Aseel Dreegia, Business Development Manager

Aseel Dreegia

Business Development Manager

Tamdeen Group

Location
Kuwait
Education
Master's degree, Luxury Brand Management
Experience
17 years, 9 Months

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Work Experience

Total years of experience :17 years, 9 Months

Business Development Manager at Tamdeen Group
  • Kuwait
  • My current job since January 2016
Business Development Director at Beidoun Trading Company W.L.L
  • Kuwait
  • September 2013 to May 2015

• Review of full business operations

• Organization of all existing business drivers

• Responsible for overlooking the newly launched Online business

• Acquisition of new brands

• Forecasting, OTB, and launch plans

• Development of new retail concept: from design aesthetics, training, product 
assortment, and merchandising.

• Work alongside Retail manager and Marketing Manager for the development and 
execution of marketing plans

• Responsible for a Luxury niche perfume concept (two boutiques) of which 
house premium fragrance and skincare brands exclusively, with plans for franchise expansion.

Editorial Manager at M2R - Styles Magazine Kuwait
  • Kuwait
  • April 2011 to June 2012

Main responsibilities include:

Content planning
Editorial responsibility
Image approval
Press information review and publishing
Liason with Sales team in planning and execution of advertisement approval and targets Distribution channel approval

Divisional Brand Manager at Beidoun Trading Co. W.L.L
  • Kuwait
  • September 2008 to October 2010

Main Brand responsibility: Montblanc (Kuwait market)

Other brands include: Toy Watch, TX watches, Von Dutch watches & accessories, Crislu jewellery, among others.

Responsibilities Include:

• Produce P& L statements for the Brand(s) on a quarterly basis
Produce retail sales reports on a monthly basis ( brand specific )

• Manage and control four Montblanc stand-alone boutiques, four multi-brand stores, and 13 corners to ensure proper merchandising, stock allocation, and pricing, in coordination with the Retail Team.

• Perform continuous reviews of existing and new product lines and analyse sales patterns and stock movement for each product line and provide feedback to the management and the suppliers on a yearly basis.

• Staff training and development bi-annually.

Brand specific market research and competitor analysis
Overall responsibility for the marketing of the Brand in terms of merchandising, sales promotion and advertising so as to keep the Brand in line with its image as per the guidelines sent from the HQ

• Manage all marketing and communication tools - planning to execution.

• Manage and determine the various shipment times with logistics
• Full collaboration with the Corporate Sales team for approval and ordering of requested products.

Brand Manager at The Sultan Center - Speciality Fashion Group
  • Kuwait
  • April 2004 to June 2008

Responsible for allocating budget, placing orders
• Visual merchandising staff training
• Customer relations follow-up
• Marketing Plan - planning, allocation of budget, and execution of all marketing
activities
• Store opening plan - all activities related to store opening i.e. shipments, visuals
• Budgeting
• Purchasing, allocation, visual merchandising
• Marketing plan and execution
• Sales analysis, forecasting, trend & competitor analysis

Education

Master's degree, Luxury Brand Management
  • at European Business School
  • June 2013

Dissertation : An in-depth study of the online shopping habits of HNWI in Kuwait, Saudi Arabia, and Qatar.

Diploma, Entertainment and Events Marketing
  • at New York University
  • August 2004
Bachelor's degree, Business Administration : emphasis in Operations and Information Management
  • at American University of Beirut
  • January 2004

Specialties & Skills

Fashion
Forecasting
Visual Merchandising
Trend Analysis

Languages

English
Expert