Asad Ather

•Managed assigned territory operations, ensuring achievement of primary and secondary sales targets

•Handled and developed 6 distributors, improving coverage and market penetration

•Led and coordinated with 10 field sales representatives to execute daily sales activities

•Ensured product availability and visibility across retail outlets in General Trade and Modern Trade

•Conducted regular market visits to monitor competitor activity, pricing, and promotions

•Executed trade promotions, schemes, and in-store visibility campaigns to drive sales growth

•Monitored distributor KPIs including sales performance, stock levels, and collection efficiency

•Identified new business opportunities and onboarded distributors to expand territory reach

•Collaborated with supply chain to ensure efficient stock replenishment and demand planning

•Prepared territory-wise sales reports and presented insights to management

• Managed territory sales across General Trade (GT) and Modern Trade (MT/LMT), ensuring
• achievement of monthly targets
• Handled key accounts including LMT customers, building strong relationships with buyers and
• store management
• Ensured product availability, shelf visibility, and listing compliance across modern trade outlets
• Executed trade promotions and in-store visibility activities to drive secondary sales growth
• Coordinated with distributors for order execution, stock replenishment, and coverage expansion
• Monitored stock levels at key accounts and ensured timely replenishment to avoid stock-outs
• Conducted regular market visits to track competitor activity and improve in-store execution

Processed monthly physician sample orders and promotional material dispatches to nationwide
sales teams, maintaining proper documentation and delivery tracking.
Coordinated stock availability for export orders and ensured compliance with export
documentation and processing requirements.
Conducted monthly stock reconciliations and collaborated with warehousing for variance analysis
and adjustments.
Handled credit note issuance for product returns or billing discrepancies, supporting finance in
maintaining clean accounts.
Ensured timely processing and dispatch of promotional campaigns, contributing to sales visibility
and brand promotion.
Streamlined the order fulfillment process through SAP, improving overall efficiency and reducing
order errors.

Verified and processed daily customer orders, ensuring correct pricing, SKU validation, and
coordination with warehouse and logistics for timely delivery.
Maintained and updated SKU pricing and article codes across systems to reflect accurate product
data and sales margins.
Managed customer payment recording for USC and CSD, and supported Key Account team in
resolving pending payment queries.
Monitored monthly sales targets, generating territory and customer-level reports for management
review.
Regularly followed up with the sales team for missing delivery challans and supported smooth
GRN postings.
Reported primary sales trends to senior leadership, contributing to forecasting and planning exercises.