Arundhuti Dhar

Assistant Vice President Digital Marketing at Sastasundar.com

• India - Kolkata
• My current job since December 2017

In charge of Digital Marketing at Sastasundar.com. Have strategized launch of private label food brand and its promotion on digital and offline media. I plan and execute entire online and offline marketing for brand establishment, awareness, engagement and sales across website, app and ecommerce platforms. I am instrumental in strategizing ATL and BTL activities, visuals, communications and implementing them with concerned agencies.
 Plan and implement advertising concept, promotion ideas to build brand equity
 Deliver results through Digital across Social Media, Web, App, SEO, Google, Email
 Collaborate with internal teams to optimize UI and UX of landing pages for better user experience
 Collaborate with agencies, vendor partners and clients
 Measure, analyse, report performance of digital marketing campaigns against goals
 Conceptualise brand collaterals and event for holistic marketing
 Analyse user behaviour, utilise strong analytical ability to evaluate and enhance customer experience across channels and customer touch points, execute remarketing for top of mind recall and to build brand loyalty
 Brainstorm new and creative growth strategies for the company
 Provide leadership in driving the digital and marketing teams for successful planning and execution

Key Achievements:
 Spearheaded the launch of Sastasundar Private Label Foods brand in October 2018
 Strategised the entire branding of of the brand, from packaging to brand guidelines
 Month on month increase in customer base, repeat users and online sales through changes in existing strategy
 Develop end-to-end execution of digital strategy and offline marketing and brought in growth in terms of revenue in the company

Onwards

• January 2015 to December 2017

Digital Marketing Head at WebTek Labs

• India - Kolkata
• January 2015 to December 2017

Ideated and executed Digital Marketing strategies for clients ranging from startups, MNCs, Public sector companies, Government and Political leaders to establish and expand their online visibility and maximize ROI
 Managed targeted marketing campaigns in digital media like organic and paid search, social media, content marketing, email marketing, strategizing website campaign landing page with advance UI, UX and engaging content, remarketing, marketing automation, lead nurturing, client sentiment analysis etc.
 Managed client’s expectation and business relationship, to generate new business
 Devised winning Proposals. Did Cross-Selling and Up-Selling to clients
 Developed client service procedures, policies and standards for organization
 Management of reports like Skill set matrix, Resource and Project Mapping, Departmental Revenue etc.

Key Achievements:

 Brought 100% plus improvement in Digital reach within 6 months for multiple clients
 Successfully led team of 27 members across web development, social media, search, design, content and account manager to bring in consistent results for clients’ brands and increase client retention rate.

Account Relationship Manager at Indus Net Technologies

• India - Kolkata
• August 2013 to January 2015

Account relationship management. Understanding and analysing the business needs of clients, providing consultation for marketing activity, planning for achieving the business objective and getting the work executed across departments by providing a single point of contact and seamless experience to clients.

 Formulated Digital Marketing strategies for the clients
 Prepared winning proposals analyzing the business and digital presence
 Identified the business opportunities lying with the client and maintained long term business relationship
 Maintained Sales Pipeline report and CRM for the accounts

Key Achievements:

 Brought repeat business and built brand value for clients
 Single handedly led the account relationship management for all Digital Marketing clients
 Increase the Digital Client acquisition and retention by 50% within 6 months

Project coordinator at Indus Net Technologies

• India - Kolkata
• June 2011 to July 2013

 Coordinated Digital Marketing and Website projects throughout its life-cycle
 Provided client consultancy, managed website, content and social media execution team, ensuring seamless delivery and building credibility
 Prepared Proposals, Estimations, Project Plans, Milestones and Managed Delivery through various Project Management Platforms, prepared Reports, User manuals, Test cases and Project documentations