AVP and Channel Partner
Andromeda Sales & Distribution Pvt Ltd.
Total years of experience :31 years, 1 Months
Quasi employment
• Duly recognised as member of the Leadership Team
• Created & managed the Field Sales, Sales Support & Network organization .
• Led multifunctional teams to deliver volume/quality objectives.
• Proficiently devised strategic plans and rolled out the channel network strategy within and neighboring India.
• Displayed transformational leadership to work on channel restructuring and optimized coverage in width & depth.
• Enhanced market penetration by identifying strong partners, locating and sizing retail outlet with viable business model.
• Championed efforts to guide the dealer team in ensuring compliance to Dealer Quality - Standards, Methods (SSI).
• Displayed business acumen in streamlining operations to boost the profitability of the dealers and conducted cross-functional dealer-risk committees.
• Dexterously interacted with the banks for wholesale funding & retail financing based on business requirements.
• Adroitly designed, upgraded & implemented sales processes, DMS systems and comprehensive training programs & calendar.
Noteworthy Accomplishments:
• A quick initial ramp up to 100 outlets in 18 months & then to 370 significantly aided in enhancing volumes to 88, 000.
• Made noteworthy contribution to launch 3 products & achieved the initial volume objectives. Developed a strong foundation for the sales & network organization.
• Essayed a success story to establish exports to Bhutan, Nepal, Bangladesh and Sri Lanka.
• Developed foundation and initiated next phase of expansion into rural territories.
• Duly recognized and awarded at Global level for the successful channel ramp up during tenure with the organization.
National Head - Dealer Development
•Defined and rolled out the strategic network expansion plans and guided assigned teams in planning, implementing and monitoring the projects.
•Focused on standardization of dealerships by implementing the “Common identity concept” both in form & function. Developed & managed a pool of vendors for CI elements.
•Credited for using out of box thinking for planning, implementing and rolling out projects. Developed network of stand-alone workshops to supplement main network.
•Exhibited business acumen to establish good working relationships and collaborative arrangements with stakeholders to help achieve business objectives.
•Spearheaded Go-To-Market strategies based on market intelligence and customer insights, including updated key business drivers, channel profitability guidance, organizational planning and excellence.
Noteworthy Accomplishments:
•Increased coverage by 100% by strengthening the network from 40 to over 112 facilities in a short span of 3.5 years
•Reduced strategic dependence on limited partners .
National Head-Dealer Quality (Training & SSI)
•Ably involved in design and development of range of training activities covering both product and soft skills. Designed tactical modules to support sales in edging competition.
•Managed the rank and score in annual JD Power Sales Satisfaction survey.
•Designed and implemented Honda Dealer Business Health Index system for rating of dealers.
•Proficiently interacted with banks for wholesale funding to new & existing dealers.
Noteworthy Accomplishments:
•Deftly improved training man days by 25% and implemented training for Jazz.
•Bagged the highest ever score in SSI during tenure with the organization.
The Hindustan Times
A leading Newspaper of India
Key Responsibilities:
• Implemented strategic thinking, prepared and rolled out business plans to accomplish organizational market share.
• Conceptualized & implemented sales strategies based on broad market research data, competitive analysis & market metrics to facilitate increase in sales.
• Focused on improving sales operations by enhancing processes and imparting training sessions for the team members.
Noteworthy Accomplishments:
• Proactively designed, developed and implemented MIS for top management reporting.
• Recognized for exemplary efforts to plan & streamline Readership Development Program and recruitment process.
Key Responsibilities:
•Set up long & short term strategic and tactical business plans; set up annual targets for the channel, developed /implemented sales plan, identified and recruited new business partners to expand the channel and deployed performance measurement systems to track channel’s performance.
•Reengineered business strategies based on collated market intelligence, competition and other market trends. Designed and organized marketing events to develop the prospect base and generate enquiries.
Noteworthy Accomplishments:
•Scripted a success story by increasing the monthly sales of Northern Region by over 25% within six months.
•Lauded by Top Management for achieving highest sales across India for two successive years
Key Responsibilities & Accomplishments
•Initiated robust steps to redefine end to end management of the C & F in UP and Punjab, aimed at enhancing return on investment. Prepared sales forecasts and maintained updated inventory.
•Functioned as a member of the product management team involved in organizing corporate & field level events.
•Successfully increased network reach in the territory by 40%.
•Celebrated for pivotal role to architect the highly visible and successful Ceat Cricket Rating program
Responsible for sales of computer hardware, software and LAN solutions to individuals & corporate
•Awarded for consistent achievements - both units & solutions (LAN)
Specialised in Marketing