Associate Manager Digital marketing
TradeKey Pvt Ltd
Total years of experience :22 years, 11 Months
Web Project Management for SEO clients
Extensive keyword research for client websites
SEO Strategy planning
Managing a team of 3 associates for service delivery of clients
In depth Analysis of traffic to increase sales/leads.
Social Media Planning to increase User engagement.
Website usability analysis.
PPC Management for Baidu, Sogou, so360 networks.
Identified key performance indicators and re-engineered business processes for TradeShow.tradekey.com
Established Media partnership with leading trade shows organizers from around the world
Managing a team of 3 associates for tradeshow.tradekey.com
Supplier acquisition from China and European countries using different channels for branding and marketing including affiliate marketing programs.
WeChat group management and marketing
Creation of optimized landing page for better conversions
Managed a team of 3 associates responsible for PPC campaigns on Google Adwords, Microsoft Adcenter, Baidu (China).
Managed traffic and lead generation campaign using different PPC networks like 7search.com, Clicksor.com, Entireweb.com, Face Book etc
Identified key performance indicators and re-engineered business processes for e-marketing department.
Responsible for external link building for TradeKey.com, initiated the external link building with high PR websites and achieved PR8 for TradeKey.com.
Making Marketing strategies and Plans for Search Engine Marketing campaigns to reach the target audience for the increase in sales & Customers.
Managed and monitored e-marketing campaigns (email marketing, banner advertisement).
Responsible for email server white-listing (Sender Score Certfication).
Creating different Landing pages for different campaigns and their optimization.
Developed e-marketing strategies for international market, including China and USA.
Created and Managed the Email marketing campaigns, sourced and rented the relevant email lists. Designing and planning content, copy, creative development, testing, sending and reporting results
Sourced and established marketing contracts with advertising partners (in Singapore, China, US, Taiwan etc).
Optimized special premium member’s products and profiles with highly effective keywords of B2B Industry. Website review and market research; keywords selection, comparisons, and strategic recommendations; special pages creation; suggesting Search Engine friendly internal and external link building structure including method and link building resources identification.
Keyword Analysis for Individual Members & developed Keyword Formulas on the basis of R&D
Monitoring of Website Statistics
On-page Optimizations including Keyword Analysis, Competitors Analysis, Content Analysis, Meta Tag Analysis, Title, H1 Tag Analysis, Alt Tag Analysis, Website Architecture, HTML & XML Site Map Creation, Installed Google Analytics Code
Off-page Optimizations including search Engine Submission, Directory Submission, Article Submission, Link Building, Blog Posting, Press Release Submission, Social Bookmarking, Networking, Professional Networking, Forum Posting & Creating Community in different social network sites.
oMonitoring rankings and traffic, generated reports when necessary, and continually worked to improve results. Worked closely with the marketing manager for search engine positioning, Internet marketing strategy development, and focus on increasing targeted web site traffic, enhancing and simplifying the user experience, and increasing online saleso Performed keyword research, optimization, and submission of company web properties to all major search engines. Identified appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and followed up when necessary.
oReviewed sites submitted to the Open Directory Project, for relevancy, content, and accuracy listed appropriate submissions, made suggestions to improve listings, and transferred sites to more appropriate categories when necessary.
•Affiliate Marketing at shareasale.com
•Search Engine Optimization (SEO).
•Web Site Promotion•Search Engine Marketing
•Keyword selection, relevancy, and density
•Link popularity and page reputation
•Suggestions for site architecture, site maps and improved spidering
•Making Banners and classified ads
•Measuring results and ROI
•Email Marketing, E-newsletters and business blogs
•Froogle Optimization •E-Marketing, E-zine marketing
•To create pages that can rank top
•Page elements overview including: titles, Meta tags, and copywriting oLeading the customer support department of the company, handling the customer complain, their order scheduling, product information, order status and billing. Contacting vendors and suppliers.
oAlso handling the procurement of products, ordering according to the inventory needs by negotiating with the vendors. Responsible for the operations also and assisting the manager operations based in Torrance California USA. Working with the E-Marketing manager in developing marketing campaigns, streamlining procedures, sales & merchandising and pricing structure.
o Track Buyer for Export and manage information regarding import & export. Preparation of indenting report for national and international buyers especially for bearings, auto parts, accessories & analytical statement as per management requirement, Providing support to Internal and External Customers
o Working for Indenting department, main assignment to maintain Online Correspondence internationally, Managing activities of MIS Department of the company including, Software and Hardware maintenance, also handling all online or Internet Activities including E-marketing.
o Responsible for ensuring appropriate and accurate Inventory Control of Bearing and Auto parts. Additionally: Working as project advisor and documentation handler on a software project
o Was responsible for development and implementation of "Billing & A/C receivable and pharmacy application” for all clients and customers
o Was responsible for ensuring appropriate and accurate Inventory control in place to track performance of portfolios, periodical report of inventory cost & product vise, procurement of raw material.
o Maintenance of import & local purchased records, preparation of all kind of activities related to Export, Import and international correspondence directly with the clients and vendors.
o Disbursement to Suppliers & Contractors, periodical report of sales & purchase of products
· Communication · Strategic Management · Structured programming · Project Development · MIS · Corporate Performance and Management · Strategic MIS · Project Management · HRM · BPR · Computer networks · Software engineering Reports and Projects during MBA: · Management report on NTN (New technology network) Bearings Japan · HRM report on the process of recruitment · Research Report on Human resource productivity in different business institutions in Karachi · Project Management report on a Pay phone company · Report on strategic MIS discussing strategy of Microsoft against piracy in China & South Korea · Strategic Management report on Mc-Donald’s · Sales Management report on a pharmaceutical company (Qureshi Pharma Pvt Ltd.)