Senior. Key Account Executive – Corporate Sales
Packages Limited
Total years of experience :18 years, 3 Months
Key Deliverables:
Supervising account coverage on a national basis as per norms.
Retaining the existing business & mapping new business opportunities.
Interacting with the assigned corporate clients for bulk purchase of paper & board and taking account of any changes as per the customer’s needs.
Formulating & implementing account based strategy as well as understanding the existing product offerings of paper and board division and proposing solutions to increase profitability.
Analyzing the age-wise payment defaulter (customers) data and recommending appropriate action to Corporate Business Head.
Active involvement in Product Management (Availability, Merchandising, Shelf Share, Pricing) and Sales Management (Targets, Margins, Category, Promotions, Rentals) of photo copy paper.
Ensuring smooth implementation of processes and corporate guideline such as service order, sales forecasting, business proposals and business case to drive sales and revenue targets.
Perform competitors’ and environmental analysis with the objective of devising marketing plans and formulating marketing strategies to achieve maximum profits targets
Mapping latest market trends to provide critical inputs for business development activities to improving market share.
Key Deliverables
Monitoring market trends and oversees advertising and marketing activities to ensure the right message is delivered for the brand Rose Petal (Tissue paper).
Working closely with product developers, researchers, sales personnel and creative agencies to make sure that company brand values and image are followed.
Coordinating with marketing research provider of consumer markets in order to monitoring market trends and identify potential areas in which to invest, based upon consumer needs and spending habits
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery.
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Monitoring product distribution and consumer reactions through focus groups and market research
Implement marketing strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.
Coordinating the launch program to external customers as well as employees
Provide monthly product updates to management. Also responsible for developing and managing the marketing budget.
Key Deliverables:
Proposing and selling of company’s Business Intelligence solutions to medium and large sized enterprises which are either already ERP enabled or having interest in user friendly business analytics software.
Building the company strategies for Leads generation, creating profitable sales pitch & marketing communication.
Partnering with companies to develop their ERP strategies to achieve targeted business goals.
Design and devise Marketing Plans & Programs
Analyzing and reporting marketing plan’s performance.
Providing recommendations and results for improvement and implementation of new sales & marketing plans.
Analyze the needs of users/departments; prioritizing modifications to core system applications; resolves organizational conflict.
Helping clients with Implementation, Upgradation and application management services of SAP, Oracle, MicroStrategy Consulting Service also providing Business intelligence and analytics solutions services for various departments of diverse industries.
Manage and supervise telesales Activities
Developing and devising bespoke business proposals and contract to cater diverse client base.
Making suggestions of areas for improvement in internal processes along with possible solutions.
Develop lasting relationships with client personnel that foster client ties.
Communicate with clients to identify needs and evaluate alternative business solutions.
Continually seeks opportunities to increase customer satisfaction and deepen client relationships.
Key Deliverables:
To sell financial services to Ultra/High-Net-Worth individuals
Actively managed a portfolio of futures contracts for currencies and commodities such as Crude oil, Gold, Silver, Coffee, Wheat and Cotton.
Conducted telephonic marketing and generated qualified leads.
Monitored US Stock exchanges and followed financial news and new political developments which affected the financial markets.
Performed daily research on commodities and futures trend for client presentations.
Successful execution of trades in line with approved strategies.
Facilitated the clients in account opening and funds transfers.