow their ancillary revenue through sales of hotel and dynamic packages by 65M USD on entire portfolio in a 2-year period.
- Contract re-negotiation of all portfolio contracts with goal of reducing costs and improving conditions for Expedia.
- Increased sales through more effective placements on partner websites and e-marketing initiatives.
- Key role in responding to airline and OLTA RFPs.
- Forecast and Analysis of quarterly sales to Management in London.
Marketing and Merchandising: - Created a promotional calendar with each key account in order to ensure presence of Expedia products on their sales tools through special offers and e-coupons.
- Reporting, Analysis and Benchmark of partner performance following each promotional campaign.
- Actively involved in marketing and technical documents targeted to partners in order to cater to their needs and to optimize our resources more effectively.
Project Management: - Acted as main point of contact between internal technical teams (US & UK) and client ones in the pre-sales, integration and post-sales periods.
- Sold partner projects with strong ROI to internal teams in order to achieve their completion in a timely manner
McGill University: Faculty of Management 1996 - 1999 Montreal, Canada Bachelor of Commerce, GPA 3.4/4.0 - Concentrations in Marketing et en Management Information Systems