ARSALAN Ishteyaque

Simple -
when I joined this company as a Media Buyer and performance marketer, They had 0 sales ... And today the company is getting 15-17 orders per day ... Now We made over 1.5million in revenue... with the ROAS of around 4x

Engineered full-funnel campaign architectures (TOF → MOF → BOF) tailored per brand, enabling scalable and consistent
month-on-month revenue growth.
Achieved 4-5x ROAS for multiple clients simultaneously by optimizing budgets, audience segmentation, placements, and
creative rotation.
Reduced CPA by 38% and scaled ROAS from 1.8x to 4.2x within 45 days for an e-commerce client by rebuilding campaign
structure, migrating to CBO, and introducing dynamic creatives.
Built robust audience systems: custom audiences (Website Visitors, ATC, Initiated Checkout, Engaged Shoppers),
Lookalike audiences (1-5%), and exclusion layers to prevent audience overlap and ad fatigue.
Executed A/B tests on creatives, copy angles, formats (static, carousel, UGC, video), and CTA variants to identify and
scale winning combinations.
Set up and audited tracking infrastructure: Meta Pixel, Events Manager, custom conversions, UTM parameters, and
Conversions API (CAPI) for accurate post-iOS 14 attribution.
Managed monthly ad budgets of ₹4, 00000-₹7, 00, 000+ (USD $4300-$7500+), maintaining profitable spend scaling with
clear ROI accountability.
Leveraged Google Ads (Search & Display) and Google Analytics 4 to run multi-platform campaigns and build cross
channel attribution reports.
Used Manus AI for deep Meta Ads performance analysis and anomaly detection; utilized ChatGPT and Claude AI for ad
copy ideation, hook generation, and creative brief development.
Produced weekly and monthly performance reports in Looker Studio covering CTR, CPC, CPM, ROAS, frequency, and
purchase path analysis with actionable optimization plans.
Collaborated with design teams to brief and iterate on high-performing ad creatives; guided copy direction using
psychological frameworks (scarcity, social proof, identity, FOMO).

I worked as a PPC Facebook Meta ads Expert, Google ads Expert and I have generated leads and sales for multiple e -commerce and businesses through my experience about Facebook meta ads and Google ads. Now I am looking for another better opportunity for myself.

Managed 100+ paid campaigns across Meta Ads and Google Ads for D2C and B2B e-commerce clients —
consistently delivering 5-7x ROAS on Meta
Built full-funnel CBO/ABO campaign structures (TOFU/MOFU/BOFU) with custom audiences, lookalikes, and
retargeting layers across Meta and Google
Led creative strategy and ad copywriting — developed high-converting hooks, multilingual copy banks (EN/HI), and
UGC briefs across multiple client verticals
Implemented Conversions API (CAPI) for multiple Shopify clients, resolving pixel deduplication and improving Event
Match Quality scores
Set up and analysed Google Analytics 4 (GA4) for clients — tracked user journeys, conversion events, and funnel
drop-off points to optimise spend
Conducted CRO audits (e.g., Niceway India: 4.5/10 score with full prioritised action roadmap) to improve post-click
conversion rates
Built full Meta Ads infrastructure for Blaqhorse (premium menswear accessories) from zero — audience strategy,
CBO structure, creative briefs, and copy bank
Set up CAPI and high-ticket ad copy for Studio Unnamed (luxury interior design) targeting HNI audiences via
WhatsApp DM and Instant Form campaigns

Developed and executed performance campaigns on Meta Ads and Google Ads, driving measurable sales outcomes
across Search, Display, and social placements.
Grew social media engagement by 30% over six months through targeted content and audience growth strategies.
Assisted with Google Analytics reporting to track campaign performance and inform content decisions. E-Commerce Brand Turnaround

Created awareness content and managed social media promotions to grow online reach and donor engagement.
Assisted in organizing community events and online fundraising drives.