Sales Business Development Manager
OZCO Group of companies
Total years of experience :25 years, 8 Months
• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Planning and overseeing new marketing initiatives.
• Attending conferences, meetings, and industry events.
• Promote the company’s products addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Increasing the value of current customers while attracting new ones.
• Developing goals for the development team and business growth and ensuring they are met.
• Develop entry-level staff into high-level employees.
• Build market survey of potential and existing customers
• Monitor the competition in all sales channels
• Develop and publish sales policies and procedures
• Establish route mapping/city zoning for sales teams
• Ensure all the BDA’s are updated and execute
• Develop the company's strategic sales and operational plans to ensure the steady and continual growth of the company.
• Oversee the execution of the business plan and follow up on investment opportunities and achievements.
• Organize and control all business development and operations plans to effectively deliver and business outcomes.
• Contact new and existing customers to retain them and verify their needs are being fulfilled.
• Develop and oversee the annual operating budget.
• Ensure all company sections are properly staffed and well equipped to perform duties effectively.
• Manage the day-to-day operations of the company to meet set business objectives.
• Drives the company to reach desired sales results, market share, and geographic coverage.
• Maintain collection and debt ages at acceptable levels, and maintain an acceptable balance of clientele at the end of the year in line with the company general policy.
• Conduct the risk analysis of assigned operations and manage it in collaboration with the company staff.
• Oversees call centre, customer service & complaints. Weekly feedback from clients by calling them directly
• Oversees orders on the portal to ensure timely delivery and proper driver allocation
• Price sheet confirmation (based on location, how close to the meeting point, orders per day or week, scheduled orders ahead of time, where’s the high demand locations, etc)
• Handle and resolve urgent client queries & complaints
• Deal with client requests and troubleshoot problems.
• Monitoring and authenticating, returns, replacements, and refunds
• Maintain customer relationships and ensure customer satisfaction.
• Generate weekly reports on clients and driver’s turnover, KPIs
• Conduct routine (weekly or daily) follow-ups with delivery managers to manage workflow and driver forecasting and allocation
• Monitor delivery managers activities and tracks their performance & compliance with company procedures & protocols on a daily basis
• Manage all complaints that arise across the operations hierarchy
• Responsible & accountable for enforcing SOPs and meeting KPIs (routine checks, suspensions, reward, deductions, etc) judiciously
• Communicate all operating policies and issues at board meetings
• Continually Analyze and maintain efficient processes & workflows
• Implement changes in procedures to enhance efficiency and communication
• Identify and address problems and opportunities for the company.
yearly forecast and sales targets for the region
•Manage all the key account aspects (visibility contracts, trade rebates, promos’ calendar, and constant review for the profitability of the key account
•Ensure that display & visibility of company SKUs are in line with market share and BDA agreed with customers, and in compliance with company planograms.
•Responsible to ensure that every Riyal spent delivers a solid return on investment and is spent in a way that builds long-term sustainability.
•Devise and implement strategies to maximize revenues and customer satisfaction. Generate business from established and new customers.
•Spearhead initiatives to penetrate new markets. Identify prospects and prepare proposals.
•Researched market trends for innovating new products and upgrading existing lines to anticipate competitor initiatives, minimize risk, and maximize profit.
•Identified sales opportunities and business targets, secured high-level appointments, devised a strategic sales process and managed the prospect to close sales.
•Devised annual marketing plan for forecasted marketing budgets and prepared reports for the management with recommendations. Submitted reports of financial analysis, performance evaluation, and level of employee morale to the senior management.
•Created cost-effective advertising programs and merchandising strategies for the dealership to acquire major sales opportunities.
•Managed inventory levels to control costs as well as meet targets, monitored seasonal demand cycles, met production targets, and effectively handled quality.
•Systematized employee functions, conducted training sessions, retained and delegated responsibilities to achieve performance at its pinnacle by the critical appreciation of activities as per changing business scenarios.
Key Responsibilities:
•Manage the Sales & Merchandising Team within the Area of Responsibilities- Modern Trade
•Maintain & Develop the Customers Portfolio in the Region.
•Establish and Implementation Key Account Business Development Plans for Aggressive Sales growth.
•Plan, negotiate, and agreed on the annual Promotional Plan, Mark efficient Sales Forecast, and execute the target achievements as per the agreed sales plan.
•New lines value added to the Modern Trade, developing aggressive Key Accounts Activity Plan.
•Plan and implement trade promotions, marketing, pricing, and discounts in line with company policies.
•Manage Promotional Planning along with the marketing team and merchandising team, influence opportunities for future growth through maximizing NPL & Promotional process where possible.
•Build strong trade relations in Modern trade, Stimulate Partnership with assigned customers leading to long-term business success.
•Responsible for Coverage, Distribution of All brands & Categories, Product Visibility Merchandising, and successful operation in order to achieve sales volume, market share, and revenue objectives in modern trade channels.
•Arrangement for distribution of product and push to get space on prime locations.
•Execute Sales & Marketing strategies according to fiscal year & budget in order to achieve agreed sales goals.
•Work closely with the Sales, Marketing & Logistics departments to ensure category development & delivery.
•All support doc credit Notes, compensations provided to the Accounts department in order to avoid inappropriateness in the accounts.
•Keeping Eye on Competitor's Activities and Prepare the
Researched, developed, and coordinated a multi-pronged marketing strategy for the firm’s flagship suite of products and services.
•Conducted in-depth market analysis to segment and assess target market groups, evaluate competitive forces, and select the optimal market entry and customer acquisition strategies.
•Designed and directed the implementation of advertising and sales promotion campaigns, tracked their relative efficacy, and made adjustments and modifications as necessary to maximize continued impact.
•Developed sales and revenue forecasts, cost-of-marketing projections, and target market trends. Utilized this analysis alongside other market feedback in monitoring and managing overall marketing operations.
Supervised and spearheaded a full range of sales activities on a national scale.
•Recruited, trained, and supervised an interdisciplinary team of sales specialists. Provided personnel feedback. Developed sales programs and strategies to maximize the efficiency of the sales force.
•Developed detailed forecasts for sales volume, revenue projections, and budgetary needs. Administered the annual budget and identified opportunities to streamline costs.
•Coordinated individual selling with specialized promotions and other sales programs. Assisted in key customer acquisition situations and maintained critical relationships with leading accounts.
Marketing & Sales Management - Led all facets of the integrated marketing and sales program and managed all operational and administrative aspects of the department.
•Oversaw and coordinated the activities with a group of full-time marketing specialists, as well international team..
•Planned, developed, and executed a range of marketing and sales strategies to advance the key objectives of the overall business. Oversaw all outside communications, including direct mail, catalogues, exhibits, and websites.
•Coordinated market research and analysis, prepared detailed reports outlining trends and opportunities, and, in collaboration with senior management, created sales forecasts and revenue targets.
•Forged and promoted key customer relationships with major accounts nationwide. Served as a senior business representative at conferences, client meetings, trade shows, and other special events.
•Managed annual operating budgets and ensured adherence to budget targets. Coordinated closely with the senior executive team in setting corporate strategy and shaping company policy.
Business and Marketing
