TSO
Hindustan Unilever Limited
Total years of experience :17 years, 8 Months
Key Role & Responsibilities %
1 SALES • Drive sales growth in values & volumes of all product categories and to ensure maximum availability in the territory.
• Penetrating the products range at distribution points & also into the market through sales team.
• Ensure stock keeping norms at every level in distribution channel.
• Ensure timely delivery of goods in the market through the distributors.
• Check, verify and ensure timely submission of all distributor’s & dealer’s claims.
80%
2 REVENUE • Responsible to achieve sales target in the term of primary as well as secondary.
3 DISTRIBUTION EXPANSION • Build a bridge through proper communication of schemes, brand initiatives and promotional activities to business channels.
• Assess the distributor’s & dealer’s service level, monitor, educate and ensure implementation of all sales schemes in the territory.
• Conduct merchandising & visibility activities with pop materials in trade and ensure maximum availability of SKUs.
• Ensure the company’s brands have maximum coverage, and to track competitor’s activities to share feedback to area head.
4 TEAM MANAGEMENT • Monitoring and Leading the target performance of a sales team (12 RSPs, 8 RSSMs and 2 Merchandiser) by following a regular tracking system for overall growth.
• Provide on job sales and merchandising training to achieve high standards & KPI targets.
• Co-ordinate with the branch support team and provide technical support to the customers when required.
• Praise team members, creates a positive working environment and implementing new initiatives & ideas. 20%
Job Responsibilities & Description
Create Strategies For Growth In Sales Volumes In Existing Markets.
Identify New Markets For Establishing Presence.
Generate & Enhanced Business Opportunities With New Customers.
Tracking Competitor’s Activities To Acquire Market Share.
Build a Bridge Through Proper Communication Of Schemes, Branding Initiatives And Promotional Activities.
Goal Setting For A Team of Distributors & Sales Personnel To Ensure Profitability In Accordance To The Company’s Goals And To Achieve These Goals On A Month To Month Basis.
Penetrating The Products Range At Distribution Points & Also Into The Market To Achieve Sales Target In The Term Of Primary As Well As Secondary.Key Role & Responsibilities:
• Appointed new distributors and super stockist, managed a range of medium to large sub distributors, wholesale and retail outlets in my territory,
• Penetrated product range at every distribution point to achieve primary and secondary sales target.
• Operated merchandising & promotional activities of SKUs in retail & WS outlets and tracked the competitor’s activities to operate secondary scheme in market.
• Supported sales manager with developing and implementing sales strategies.
Key Role & Responsibilities:
• Dealing with distributors and maintaining sales transaction in the term of Primary as well as secondary
• New distributor’s appointment to achieve uncovered market Sale
• Promotional activities in the market.
• Provided accurate and timely reports of revenue and sales figures to the ASM.
Achieved “Master of Business Administration Degree – In Marketing As Specialization With 1st Class/70% ” In The Year 2006 From L.N. Mishra College Of Business Management Muzaffarpur {Affiliated and Approved by UGC & AICTE} An Autonomous College Under BRA Bihar University Muzaffarpur.
❖ Achieved "Bachelor of Commerce Degree - In Accounts Hons With 1st Class/69%" In The Year 2003 From BRA Bihar University Muzaffarpur.