Asenet Varela, Product Manager

Asenet Varela

Product Manager

HERE

Location
United Arab Emirates
Education
Master's degree, Master in Business Administration
Experience
8 years, 5 Months

Share My Profile

Block User


Work Experience

Total years of experience :8 years, 5 Months

Product Manager at HERE
  • Germany
  • January 2015 to October 2015

Managed the Product Portfolio offering of the HERE Platform for Business group, including a set of APIs, mobile SDKs and Cloud Services, specific for customers managing fixed and mobile assets for truck routing, geocoding, fleet management, logistics and field workforce management use cases.
• Gathered and consolidated new product requests. Developed business requirements and competitive analysis for product and market segmentation.
• Collaborated with clients, SW developers and UI designers to deliver optimal software within the timeframe.
• Improved internal processes and communication channels by consolidating detailed requirement’s specification at epic level, using known tools by the development teams, such as JIRA.
• Controlled project's scope and timelines across several multi-functional stakeholder teams of sales, legal, pricing and marketing fields.
• Instructed and coached the Sales and Marketing teams with latest product developments, functional product roadmaps and marketing assets. Presented and demoed product portfolio in international showcase events.

Product Owner (CSPO Scrum Alliance) at NOKIA
  • Germany
  • April 2012 to January 2015

Developed a set of core-functional features for Nokia’s mapping website. Managed several teams of SW Engineers, User Experience, Design and Quality Assurance working in Scrum and Agile methodologies.

• Managed the implementation of new features and continuous development improvements of core functionalities such as Routing, Traffic, Public Transportation, Places and Collections.
• Product ideation. Organised creative workshops, applying techniques for idea gathering and innovative thinking.
• Arranged user research activities and post-analysis of the data; before, during the software development cycle.
• Defined Product Specifications and Product Backlogs. Breakdown of high-level specs into User Stories and Tasks for the Scrum teams.
• Led and monitored all Scrum meetings within the team, tracking status and team’s mood. Provided input about the company’s vision and business strategy. Organised team-building events to keep the team close and motivated.
• Defined KPIs. Analysed and measured team’s performance and improved velocity, quality of deliverable estimations and end-results.

Scrum Master (CSM Scrum Alliance) at NOKIA
  • Germany
  • September 2011 to April 2012

• Facilitated all Scrum meetings in a dynamic and fun way. Encouraged the team for participation and gathered feedback for improving processes and ways of work.
• Maintained the team's tasks clear and blocked all distracting topics and tasks not part of the sprint.
• Organised and maintained the Product Backlog, as well as setting up all physical tools needed by the team.
• Measured sprint velocities, estimation, performance and monitored burn-down charts.
• Collected data to improve team’s performance, such as tracking enthusiasm and mood in the team. Organised get together social activities.
• Built a community of Scrum Masters across Nokia Berlin and US offices; created as a channel for sharing knowledge and professional experiences, training and coaching.

Software Engineer at NOKIA
  • Germany
  • November 2009 to September 2011

• Developed front-end automation testing sets for web apps, main focus on Pedestrian, Car and Public Transit routing.
• Controlled source codes, review code and config management, as well software integration and release management and planning.
• Created the tests sets for internal and external software testing.
• Managed the error and bug backlogs across several dependency teams.
• Coordinated testing efforts between cross-cultural testing team based in Europe and China.
• Defined and monitored KPIs and SLAs within our project’s stakeholders and back-end enablers.
• Certified Tester Foundation Level - ISTQB-BCS

Quality Assurance Engineer at NOKIA
  • Germany
  • July 2008 to October 2009

• Researched for Master Thesis “Analysis and Appliance of Improved Testing Procedures for GPS Navigation SW”.
• Introduced Scrum as the new process for software development within the team.
• Analysed and tested GPS tracks to measure performance and improving of map-matching features on navigation devices.
• Benchmarked several hardware and navigation software, with in-house simulators or field trips within Germany.
• Defined the tests sets for the Nokia Maps mobile app.
• Lead and trained QA teams of external testers in Poland and China.

Network Analyst at Q-voz
  • Mexico
  • March 2006 to August 2006

• Monitored mobile and fixed-line calls in our network. Phone call redirection from USA to Mexico via Voice over IP.
• Installation, programming and maintenance of CISCO Systems network equipment.
• Provided technical support to local and regional customers.

Customer Service Representative at Teleperformance
  • Mexico
  • August 2005 to March 2006

Assisted Latin America and US-based AT&T customers with:
• Payments and billing information
• Clarified concerns with services or charges
• Insured equipment and reimbursements.
• Re-activation of customers
• Purchasing of equipment and phone plans

Education

Master's degree, Master in Business Administration
  • at Hult International Business School
  • September 2015

(EMBA) 2015 – 2017

Master's degree, Communications and Media Engineering
  • at University of Applied Sciences Offenburg
  • July 2009
Bachelor's degree, Electronics and Communications Engineering
  • at Universidad Autonoma de Nuevo Leon
  • January 2005

Specialties & Skills

Design Thinking
Agile Software Development
Project Management
Software Product Management
TEAM MANAGEMENT
MARKETING ANALYSIS
SOFTWARE DEVELOPMENT
ANALYSIS
BUSINESS STRATEGY
COACHING
COMPETITIVE ANALYSIS

Languages

English
Expert
German
Intermediate
Spanish
Native Speaker

Training and Certifications

Presentation Skills (Training)
Training Institute:
Nokia
ISTQB-BCS Certified Tester Foundation Level (Certificate)
Scrum Master Scrum Alliance (Certificate)
Creative Thinking (Training)
Training Institute:
School of Design Thinking
Certified Scrum Product Owner (Certificate)
Lean Startup, Design Thinking, Agile & Business Development (Training)
Training Institute:
Lean Camp Berlin
Specification by Example (Training)
Training Institute:
Gojko Adzic
Project Management (Training)
Training Institute:
Nokia
Continuous Delivery (Training)
Training Institute:
Nokia
Time Management (Training)
Training Institute:
Nokia
Product Owner dojo (Training)
Training Institute:
podojo.com