Business Development Manager
Mazaya Oman
Total years of experience :17 years, 11 Months
•Responsible for marketing and business development for the Agro division
•Identify new business opportunities with special focus on GCC
•Responsible for launching and marketing of premium restaurants in Dubai
•Develop a strategy for the revenue model for the company
"Leading brand building that includes launch / re-launch / positioning / repositioning and creating market presence. Developing & implementing Branding Strategies including Agency & Vendor Management
Overall hold accountability to plan and implement complete marketing and branding operations, accelerating product plans for assigned brands and place into action plans to attain growth for the segments.
Ideating collateral designs for an integrated business focus approach synthesizing the best of creative for best of all marketing communication.
Define the brand, brand guidelines and visual identity and managed the brand & marketing function through both online and offline mediums.
Research, analyse and evaluate the competitive market environment and all marketing activities of business (product mix customer profile demographic) campaign and propose effective ideas on Product positioning.
Initiating B2B & B2C Marketing, Campaign management and innovative segment based promotions to uplift brand through thoroughly planned ATL & BTL activities
Leveraging tactical plans to generate market awareness and that supports sales team to achieve sales target by gathering market intelligence.
Manage vendors taking care of overall sourcing of marketing collaterals & visual merchandiser connects. Restructuring Budgets & marketing spends tool, overall tracking of all promotions.
Execute knowledge in all aspects of successful marketing, advertising, public relations, Customer Loyalty Programs, Consumer Survey and Competitive Analysis.
Engage in attracting masses by arranging events from scratch. Select the best venues that are most applicable to garner customer attention including mall stage shows, retail shows and trade conventions
Maintaining Market planning and promotional budget tracking. Generation of Daily, Weekly & monthly promotion reports. .
Identifying reliable channel partners through execution of corporate identity as per the brand guidelines across the region.
Briefing the Advertising & various agencies on the concept and the brand strategy. Actively involved in the creative and the development of the Ad & Print campaigns.
Demonstrate strong executive impact, maintaining calm demeanour and positive approach under the most challenging deadlines.
Building motivating and mentoring high performing teams, demanding exemplary standards and adherence to guidelines whilst maintaining close attention to detail.
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DOMAIN SKILLS
Leading brand building that includes launch / re-launch / positioning / repositioning and creating market presence. Developing & implementing Branding Strategies including Agency & Vendor Management
Overall hold accountability to plan and implement complete marketing and branding operations, accelerating product plans for assigned brands and place into action plans to attain growth for the segments.
Ideating collateral designs for an integrated business focus approach synthesizing the best of creative for best of all marketing communication.
Define the brand, brand guidelines and visual identity and managed the brand & marketing function through both online and offline mediums.
Research, analyse and evaluate the competitive market environment and all marketing activities of business (product mix customer profile demographic) campaign and propose effective ideas on Product positioning.
Initiating B2B & B2C Marketing, Campaign management and innovative segment based promotions to uplift brand through thoroughly planned ATL & BTL activities
Leveraging tactical plans to generate market awareness and that supports sales team to achieve sales target by gathering market intelligence.
Manage vendors taking care of overall sourcing of marketing collaterals & visual merchandiser connects. Restructuring Budgets & marketing spends tool, overall tracking of all promotions.
Execute knowledge in all aspects of successful marketing, advertising, public relations, Customer Loyalty Programs, Consumer Survey and Competitive Analysis.
Engage in attracting masses by arranging events from scratch. Select the best venues that are most applicable to garner customer attention including mall stage shows, retail shows and trade conventions
Maintaining Market planning and promotional budget tracking. Generation of Daily, Weekly & monthly promotion reports. .
Identifying reliable channel partners through execution of corporate identity as per the brand guidelines across the region.
Briefing the Advertising & various agencies on the concept and the brand strategy. Actively involved in the creative and the development of the Ad & Print campaigns.
Significantly contributed in the Successful execution of Dubai Air Show & Abu Dhabi Air Expo
Distinguished efforts in the re-launch of VOYAGER (lubes) in 2014
Played a stellar role in Safety Campaigns for Retail (Service Stations )
Instrumental participation in Health & Safety awareness campaigns
Exemplary contribution and active role in developing brochures, advertisements, corporate videos
ZAFCO
Represented Zafco and other brands in different auto exhibitions
Designed the Zeetex retail store to promote own brand
Promoted the retail concept called Zdegree in Dubai Initiated the concept of mobile branding
Apollo
Achieved over 100% of the targets for all the district offices on a regular basis.
Increased sales in East India by establishing brand awareness thereby ensuring a growth over 40%
Re-launched Apollo brand in Nepal and with proper distribution network.
Café Coffee Day
Amplified café sales by building brand awareness
100% merchandise targets met for all the cafes on a regular basis.
Recognised as Highest Gift Certificate selling region
10 of the cafes were within the top 50 performing cafes in the country.
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