Assistant Vice President Digital Marketing
Sastasundar.com
مجموع سنوات الخبرة :13 years, 0 أشهر
In charge of Digital Marketing at Sastasundar.com. Have strategized launch of private label food brand and its promotion on digital and offline media. I plan and execute entire online and offline marketing for brand establishment, awareness, engagement and sales across website, app and ecommerce platforms. I am instrumental in strategizing ATL and BTL activities, visuals, communications and implementing them with concerned agencies.
Plan and implement advertising concept, promotion ideas to build brand equity
Deliver results through Digital across Social Media, Web, App, SEO, Google, Email
Collaborate with internal teams to optimize UI and UX of landing pages for better user experience
Collaborate with agencies, vendor partners and clients
Measure, analyse, report performance of digital marketing campaigns against goals
Conceptualise brand collaterals and event for holistic marketing
Analyse user behaviour, utilise strong analytical ability to evaluate and enhance customer experience across channels and customer touch points, execute remarketing for top of mind recall and to build brand loyalty
Brainstorm new and creative growth strategies for the company
Provide leadership in driving the digital and marketing teams for successful planning and execution
Key Achievements:
Spearheaded the launch of Sastasundar Private Label Foods brand in October 2018
Strategised the entire branding of of the brand, from packaging to brand guidelines
Month on month increase in customer base, repeat users and online sales through changes in existing strategy
Develop end-to-end execution of digital strategy and offline marketing and brought in growth in terms of revenue in the company
Ideated and executed Digital Marketing strategies for clients ranging from startups, MNCs, Public sector companies, Government and Political leaders to establish and expand their online visibility and maximize ROI
Managed targeted marketing campaigns in digital media like organic and paid search, social media, content marketing, email marketing, strategizing website campaign landing page with advance UI, UX and engaging content, remarketing, marketing automation, lead nurturing, client sentiment analysis etc.
Managed client’s expectation and business relationship, to generate new business
Devised winning Proposals. Did Cross-Selling and Up-Selling to clients
Developed client service procedures, policies and standards for organization
Management of reports like Skill set matrix, Resource and Project Mapping, Departmental Revenue etc.
Key Achievements:
Brought 100% plus improvement in Digital reach within 6 months for multiple clients
Successfully led team of 27 members across web development, social media, search, design, content and account manager to bring in consistent results for clients’ brands and increase client retention rate.
Account relationship management. Understanding and analysing the business needs of clients, providing consultation for marketing activity, planning for achieving the business objective and getting the work executed across departments by providing a single point of contact and seamless experience to clients.
Formulated Digital Marketing strategies for the clients
Prepared winning proposals analyzing the business and digital presence
Identified the business opportunities lying with the client and maintained long term business relationship
Maintained Sales Pipeline report and CRM for the accounts
Key Achievements:
Brought repeat business and built brand value for clients
Single handedly led the account relationship management for all Digital Marketing clients
Increase the Digital Client acquisition and retention by 50% within 6 months
Coordinated Digital Marketing and Website projects throughout its life-cycle
Provided client consultancy, managed website, content and social media execution team, ensuring seamless delivery and building credibility
Prepared Proposals, Estimations, Project Plans, Milestones and Managed Delivery through various Project Management Platforms, prepared Reports, User manuals, Test cases and Project documentations