Asanka Perera, Head of Sales and Marketing

Asanka Perera

Head of Sales and Marketing

HSB Holdings (Pvt) Ltd

Location
Sri Lanka
Education
Master's degree, Development And Innovation In Information Technology And Communications
Experience
20 years, 11 Months

Share My Profile

Block User


Work Experience

Total years of experience :20 years, 11 Months

Head of Sales and Marketing at HSB Holdings (Pvt) Ltd
  • Sri Lanka - Colombo 1
  • My current job since June 2018

• Developing and implementing marketing strategies that help promote the company's products & services to the target audience.
• Managing budgets and allocating resources to maximize the return on investment (ROI) of marketing initiatives.
• Conducts market research to identify customer needs, market trends, and competitor activity to inform the company's marketing strategy.
• Analyses campaign performance metrics, identifies areas for improvement, and makes recommendations for future campaigns to ensure the company's marketing strategies remain relevant and effective.
• Team Management; manage, lead and motivate a marketing team

Manager Marketing at Sampath IT Solutions (Member of Sampath Banka PLC)
  • Sri Lanka - Colombo 3
  • January 2018 to April 2019

• Developing and implementing marketing strategies that help promote the company's products & services to the target audience.
• Develop and maintain relationships with key stakeholders, such as potential clients, partners, and industry influencers, to facilitate business development opportunities.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Developing innovative marketing tactics for the banking, finance, and telecommunications industries
• Manage a team of marketing professionals, providing guidance, coaching, and support to ensure the team is performing at its best.

Business Development Manager at Sampath IT Solutions (Member of Sampath Banka PLC)
  • Sri Lanka - Colombo 3
  • October 2013 to January 2017

• Identifying new business opportunities through market research, networking, and analysis of market trends and competitor activity.
• Develop and maintain relationships with key stakeholders, such as potential clients, partners, and industry influencers, to facilitate business development opportunities.
• Negotiates contracts and agreements with clients and partners to ensure the terms and conditions are favourable for the company.
• develop and execute business plans to achieve growth objectives for the company, which may include identifying target markets, developing marketing strategies, and defining sales targets.
• Works closely with internal teams, such as sales, marketing, and product development, to ensure that business development initiatives align with overall business objectives and that the company is well-positioned to capitalize on new opportunities.

Manager Software at DPJ Holdings (Pvt) Ltd
  • Sri Lanka - Colombo 5
  • January 2012 to April 2013

• Manage & Responsible for Solution Customer Care Inquires Technical/IT Dept. & Software Dept (Customer Service Dept.)
• Manage and be responsible for the IT Department and Software Department.
• Manage and monitor hardware and software implementation and troubleshooting department.
• Manage and maintain the IT budget
• Solution Marketing (Software & Hardware)
• Head Of Lean Management Team (Oversee & Follow up Lean Projects)
• Change Management Activates in the IT, Software, and Customer Care Departments
• Coordinate with clients regarding the systems, studies of the systems, questionnaire; analysis; preparation of system documents; and forwarding to developers for designing.
• Preparation of development plans and dates plans.
• Prepare and forward progress reports to the senior management
• Analyzing and designing software and project delivery once.
• Software development (especially mobile software development)
• Payment collection
• Manage solution (internal and external)
• Configure and manage VPN, Domain, ISA server, and Lotus Note server
• Responsible for DPJ Holdings' total IT department operation
• Manage disaster recovery system for the entire DPJH group
• Ménage and continue DPJ Holding Group's Network and IT Security
• Training people (Regarding Solutions, Software and New Technologies)
• RND about new technologies like RFID, GPS
• Responsible for GPS department implementation & technical maters
• Totally coordinate all the GPS Map development (technical and software) with the Indian SatgGuide Company.

Assistant Software Manager at DPJ Holdings (Pvt) Ltd
  • Sri Lanka - Colombo 5
  • January 2006 to December 2011

• Monitored resource usage and managed tasks so costs did not exceed budget projections.
• Oversaw planning, application development, verification, and risks involved in software projects.
• Managed all communications between clients, stakeholders, and the in-house software development team.
• Streamlined tasks in an effort to provide easier and more efficient workflows for peers and colleagues.
• Manage and be responsible for the IT Department and Software Department.
• Manage and maintain the IT budget
• Solution Marketing (Software & Hardware)
• Head Of Lean Management Team (Oversee & Follow up Lean Projects)
• Coordinate with clients regarding the systems, studies of the systems, questionnaires; analyzing, preparation of system documents, and forwarding to developers for design.
• Preparation for development plans and date plans
• Prepare and forward progress reports to the senior management
• software analysis and design and project delivery at once.
• Software development (Spa. Mobile development)
• Payment collection
• Manage solutions (internal and external).
• Configure and manage VPN, Domain, ISA server and Lotus Note server
• Responsible for DPJ Holdings' total IT department operations
• Manage disaster recovery system entire DPJH group
• Ménage and continue DPJ Holding Group's Network and IT Security
• Training Peoples (Regarding Solutions, Software and new Technologies)
• RND about new technologies like RFID, GPS.
• responsible related to GPS department implementation & technical materials
• We totally coordinate all the GPS Map development (both technical and software) with the Indian SatgGuide Company.

Senior Analyst programmer at DPJ Holdings (Pvt) Ltd
  • Sri Lanka - Colombo 5
  • January 2004 to December 2005

• Tested and deployed scalable and highly available software products.
• Directed software design and development to meet client needs for functionality and performance.
• Integrated constructive programs into cohesive products.
• Designed and developed analytical data structures.
• Designed and implemented scalable applications for data extraction and analysis.
• Evaluated multiple software solutions during the early software architecture plotting and system migration planning stages.
• Worked closely with clients to establish specifications and system designs.
• Implemented scripts to enhance the user experience.

Analyst Programmer at DPJ Holding (Pvt) Ltd
  • Sri Lanka - Colombo 5
  • January 2003 to December 2003

• Delivered scalable system architecture to support high-availability Internet site with various internal applications.
• Directed software design and development to meet client needs for functionality and performance.
• Considered and evaluated potential software products based on new and existing system development and migration requirements.
• Collaborated with product management to design, build, and test systems.
• Wrote highly maintainable, solid code for software systems.
• Built databases and table structures for applications.
• Analyzed and designed relational databases.
• Coached interns and new employees to boost departmental efficiency.
• Implemented scripts to enhance the user experience.

Software Programmer at DPJ Holdings (Pvt) Ltd
  • Sri Lanka - Colombo 5
  • February 2002 to December 2002

• Provided technical support using knowledge of complex technology to solve problems and support new projects.
• Evaluated multiple software solutions during early software architecture plotting and system migration planning stage.
• Approved engineering and project scope documents prior to delivery.
• Directed software design and development to meet client needs for functionality and performance.
• Provided computer programming subject matter expertise to project team members.

Education

Master's degree, Development And Innovation In Information Technology And Communications
  • at Master of Sciences – (MSc) -Information Technology,
  • November 2024
Master's degree, Master of Business Administrative
  • at University Of Sunderland
  • May 2023
Master's degree, Level 7 Extended Diploma in Strategic Management and Leadership
  • at Pearson BTEC
  • November 2013

• Developing Strategic Management and Leadership Skills • Strategic Change Management • Developing Cooperate Culture • Strategic Marketing Management • Strategic Human Resource Management • Leading E-Strategy • Managing Financial Principles and Techniques • Strategic Quality and Systems Management • Managing Cooperate Responsibility in the Wider Business Environment • Strategy Creative & Innovation Management • Strategic Supply Chain Management

Diploma, GIS And Remote Sensing advanced Course
  • at Postgraduate Institute of Peradeniya University
  • February 2012
Diploma, GIS And Remote Sensing Short Coerce
  • at Postgraduate Institute of Peradeniya University
  • October 2010
Diploma, Diploma in Computer science full time one year
  • at Open Arc Computer School
  • January 2002

Specialties & Skills

Customer Service
Management
Troubleshooting
Software Sales
Business Analysis
Communication skills and networking
understanding of product SDLC
create informative
Collaboration
Strategic thinking
Marketing Strategy
Manage Customers & Customer Service
Know the technology
Good organization and planning skills
Critical Thinking
Adaptability
People skills
Leadership
Innovation
Influencing and negotiation skills
Interpersonal skills
Account Management
Service-focused
A willingness to learn
Digital
Business to Business
Know the sales process
Result Oriented
Team building/motivational skills
Computer skills
Partner networking skills
Commercial Acumen
Team playing

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Intermediate

Memberships

British Computer Society (MBCS)
  • Member
  • September 2012
Toastmasters International
  • Member
  • September 2011