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Asrar Hariri, Senior Digital Marketing specialist

Asrar Hariri

Senior Digital Marketing specialist ·Nahdi

Saudi Arabia

Bachelor's degree, Advertising Communication

Work experience

Total years of experience: 7 years, 10 months

Senior Digital Marketing specialist

September 2024 - Present

Nahdi

Jeddah, Saudi Arabia

September 2024 - Present

- Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic.
- Developed a creative digital marketing strategy that increased brand recognition.
- Developed a comprehensive digital marketing strategy to achieve the marketing objectives
- Developed content marketing campaigns for multiple channels, including email, and social media.
- Developed relationships with media outlets to ensure media plans are delivered on time and within budget.
- Managed paid social media campaigns.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Senior Digital Marketing Specialist

September 2024 - March 2025

Nahdi Medical Co.

Jeddah, Saudi Arabia

September 2024 - March 2025

• Collaborated with marketing team to launch a successful digital marketing
campaign that increased website traffic.
• Developed a creative digital marketing strategy that increased brand
recognition.
• Developed a comprehensive digital marketing strategy to achieve the
marketing objectives
• Developed content marketing campaigns for multiple channels, including
email, and social media.
• Developed relationships with media outlets to ensure media plans are
delivered on time and within budget.
• Managed paid social media campaigns.

Company industry:
Retail & Wholesale

Digital Communication manager

September 2023 - March 2024

Saudi Radwa

Jeddah, Saudi Arabia

September 2023 - March 2024

Experienced Digital Communication Manager with a strong track record of
developing and executing impactful digital communication strategies. Adept at leading cross-functional teams and leveraging data analysis to optimize brand visibility and engagement across various digital platforms. Skilled in social media management, content creation, and crisis communication, with a keen focus on driving results through strategic planning and project management. Proficient in Microsoft Office and Adobe programs, with a demonstrated ability to analyze industry trends and make data-driven decisions. Equipped with excellent public speaking and communication skills, I am poised to drive organizational objectives through innovative and effective digital communication strategies.

Company industry:
FMCG
Job role:
Marketing and PR

Digital Communication Manger

September 2023 - March 2024

Saudi Radwa

Jeddah, Saudi Arabia

September 2023 - March 2024

Company industry:
1326
Job role:
Marketing and PR

Digital Communication Manager

September 2023 - March 2024

Saudi Radwa Food Co.Ltd.

Jeddah, Saudi Arabia

September 2023 - March 2024

• Developed and implemented digital communication strategies to enhance
brand visibility and engagement.
• Oversaw the creation of compelling content for various digital platforms,
including social media, email, and the company website.
• Utilized data analysis to assess the effectiveness of communication
campaigns and make strategic adjustments.
• Collaborated with cross-functional departments to ensure cohesive and
impactful communication across all channels.

Company industry:
FMCG

Senior Digital Marketing Specialist

May 2022 - May 2023

Al- Amjaad /trading & Manufacturing Company/ Barn’s Coffee

Jeddah, Saudi Arabia

May 2022 - May 2023

• Developed and executed digital marketing strategies to promote the
companys products and services.
• Collaborated with cross-functional teams to create and execute digital
marketing campaigns, including content creation, SEO, and social media
management.
• Utilized data analysis and industry trends analysis to make data-driven
decisions for campaign optimization.
• Contributed to the growth and success of the company through effective
digital marketing strategies.

Company industry:
Food & Beverage Production

Marketing Executive

January 2018 - April 2022

Binzagr Coro Company

Jeddah, Saudi Arabia

January 2018 - April 2022

Reporting to Marketing Head (Apr 2020- May 2022) Overseeing and developing marketing campaigns. Conducting research and analyzing data to identify and define audiences. Devising and presenting ideas and strategies. Promotional activities. Compiling and distributing financial and statistical information. Organizing events and product exhibitions. Managing campaigns on social media. Create awareness of and develop the brand youre marketing. Communicate with target audiences and build and develop customer relationships Help with marketing plans, advertising, direct marketing, and campaigns. Source advertising opportunities and place adverts in the press or on the radio Work closely with creative agencies to design marketing materials. Run social media channels Develop and implement a marketing strategy. Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective Monitor and report on competitor activity lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities Organize and attend events such as conferences, seminars, receptions, and exhibitions

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Executive- Digital and Social Media

January 2018 - April 2022

Binzagr Coro Company

Jeddah, Saudi Arabia

January 2018 - April 2022

• Developed and implemented digital marketing strategies to enhance brand
visibility and engage with target audiences.
• Managed social media platforms, creating and curating content to drive
engagement and increase brand awareness.
• Analyzed digital marketing metrics to identify opportunities for
improvement and implemented successful campaigns.
• Contributed to the companys growth and market presence through effective
digital marketing strategies.
• Utilized digital marketing and social media to increase brand awareness and
attract top talent

Company industry:
FMCG

Account Executive

January 2017 - January 2017

Milk Design Studio

Jeddah, Saudi Arabia

January 2017 - January 2017

Company industry:
Marketing

Education

University of Business and Technology UBT

May 2017

May 2017

Bachelor's degree, Advertising Communication

Saudi Arabia

Skills

Client Service
Expert
Client Service
Expert
Advertising
Expert
Advertising
Expert
Social Media
Expert
Social Media
Expert
Content
Expert
Content
Expert
Digital Marketing
Expert
Digital Marketing
Expert
DIGITAL COMMUNICATIONS
Intermediate
DIGITAL COMMUNICATIONS
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATION STRATEGIES
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CRISIS COMMUNICATIONS
Intermediate
CRISIS COMMUNICATIONS
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
ORGANIC GROWTH
Expert
ORGANIC GROWTH
Expert
RESEARCH
Expert
RESEARCH
Expert
SOURCE (GAME ENGINE)
Expert
SOURCE (GAME ENGINE)
Expert
SALES
Expert
SALES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Training
Digital marketing expertise masterclass
Atton
Nov 2018
Show credentials

Hobbies and interests

social media