Regional Sales Manager(Central & Eastern Region)
Ba Abdul Rahim Trading Co.ISO 9001:2015 and ISO 13485:2016 Certified Company
Total des années d'expérience :17 years, 0 Mois
• Reporting to MD Managing Central & Eastern region as an independent profit centre.
• Managing annual sales turnover of SR 50 million ( US $13.33 Million) .
• Reactivation of deactivated SKUs and price update in key accounts in LULU, Tamimi, Farm, Othaim, Sadhan, Spar, Al Jazeera, Carrefour etc
• Double digit growth year after year in all Major accounts.
• Listing of new launched brands, PASEO- APP- Sinarmas(11SKUs)/Fogg- Vini Cosmetics(8 SKUs)/ Sanitarium /So Good-Almond Milk(4 SKUs)/ Nezo Salt(11 SKUs)/Rice up-Healthy Snacks(14SKUs)/Brain blasterz candy(10 SKUs)/ Belmio-Coffee Capsules(6SKUs), Jelly Belly-(11SKUs), Schogetten (8SKUs) Hitschler (20 SKUs), Shock wave(5 SKUs), Family Train(20 SKUs)
• New Listing of 113 SKUs of OXO, baker’s select, Kitchen mate & Eco kitchen tools in Tamimi.
• Open Household vendor in FARM, New listing of OXO and Baker’s Select.
• All Key Accounts operations (Othaim, Panda, Lulu, Tamimi, Farm, Danube, Bindawood, Nahdi Pharmacy) which includes finalization of Annual Product Supply Agreements, New Store Opening Agreements, Yearly Marketing Plan, Listing of New Range.
• Responsible for achieving of Sales targets & Marketing related activities.
• Monitor the marketing issues (visibility status, distribution & availability of new product launches, coverage, BTL activities) through the entire team.
• Finalised Monthly Debit note with Suppliers.
• Implemented the Annual Visibility Scheme (AVS) as agreed with supplier.
• Successfully launched 8 brands in all trade channels. Negotiated and finalised listing & visibility contracts
• Non-Food Brands:- PASEO- APP- Sinarmas & Fogg- Vini Cosmetics.
• Food Brands:- Sanitarium-So Good-Almond Milk/ / Nezo Salt/Rice up-Healthy Snacks/Brain blasterz candy/ Belmio-Coffee Capsules.)
• Successfully Relaunched -Jelly Belly & Schogetten chocolate in all trade channels. Negotiated and finalised vendor transfer in Modern trade.
• Executed jelly belly secondary display drive in Danube(central & East.)
• Managing the whole KSA business for Laser Shaving Product
• Plan and prepare annual sales budgets/ in market sales targets/ Shipping Plan/ A&P Budget.
• Review of monthly claims & settlement of the distributor
Responsibilities
• Drive sales volumes and deliver growth in Key accounts in Jeddah.
• Managed Brands-Emami /Kohinoor Rice/Other Private label Rice & Canned Food.
• Maintaining excellent relations with trade partners
• Sales promotion plans & implementation in co-ordination with the Principal companies
• Track competitor’s prices & activities through surveys.
• Monitor market share by analysing retail market data every quarter.
• Maintain excellent relations with clients to generate avenues for further business.
• Monitoring of Merchandising daily activity
• Achieve effective visibility through merchandising and display to drive volumes.
Achievements
• Activated inactive account and relisting of de-activated SKUs
• Double digit growth in K/A in Jeddah
Responsibilities
• Drive sales volumes and deliver growth through all channels and Key accounts.
• Identify new market segments and tap profitable business opportunities.
• Monitor competitor prices & activities through surveys.
• Ensure speedy resolution of queries & grievances to maximise client satisfaction levels.
• Maintain excellent relations with clients to generate avenues for further business.
• Monitor our product status with an agency having retail market data for every quarter
• Plan & implement the Key Account promotion calendar, other channel trade schemes.
• Monitor Merchandiser daily activity.
• Study the retail market through various sources and develop a display Plano gram; and implement the same across all key account outlets.
• 15% growth in sales.
Responsibilities
• Analysing Sales of the retail outlets for brands - Costa Coffee, Pumpkin patch & Brantano.
• Sales Co-ordination with the Principal companies.
• Handled banks for installation of “Vibraphone Machine” for new outlets.
• Monitoring sales promotion campaign for Costa Coffee, Pumpkin patch & Brantano.
• Supervising & Controlling seasonal marketing campaigns and loyalty programs.