Arshed Iqbal, DIGITAL MARKETING EXECUTIVE

Arshed Iqbal

DIGITAL MARKETING EXECUTIVE

Prime Zone Corporate Services LLC.

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Computer Science
Experience
6 years, 0 Months

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Work Experience

Total years of experience :6 years, 0 Months

DIGITAL MARKETING EXECUTIVE at Prime Zone Corporate Services LLC.
  • United Arab Emirates - Dubai
  • March 2023 to March 2024

Developed SEO-optimized WordPress websites, managed Google listings, and created social media profiles for Prime Zone and its clients.

Oversaw a social media calendar, collaborated on creative content creation, and consistently published posts across multiple social profiles.

Offered comprehensive technical support, including domain and hosting acquisition, official email setup, and integration of tracking tools.

DIGITAL PERFORMANCE MARKETER at NICOCUSA Media Group
  • United States - East Los Angeles
  • February 2022 to February 2024

Responsible for managing the entire chain of NICOCUSA Media Group projects, including healthcare brands and fast-food restaurants.

Work closely with business owners and the creative team to streamline the entire workflow, from creating graphic, video, and textual content.

Run Google search ad campaigns for healthcare and wellness brands. Implemented eCommerce SEO and improved the conversion rate optimization (CRO) of landing pages to generate leads and sales.

Designed and executed social media campaigns for restaurant chains to generate more orders, and revenue, and improve overall social presence.

DIGITAL PERFORMANCE MARKETER at Kyaas Solutions Advertising Agency
  • Pakistan - Lahore
  • August 2021 to November 2022

Collaborated with managers to align marketing strategies, set KPIs, optimize conversion rates (CRO), and deliver monthly reports. Implemented impactful social media campaigns to generate leads, sales, and engagement for the agency and its local brands. Managed Google Business Profiles, eCommerce and local SEO, landing page conversion rate optimization, and website audits. Responsible for managing social media profiles; collaborated with the design team for content creation & installed social media pixels.

DIGITAL MARKETING PROFESSIONAL at Harper Flux Advertising Agency
  • Pakistan - Lahore
  • March 2018 to June 2021

1. I have provided comprehensive technical web support, handling tasks such as purchasing domains, setting up hosting, creating official emails, integrating Google Analytics, and Search Console tools, and suggesting website front-end designs for various agency clients.

2. I created and managed social media profiles on platforms such as Facebook and Instagram, curating and implementing monthly content calendars to engage the online presence of multiple agency clients.

3. I collaborated with the design team by providing relevant content, including taglines, images, and post ideas, for effective social media posting strategies for various clients’ social media pages.

4. I executed Facebook & Instagram campaigns for direct messaging, engagement, leads, and Facebook page likes.

5. I implemented email marketing campaigns using Mailchimp to effectively generate leads for agency clients.

Education

Bachelor's degree, Computer Science
  • at Bahauddin Zakariya University
  • March 2024

I have completed a Bachelor of Science in Computer Science (BSCS), a four-year degree program, from BZU, Multan, with a CGPA of 3.59. My final year project involved developing a fully functional eCommerce store. The frontend was designed using HTML, CSS, and Bootstrap, while the backend was implemented in PHP.

Specialties & Skills

Wordpress Design
Organic Search
Social Media Marketing
Landing Page Optimization
Digital Marketing
Google Business Profile Optimization (GBP)
Facebook and Instagram Advertising
WordPress Landing Pages & Website Development
WooCommerce and Shopify Store Designing
Website Tracking using Google Tag Manager (GTM)
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Social Media Management
Data Analysis and Reporting
Keywords Research & Landing Page Optimization
WhatsApp Marketing and Automation
Social Media Management and Content Creation
Facebook, LinkedIn, and Tiktok Pixel Integration
Google Search Ads Expertise
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA CAMPAIGNS
CONTENT CREATION
GOOGLE ANALYTICS
Local SEO and eCommerce Store Optimization
Social Media Marketing (SMM)
Digital Marketing Strategy Development
Proficient in SEO and Digital Marketing Tools
Conversion Rate Optimization (CRO)
YouTube and Social Media Marketing (SMM)
Lead Generation & Conversion
Chatbot Strategy Implementation

Social Profiles

Languages

English
Expert
Urdu
Native Speaker
Punjabi
Native Speaker
Hindi
Expert

Training and Certifications

Advanced Google Analytics (GA4) - Google Academy (Certificate)
Date Attended:
January 2023
Valid Until:
January 2025
Google Analytics For Power Users - Google Academy (Certificate)
Date Attended:
December 2023
Valid Until:
December 2026
Fundamentals of Digital Marketing - Google Academy (Certificate)
Date Attended:
January 2022
Guide For Local SEO - Brightlocal (Certificate)
Date Attended:
November 2023
Create Content For Local SEO - Brightlocal (Certificate)
Date Attended:
December 2023
Create Local SEO Reports - Brightlocal (Certificate)
Date Attended:
December 2023
Local SEO - Manage Local Business Listing - Brightlocal (Certificate)
Date Attended:
December 2023
Local SEO - Generate & Manage Reviews - Brightlocal (Certificate)
Date Attended:
November 2023
Digital Marketing (Certificate)
Date Attended:
March 2019
E-Commerce Management (Certificate)
Date Attended:
March 2019
Search Engine Optimization (SEO) (Certificate)
Date Attended:
March 2020
Google Tag Manager (GTM) - Google Academy (Certificate)
Date Attended:
January 2023
Valid Until:
January 2025

Hobbies

  • Passionate about mastering programmatic advertising
  • Following digital industry experts
  • Developing advertising skills
  • Expanding marketing exposure
  • Exploring digital strategies