أسيل Dreegia, Business Development Manager

أسيل Dreegia

Business Development Manager

Tamdeen Group

البلد
الكويت
التعليم
ماجستير, Luxury Brand Management
الخبرات
17 years, 9 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :17 years, 9 أشهر

Business Development Manager في Tamdeen Group
  • الكويت
  • أشغل هذه الوظيفة منذ يناير 2016
Business Development Director في Beidoun Trading Company W.L.L
  • الكويت
  • سبتمبر 2013 إلى مايو 2015

• Review of full business operations

• Organization of all existing business drivers

• Responsible for overlooking the newly launched Online business

• Acquisition of new brands

• Forecasting, OTB, and launch plans

• Development of new retail concept: from design aesthetics, training, product 
assortment, and merchandising.

• Work alongside Retail manager and Marketing Manager for the development and 
execution of marketing plans

• Responsible for a Luxury niche perfume concept (two boutiques) of which 
house premium fragrance and skincare brands exclusively, with plans for franchise expansion.

Editorial Manager في M2R - Styles Magazine Kuwait
  • الكويت
  • أبريل 2011 إلى يونيو 2012

Main responsibilities include:

Content planning
Editorial responsibility
Image approval
Press information review and publishing
Liason with Sales team in planning and execution of advertisement approval and targets Distribution channel approval

Divisional Brand Manager في Beidoun Trading Co. W.L.L
  • الكويت
  • سبتمبر 2008 إلى أكتوبر 2010

Main Brand responsibility: Montblanc (Kuwait market)

Other brands include: Toy Watch, TX watches, Von Dutch watches & accessories, Crislu jewellery, among others.

Responsibilities Include:

• Produce P& L statements for the Brand(s) on a quarterly basis
Produce retail sales reports on a monthly basis ( brand specific )

• Manage and control four Montblanc stand-alone boutiques, four multi-brand stores, and 13 corners to ensure proper merchandising, stock allocation, and pricing, in coordination with the Retail Team.

• Perform continuous reviews of existing and new product lines and analyse sales patterns and stock movement for each product line and provide feedback to the management and the suppliers on a yearly basis.

• Staff training and development bi-annually.

Brand specific market research and competitor analysis
Overall responsibility for the marketing of the Brand in terms of merchandising, sales promotion and advertising so as to keep the Brand in line with its image as per the guidelines sent from the HQ

• Manage all marketing and communication tools - planning to execution.

• Manage and determine the various shipment times with logistics
• Full collaboration with the Corporate Sales team for approval and ordering of requested products.

Brand Manager في The Sultan Center - Speciality Fashion Group
  • الكويت
  • أبريل 2004 إلى يونيو 2008

Responsible for allocating budget, placing orders
• Visual merchandising staff training
• Customer relations follow-up
• Marketing Plan - planning, allocation of budget, and execution of all marketing
activities
• Store opening plan - all activities related to store opening i.e. shipments, visuals
• Budgeting
• Purchasing, allocation, visual merchandising
• Marketing plan and execution
• Sales analysis, forecasting, trend & competitor analysis

الخلفية التعليمية

ماجستير, Luxury Brand Management
  • في European Business School
  • يونيو 2013

Dissertation : An in-depth study of the online shopping habits of HNWI in Kuwait, Saudi Arabia, and Qatar.

دبلوم, Entertainment and Events Marketing
  • في New York University
  • أغسطس 2004
بكالوريوس, Business Administration : emphasis in Operations and Information Management
  • في American University of Beirut
  • يناير 2004

Specialties & Skills

Fashion
Forecasting
Visual Merchandising
Trend Analysis

اللغات

الانجليزية
متمرّس