Senior Lecturer & Program Director BBA
University of Central Punjab
Total years of experience :19 years, 10 Months
Presenting lectures on marketing and advertising. Lectures are presented with theoretical to practical framework with projects and assignments. Thoroughly involved in students assignments and projects to give them in-depth information and knowledge. Nurturing and guiding students regarding their academic to personal issues. The courses taught/teaching are IMC, Marketing strategy & Management, Strategic Marketing, & Marketing Management to MBA and MS Degree programs. Also dealing with BBA program
curriculum, queries and processes. Furthermore involved in SAQS (South Asian Quality Assurance System) accreditation for the University. Already two Mentor visits have been successful and soon the university will be applying for Peer Review.
ACCOMPLISHMENTS:
Administrated students marketing event by providing them a colloquium to gain practical knowledge.
Worked on course developments and course outlines in marketing degree programs. Recently Real Estate
Marketing, Fashion Marketing and Hospitality and Tourism Marketing are added to marketing degree
programs and involved in their course description, outline and objectives.
Supervising MS students for their final thesis of MS Marketing program.
Highly reliable feedback to Dean and HOD’s office from students, colleagues and administration.
Travelled on behalf of the university to other campuses of University all over Pakistan for liaison of
marketing division in order to move on in one direction for the success of corporate goals.
Recently selected as a speaker at faculty development program and new students orientation.
Involved in University’s promotional campaign; getting brochure designed, flex and TVC ad concept.
Finalizing BBA program structure with General Education Electives (American Style)
SAQS two successful MENTOR visits.
Stream lining online BBA registration, add/drop and section change for students.
Fuji Capacitor:
Used transit advertising and out of home media in different cities of Punjab and Sindh to increase the awareness among the general consumers. This added 4% sales increase in 2011, 2012 and 2013.
To stop infringement of FUJI Brand and pirated brand a sticker formed through laser technology was introduced. It has been placed on every type of capacitor since 2013. It was creative concept provided to the company and it was produced by Du Pont. This helped in stopping infringement and piracy and added further 5% sales increase in 2013.
RB Lite Epoxy:
Advised PR events for B2B purpose. Steady PR events helped the company in having better relationship with the wholesalers and retailers throughout Pakistan.
Introduced house hold epoxy packaging. Posters, leaflets, buntings and flex were used. At introduction a good percentage of profit was given to retailers. It was advised to target those small cities where competitors tend to neglect.
Companies own sales team was developed and training was provided to all the sales staff.
Al-Arij Traders Pvt Ltd:
An Arabic style name was developed for the company. This name is used for both company and the product.
Introduced in 2013 through retail network and emphasizing more on out of home media.
Different events were organized in different colleges and universities throughout Pakistan to create awareness.
Confidential Companies:
Company 1:
Helped in Deodorant brand name development.
Currently working on product packaging design with layout and colours.
Brand is due to launch next year Quarter 2015.
Company 2:
Helping the company in finalizing the American Fast Food Chain deal.
Working on product placement in main cities of Pakistan.
• Worked as visiting faculty at Superior University Lahore at department of Faculty of Management Sciences (Courses taught):
Advertising and sales promotion
Brand management
Marketing Management
International Marketing
Principles of Marketing
Presented lectures on advertising and marketing. It was an honour to be part of University of Engineering and Technology as being one of the oldest and prestigious education institutions in Pakistan. The courses presented were Strategic Brand Management, Integrated Marketing Communications, Services Marketing, International Marketing, Consumer Behaviour, Marketing Management and Principles of Marketing at BBA, MBA and MS level.
ACCOMPLISHMENTS:
Chairperson of Event organization committee where different students and administration events programs were conducted.
Member of BBA and MBA advisory board for development of new degree programs, road map and courses.
MS degree program co-ordinator and supervised MS marketing students in their thesis.
Promotional campaign advisor to the Director of IB&M, UET.
Admission committee member of BBA and MBA degree programs.
Lecturer:
It was first full time faculty member experience in marketing division at the university. The courses were taught in Management Sciences, Fashion and Mass Communication department. The courses included Advertising and Sales Promotion, Entrepreneurial Marketing, Brand Management, Market Strategy, International Marketing, Consumer behaviour, Fashion Marketing and Principles of Marketing.
ACCOMPLISHMENTS:
Head of Student Counsellor society
Director Promotions and Events
Advisor to the Vice Chancellor on University’s Promotional Activities.
• Worked as visiting faculty at University of Central Punjab (UCP), Lahore.
Department of Faculty of Management Sciences (Courses taught):
Advertising and Sales Promotion
Account Manager:
Responsibilities included taking care of clients’ needs regarding their brand developments and promotions. Took care of many individual brand promotions for the clients and also worked in groups under the supervision of Group Account Director (G.A.D). Tasks worked upon were Print Ads Designs, Posters / Flyers, Brochures, Buntings, Brand Name & Logo Development, TVC and Radio Ad Concepts, IMC Strategy Development, Media Planning and Market Research.
ACCOMPLISHMENTS:
Successfully launched seven new brand campaigns for the client (s)
Two brands were re-launched with success
Achieved high results for public and private sector clients.
Managed PR and Publicity for soft launches
Negotiated good deals with clients on total costs
Received job offers from many clients to work for them permanently
Prepared creative briefs and maintained meetings schedule with the clients on weekly basis. Worked more in creative department and was involved in development of TVC ad concept, creative strategy and promotions.
Worked as marketing executive for almost two years and was responsible for sales promotion, market surveys and evaluation of promotional activities with senior management. Promotional material designing and printing also were some of the responsibilities handed over. With an overall effort the sales increased by 3% in year 2002.
I had three distinctions in the following: Marketing Strategy Sales Promotion and Sponsorship Media Policy