Asenet Varela, Product Manager

Asenet Varela

Product Manager

HERE

Lieu
Émirats Arabes Unis
Éducation
Master, Master in Business Administration
Expérience
8 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :8 years, 5 Mois

Product Manager à HERE
  • Allemagne
  • janvier 2015 à octobre 2015

Managed the Product Portfolio offering of the HERE Platform for Business group, including a set of APIs, mobile SDKs and Cloud Services, specific for customers managing fixed and mobile assets for truck routing, geocoding, fleet management, logistics and field workforce management use cases.
• Gathered and consolidated new product requests. Developed business requirements and competitive analysis for product and market segmentation.
• Collaborated with clients, SW developers and UI designers to deliver optimal software within the timeframe.
• Improved internal processes and communication channels by consolidating detailed requirement’s specification at epic level, using known tools by the development teams, such as JIRA.
• Controlled project's scope and timelines across several multi-functional stakeholder teams of sales, legal, pricing and marketing fields.
• Instructed and coached the Sales and Marketing teams with latest product developments, functional product roadmaps and marketing assets. Presented and demoed product portfolio in international showcase events.

Product Owner (CSPO Scrum Alliance) à NOKIA
  • Allemagne
  • avril 2012 à janvier 2015

Developed a set of core-functional features for Nokia’s mapping website. Managed several teams of SW Engineers, User Experience, Design and Quality Assurance working in Scrum and Agile methodologies.

• Managed the implementation of new features and continuous development improvements of core functionalities such as Routing, Traffic, Public Transportation, Places and Collections.
• Product ideation. Organised creative workshops, applying techniques for idea gathering and innovative thinking.
• Arranged user research activities and post-analysis of the data; before, during the software development cycle.
• Defined Product Specifications and Product Backlogs. Breakdown of high-level specs into User Stories and Tasks for the Scrum teams.
• Led and monitored all Scrum meetings within the team, tracking status and team’s mood. Provided input about the company’s vision and business strategy. Organised team-building events to keep the team close and motivated.
• Defined KPIs. Analysed and measured team’s performance and improved velocity, quality of deliverable estimations and end-results.

Scrum Master (CSM Scrum Alliance) à NOKIA
  • Allemagne
  • septembre 2011 à avril 2012

• Facilitated all Scrum meetings in a dynamic and fun way. Encouraged the team for participation and gathered feedback for improving processes and ways of work.
• Maintained the team's tasks clear and blocked all distracting topics and tasks not part of the sprint.
• Organised and maintained the Product Backlog, as well as setting up all physical tools needed by the team.
• Measured sprint velocities, estimation, performance and monitored burn-down charts.
• Collected data to improve team’s performance, such as tracking enthusiasm and mood in the team. Organised get together social activities.
• Built a community of Scrum Masters across Nokia Berlin and US offices; created as a channel for sharing knowledge and professional experiences, training and coaching.

Software Engineer à NOKIA
  • Allemagne
  • novembre 2009 à septembre 2011

• Developed front-end automation testing sets for web apps, main focus on Pedestrian, Car and Public Transit routing.
• Controlled source codes, review code and config management, as well software integration and release management and planning.
• Created the tests sets for internal and external software testing.
• Managed the error and bug backlogs across several dependency teams.
• Coordinated testing efforts between cross-cultural testing team based in Europe and China.
• Defined and monitored KPIs and SLAs within our project’s stakeholders and back-end enablers.
• Certified Tester Foundation Level - ISTQB-BCS

Quality Assurance Engineer à NOKIA
  • Allemagne
  • juillet 2008 à octobre 2009

• Researched for Master Thesis “Analysis and Appliance of Improved Testing Procedures for GPS Navigation SW”.
• Introduced Scrum as the new process for software development within the team.
• Analysed and tested GPS tracks to measure performance and improving of map-matching features on navigation devices.
• Benchmarked several hardware and navigation software, with in-house simulators or field trips within Germany.
• Defined the tests sets for the Nokia Maps mobile app.
• Lead and trained QA teams of external testers in Poland and China.

Network Analyst à Q-voz
  • Mexique
  • mars 2006 à août 2006

• Monitored mobile and fixed-line calls in our network. Phone call redirection from USA to Mexico via Voice over IP.
• Installation, programming and maintenance of CISCO Systems network equipment.
• Provided technical support to local and regional customers.

Customer Service Representative à Teleperformance
  • Mexique
  • août 2005 à mars 2006

Assisted Latin America and US-based AT&T customers with:
• Payments and billing information
• Clarified concerns with services or charges
• Insured equipment and reimbursements.
• Re-activation of customers
• Purchasing of equipment and phone plans

Éducation

Master, Master in Business Administration
  • à Hult International Business School
  • septembre 2015

(EMBA) 2015 – 2017

Master, Communications and Media Engineering
  • à University of Applied Sciences Offenburg
  • juillet 2009
Baccalauréat, Electronics and Communications Engineering
  • à Universidad Autonoma de Nuevo Leon
  • janvier 2005

Specialties & Skills

Design Thinking
Agile Software Development
Project Management
Software Product Management
TEAM MANAGEMENT
MARKETING ANALYSIS
SOFTWARE DEVELOPMENT
ANALYSIS
BUSINESS STRATEGY
COACHING
COMPETITIVE ANALYSIS

Langues

Anglais
Expert
Allemand
Moyen
Espagnol
Langue Maternelle

Formation et Diplômes

Presentation Skills (Formation)
Institut de formation:
Nokia
ISTQB-BCS Certified Tester Foundation Level (Certificat)
Scrum Master Scrum Alliance (Certificat)
Creative Thinking (Formation)
Institut de formation:
School of Design Thinking
Certified Scrum Product Owner (Certificat)
Lean Startup, Design Thinking, Agile & Business Development (Formation)
Institut de formation:
Lean Camp Berlin
Specification by Example (Formation)
Institut de formation:
Gojko Adzic
Project Management (Formation)
Institut de formation:
Nokia
Continuous Delivery (Formation)
Institut de formation:
Nokia
Time Management (Formation)
Institut de formation:
Nokia
Product Owner dojo (Formation)
Institut de formation:
podojo.com