Arjun Balan

• Orchestrated end-to-end digital marketing campaigns across search, social, and email, resulting in a 30%
increase in both online and offline sales.
• Managed vendor communications and streamlined workflows, enhancing operational efficiency and
customer satisfaction.
• Optimized e-commerce presence on Amazon and Flipkart through strategic promotions, product listing
improvements, and performance monitoring.

• Paid Ads & Lead Generation: Led integrated digital marketing campaigns and paid social ads that
successfully expanded brand visibility and boosted qualified lead acquisition by 25%.
• Audience Engagement: Managed end-to-end social media presence, promotional email newsletters, and highly
targeted ad campaigns to cultivate brand loyalty.
• Data-Driven ROI: Evaluated digital marketing campaign metrics utilizing Google Analytics to continuously
iterate paid ads strategies, resulting in a measurable increase in ROI

• Organic Traffic Acquisition: Engineered and executed comprehensive SEO strategies (on-page, off-
page, and technical SEO), yielding a 20% growth in organic website traffic.
• SEO Metrics & Tracking: Monitored critical SEO KPIs utilizing Google Analytics and Google Search
Console to eliminate technical bottlenecks and improve search engine rankings. Cross-Functional Collaboration: Partnered with internal design and content teams to align SEO
keyword research and content optimization with core brand messaging..

• Assisted in executing SEO operations, content production, and weekly campaign reporting, contributing
to a 15% rise in overall digital engagement.
• Co-designed and deployed targeted email marketing campaigns and sequences that significantly
improved baseline email open and click-through rates (CTR).
• Conducted rigorous competitive analysis and market research to support data-driven campaign planning
and strategy