Marketing Consultant
Independent
Total years of experience :17 years, 8 Months
Spearheaded marketing strategies, media & digital campaigns to grow
consumption/revenue by 120%
• Enhanced digital marketing, campaign ideas, media mix & branding strategy
to increase the ROI by 30% by continued analysis, optimisation &
competitive positioning
• Executed new marketing plans with influencer programs, decor, customer
loyalty programs, CRM, local store marketing, digital marketing plans and
high impact events
• Strengthened revenue growth and optimised P&L reports through analyzing
performance data in alignment with business goals
• Created annual marketing budget and plan, optimise marketing calendar
based on marketing analysis and trends
Process Optimization & Market Research
• Interfaced with agencies & vendors to create innovative campaigns & unique
customer experiences as per quarterly plan
Team Management
• Championed 10 member marketing team & improved marketing initiatives
as per KPIs
• Advocated in developing concepts, content, branding, events &
communication strategy
Campaigning & Event Management
• Formalised marketing assets, agency briefing, co-marketing opportunities,
interaction designs, collaterals, etc. for marketing
• Drove the partnership initiatives with media, event agencies and partners to
create high impact events
• Provided assistance with press release distribution while managing various
PR & digital advertising partnerships worth 20M & above
Strategic Branding & Plan Development
• Tailored brand strategy, digital marketing, cross-channel marketing
campaigns, events, media buying & demand generation services for Oracle
ME, Accenture MEA, Automation Anywhere, HPE and other 5 brands
• Forged integrated marketing campaigns, media partnerships, sponsorships
for field marketing of B2B brands with advertising media channels and
digital campaigns in 15+ virtual & hybrid events
Advertising & Social Media Campaigning
• Enhanced and maintained brand communications and promotions on social
media platforms
Strategy & Business Development
• Drove revenue and P&L growth through integrated marketing solutions,
leading a team of 8 resources
• Directed digital initiatives and provided data driven solutions for IKEA, MYK
Laticrete, BOSCH, SPAR, CRED, etc
Advertising & Social Media Campaigning
• Promoted campaigns through network, media companies and content &
media led event partnerships
• Developed data driven campaign measurement techniques and tools for
better campaign ROI
As an account lead, my role is to service one of the key clients for GPG India.
My responsibilities include:
• Responsible for the India business from the key client for GPJ India
• Ensure process compliance and Worldwide guidelines
• Lead and guide the team for new business oppurtunity with the client
• Set up and implement digital platform
Achievements:
• Spearheaded in executing Think Forum 2015 in India for the first time
• Increased the retainership in the 2nd Quarter
• Instrumental in bringing historical flagship properties to ISA region
• Implementation of new process for vendor billing & payments
As a key account manager my primary responsibility is offer brand solutions to key clients thereby also increasing revenues for my organization.
My responsibilities include:
• Core Member of the Redcell Think Tank in conceptualization and development of all new national properties
• Scout for regional brands that fit our marquee/established intellectual properties nationally
• Custom design brand properties after analysing the requirements of brands specific their regional markets
• Continues project viability audit on all key projects to ensure profitability
• Ensure regular revenue flow on all key accounts
Achievements:
• Won Chairman’s Award for the exemplary performance and impactful positive contribution to the business
• Conceptualized and developed an event for Novo Nordisk on World Diabetes Day which hold a place in the Guinness Book of World Records
• Surpassed targets and increased profitability through efficient vendor management and inventive tie-ups with other brands on projects
• Effectively developed and executed ‘Beat Diabetes Walkathon’ for Landmark Group and doubled the participation and revenues from the previous year
- Business Development and Account Management: I was also responsible for the strategic business direction for the branch
My responsibilities include:
• New business development
• Spearhead the brand servicing team for existing clients
• Continues project viability audit on all key projects to ensure profitability
Achievements:
• Acquired a number of new brands including Act TV, Titan, Radio City, Videocon Mobiles, Madura Garments & Apple
• Setting up in-house creative competencies for the organization
• Acquired new businesses for the creative wing including Act TV & Titan Eyeplus
• Quadrupled profitability by acquisition of new business as well as streamlining the operations and cash flow of the existing projects
• Initiated and set up a CRM solutions & the in-house production wing for the organization
• Felicitated by COO of Titan for “Execution & Planning of Flawless events for Titan Group”
• Won ET Retail awards 2010 for Best Rural Marketing Campaign for 300 x1000 Project for Goldplus from Tata
My primary responsibility was account management of the key clients in the Chennai branch
My responsibilities include:
• Concept development and execution for existing clients
• Selling the existing range of Mirchi properties to clients
• Acquisition of new business
Achievements:
• Acquired clients such as LIC Housing Finance, Hyundai & Cavin Care
• Surpassed revenue targets in the first year of joining
My primary responsibility was to increase the penetration into the SME base for Chennai Circle
My responsibilities include:
• Selling landline and broadband connections
• Increasing the ARPU on the existing subscribers
Achievements:
• First to penetrate the public sector by selling landline connections to the Traffic Police Department
• Awarded best performer consecutively for 3 quarters
• Nominated to be part of a core team to handle special projects
6.76 till 3 rd Sem Active member of research & Publication Committee Awarded for contribution on ENDEAVOR management fest
