Digital Marketing Manager (SEO Specialist)
HIR Marketing
Total years of experience :6 years, 3 Months
• Actively engaging in client meetings and negotiations, to understand their online promotion needs, to promote their products and services through Google Ads, social media, search engine optimization and search engine marketing.
• Worked at Palm Jumeirah Command and Control Center as Team Leader Reception operations.
• Provided IT support to office staff, ensuring smooth operations and resolving technical issues promptly.
• Managed inventory of IT equipment and supplies to support office functionality.
• Oversaw security protocols and addressed technical concerns, ensuring a safe and efficient work environment.
• Implemented and enforced IT policies and procedures to optimize performance and service delivery standards.
• Conducted regular training sessions for office staff to enhance IT skills and promote teamwork.
• Assisted in documentation, data file management, graphics design, and office suite applications to support office productivity.
• Directed the growth strategy of CENTROX Artificial Intelligence, driving a 300% increase in annual revenue within a year through strategic client partnerships and innovative service offerings.
• Managed a diverse team encompassing Data Annotators, SEO specialists, digital marketing experts, social media managers, and paid marketing professionals, collaborating on multifaceted projects.
• Led annotation tasks focused on road near accidents, meticulously annotating data with vehicle type information, resulting in a 30% enhancement in Derq’s AI model accuracy and a 50% reduction in false positives.
• Spearheaded the integration of CENTROX AI’s annotated data into Derq’s AI models, contributing to a 50% improvement in predictive capabilities and enhanced real-time accident detection in urban environments.
• Implemented innovative digital marketing campaigns leveraging SEO techniques, resulting in first-page rankings for key industry keywords and a 25% increase in organic website traffic.
• Orchestrated targeted social media marketing initiatives across Facebook and Instagram, achieving a 100% increase in follower engagement and a 30% rise in lead generation.
• Coordinated search engine marketing efforts, optimizing ad campaigns to exceed industry benchmarks in click-through rates (CTR) and conversion rates (CVR) by 25% and 40%, respectively.
• Cultivated a culture of innovation within the team, leading to two patent applications for novel AI algorithms to optimize data annotation processes and improve AI model performance.
• Search Engine Optimization SEO:
- Orchestrated a comprehensive SEO strategy resulting in a remarkable 45% surge in website traffic. Deployed advanced SEO methodologies to enhance visibility and generate an annual return exceeding 1 million Dirham across various IT project web pages. Achieved top search engine rankings, pivotal in driving substantial revenue growth.
- Spearheaded on-page optimization endeavors encompassing meticulous keyword research and metadata refinement. Pioneered off-page optimization initiatives, including strategic link building and outreach endeavors. Conducted thorough website evaluations and devised proactive action plans to augment user engagement. Conducted technical audits and optimization procedures on expansive client and company websites.
- Recruited, trained, and mentored a proficient team dedicated to Google AdWords, Google Analytics, and other indispensable SEO tools and metrics.
• Keywords Analysis:
- Executed comprehensive competitor analysis to pinpoint high-value keywords and backlink opportunities. Conducted in-depth keyword research and competitive analyses to formulate effective strategies for enhancing organic traffic.
- Leveraged cutting-edge tools such as Google Analytics to meticulously track and report campaign and keyword performance metrics.
• Search Engine Marketing SEM:
- Oversaw search engine accounts for clients, implementing diverse marketing services including paid advertising across multiple platforms while nurturing client relationships.
- Established robust monitoring mechanisms and accountability metrics to propel and sustain optimal performance levels.
- Managed Pay-Per-Click (PPC) and Facebook Ads campaigns, catalyzing a significant 25% uptick in conversions.
• Social Media Management SMM:
- Orchestrated comprehensive social media management strategies, crafting compelling content, fostering engagement through active community interaction, and monitoring trends and activities.
- Leveraged prominent social media platforms such as Facebook and Instagram to effectively promote products, services, and engaging content.
• Brand Awareness:
- Formulated targeted strategies and meticulously crafted project plans to amplify brand vision and bolster business value.
- Engaged in collaborative discussions with diverse clients to ascertain budget allocation and delineate budgetary parameters.
- Executed dynamic marketing plans aimed at elevating brand exposure, augmenting customer traffic, and driving sales. Enhanced product branding endeavors through the development of communication campaigns, promotional materials, and comprehensive market intelligence databases tailored for global outreach.
- Fostered synergistic collaboration with fellow marketing professionals, aligning goals to bolster overall campaign effectiveness by na impressive 20%.
• Content Writing:
- Collaborated in the creation of captivating website content, including engaging blog posts and informative web pages.
- Played a pivotal role in designing, managing, and maintaining company and client websites, consistently delivering SEO-optimized content to amplify engagement by na impressive 40%.
Master of Science (MS) in Project Management: Completed an intensive program focusing on advanced project management techniques, strategic planning, risk management, and leadership skills. Developed expertise in effectively managing resources, timelines, and budgets to drive successful project outcomes. Applied theoretical knowledge to real-world scenarios through case studies and practical projects, enhancing problem-solving abilities and decision-making skills.
Bachelor of Science in Software Engineering: A comprehensive program that provided in-depth knowledge of software development methodologies, programming languages, database management, and system analysis. Developed proficiency in designing, implementing, and testing software solutions to address real-world challenges.
