Arij Malik

Travel Sector being the most competitive) on a massive scale working on around 4k KW
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•Promoted Yebhi.com thru all digital marketing platforms, Like SEO ( 22, 600 KW), SMO on Facebook, Twitter, Youtube, Pinterest etc, Google adwords, Display & Mobile advertising, Blogging, to boost sales from 50K per day to 10 Lacs per day only thru digital marketing efforts within 10 months.
•Spearheaded the twitter campaign in where 40 unique trivia questions related to Sachin on his birthday were asked which generated a lot of excitement in the Twitter world. The event was spread over three days. #SachinBabaChaalisMore was used.
•Total number of tweets including #SachinBabaChaalisMore: 14, 641 Tweets
•Increased Yebhi followers by about 10% (50k).
•Another interesting mention: Poonam Pandey, India Today, AajTak, Max Television, Bajaj Allianz, Lipton were some of the notable Twitter handles which tweeted with #SachinBabaChaalisMore.
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•Undertook the complete restructure of the site's UI, UX & Content.
•Contributed to responsive website redesign through planning, wire framing, user interface design, usability testing and HTML coding in Magento. This lead to a significant decrease in bounce rate and 37% increase in conversion rate.

YesBank - www.yesbank.in


Achievements :
•Spearheaded all branding & lead generation campaigns for 360 Realtors handling all SEO, SEM, Email Mktg, Social Media, Microsites, Blog