Arpita Roy

Regional Business Manager at OLX

• India
• My current job since September 2017

▪ Advertisement Sales (Ad Tech)
▪ Branding + Public Relations
▪ Account Acquisition
▪ Business Relationship Management
▪ Channel Partnerships, Business Networking
▪ Media Business Development
▪ Media Marketing
▪ Go-to Market Product Mapping
▪ Market Penetration
▪ Client Acquisition
▪ Digital Marketing Ownership
▪ Corporate Communications
▪ Google AdWords, YouTube Marketing
▪ Deal Negotiation and Closure
▪ Team Leadership
R G

• January 2018 to January 2020

Advertising Management & Public Relations from MICA ■ Digital Marketing Certified from IMI Ireland
Top Performer for North India (Brand Sales) -

Lead

• January 2018 to January 2019

Value Evangelist Award (Ad sales) | Squad One Award
Key Deliverables:
Sales + Business Growth:
▪ Accountable for managing revenues generation and business accounts across North and West India for OLX advertising
▪ Drive pre-sales, business proposals and public relations - PR functions for the organizational advertising business units
▪ Responsible for proving clients with cost estimates of advertising services and processing all correspondence to key accounts
▪ attract targeted users and key accounts with a focus to expand the customer base and maximize the brand exposure
Digital Marketing:
▪ Develop performance marketing approaches for client to leverage PR activities, creative approaches and product marketing
▪ Implement effective media plans, integration concepts and communications resources while defining the market segmentation
▪ Develop learning agendas to help clients in evaluating the impact of online marketing solutions
▪ Spearhead online marketing strategy and drive bottom-line gains for multi-faceted brand campaigns
Business Coordination:
▪ Deliver winning sales presentations to prospective clients using latest market trends, case studies and ad- tech solutions with a
focus to gain profitable business account
▪ Sustain long-term agency relations to manage account specific conversations, volume deals and tri-party negotiations
▪ Manage all aspects of corporate communications, branding and product management while leading Product, Creative and
Technology departments
▪ Plan business accounts and define key performance metrics in liaison with product teams and all cross-functional units
Team Leadership:
▪

at Times Internet Ltd (Times of India)

• April 2017 to August 2017

Product Strategy Manager

• April 2017 to August 2017

Brand Deliveries: Hyundai | Veeba | Vodafone | Royal Stag | GST | Nasscom | Champions League (Cricket)
Key Deliverables:
▪ Implemented product sales strategy and account negotiations for the Times of India News vertical
▪ Delivered training to Sales Team on new product innovations, commercial rate cards, media decks and offerings
▪ Assisted in rolling out sales strategy initiatives, annual operating plans and rate cards for NEWS vertical
▪ Coordinated with PR agencies to work on customized sponsored content for wide range of brands
▪ Interfaced with internal production team ‘Spotlight’ to establish engagement videos as well as brand videos for advertisers
▪ Supervised nationwide sales team & defined sales forecasting to achieve sales targets on a monthly, quarterly and annual basis

National Sales Manager

• September 2016 to March 2017

Senior Manager at North India Dainik Jagran (MMI Online Pvt. Ltd. (Dainik Jagran)

• May 2014 to August 2016

Generated revenue for all digital properties of Dainik Jagran such as:
jagran.com ■ jagranjosh.com ■ Mid-day.com ■ Onlymyhealth.com for North India
▪ Awarded Brand

Research Associate at Mafoi

• Bahrain
• January 2008 to March 2009

A D
▪ Maintained excellent client relations to generate avenues for additional business and created superior brand experiences
▪ Streamlined and rejuvenated revenue growth opportunities across all customer segments