Arshad Hussain

• Digital Marketing Strategy: Develop comprehensive Digital Marketing Strategy, Media Plan, KPI & measurable results for Internal & External stakeholders.
• Campaign Implementation & Management: Expert in Campaign execution for Digital & offline media such as media buying etc.
• Financial & Budget Management: Setup & managing all Digital Campaigns across Ad networks with huge monthly budget, the Management including Planning & Distribution of budget across multiple Digital Agencies and maintain target acquisition.
• Objective Based Budget Allocation: As per corporate/strategic objectives; Awareness, Performance & Retention.
• Mobile Advertising: Setup and execute digital campaigns for Mobile Advertising at very high level of target
audience campaigns for target Telecom operator users.
• Setup & Apply Attribution to track network performance to meet campaign objectives.
• International Brand Promotion: Setup & deploy brand awareness strategy across territories.
• Daily Monitoring of Campaigns: Across various advertising media to ensure the cost-benefit, acquisition targets &
KPIs are performing as per the targets.

• Marketing Strategies to attract Corporate Clients: with emphasized on Business Development to increase the revenues and planned and implemented comprehensive marketing for overall business activities.
• Served Diversified Companies & Industries: and produced result-oriented digital campaigns and contributed in their business growth.
• Website development: Management and Auditing.
• Search Engine Optimization: Auditing for Website and develop strategy and ranked among the top listings for
website traffic.
• Designed and Implemented Pay-Per-Click Advertising: Campaigns on Google, Facebook, Bing, Yahoo etc.

• SEO Auditing for Website and Develop strategy by applying On-Page and Off-Page Optimization
• Identify Keywords, target market and competitor’s analysis
• Develop Strategy for Social Media Activities
• Apply Webmaster Tool for Search Engine Indexing, managing sitemap and Structured/Micro Data Analysis • Research for traffic keywords using Google AdWords for Advertising

Search Engine Optimization (SEO):
• Key phrase Research / Key phrase Map. On-page / Off-page Optimization
• Quality Assurance & Content Management System for client website/Blogs/Social Media • Link building Management: Directories, Forums, Blogs & Monthly reporting
- Search Engine Marketing (SEM) & Social Media Optimization (SMO):
Feb-2013 - Nov-2013
• Managing PPC campaigns across multiple online channels, including Search and Display.
• Keywords and Ad copy Optimization, budget and bidding control
• Managing / optimizing Facebook, LinkedIn, and YouTube Campaigns - Increasing number of Fans.

• Technical Support for Product & Services provided by Etisalat Across UAE
• Products support such as Routers/Modems/ADSL/Cable Modem/Hosting/IWAN/Emails etc.
• Hosting Support Includes Search Engine Optimization and Website Hosting
• Team Lead Design & Build Knowledge Base Application Web Based Used by Customer Support Representatives.

• Provided quality service to clients, to increase the self-target and team.
• Managing a portfolio of Major Accounts of high caliber organizations which include multinational companies,
small companies, and individual customer & co-operate customer.
• Ability to influence, motivate and lead people - staff, prospects, customers - through effective communication
and personal interaction skills.

Websites / Servers Management, Domain Name & Team Lead
• Hosting & domain management for both in house and customers and renewal issues
• Website hosting, management, email service management and security. Firewall Hardware/ Software Installation,
configuration and tuning. Database Management, Tuning, backup and Reporting.
• Proximity/Smart Cards Biometrics Software Management Time & Attendance & Access Control (Team Lead).
CCTV Camera & DVR Installation & Configuration (Team Member)
• Social Media, Search Engine Optimization, Search Engine Marketing and Email Marketing