Ashir Madaan

• Revolutionizing fashion by launching powerful brands: Ounass (Premiere Luxury), MamasAndPapas (Lifestyle), NAS (Luxury Marketplace)
• Managed multiple stakeholder relations & prioritized business requirements across verticals: Buying, Merchandising, Marketing, UI/ UX & Analytics
• Key Projects: Product import indexer, Copy automation, Image automation, Product attributes management, Price integration, Private sale
• Key BA activities: Visual Merchandising tool, Product Lifecycle Visibility report, 404/ 500 errors, Product enablement rules, Searchandising rules

Key Learnings and Achievements
• Commercial impact through a key project launch: Reduced costs ($ 6k-7k pm); Improved operational efficiency (downsized work of 5 developers)
• Strategic impact: Improved CX, business TAT (Product go-live reduced to 20 mins from 2.5 hours), codebase management & process management

• Handling business P&L & strategy formulation for the largest category (Mobiles & Tablets) for the biggest managed marketplace in India
• Ideation & launch of campaigns for the portfolio; charting out marketing planning & strategy associated with company’s brand campaigns
• Driving profitability through customer experience initiatives & strategic brand/ vendor relationships supplemented through adequate marketing
• Collaborating among teams for catalog enrichment, deep-dive data analysis & interpretation, tech & design improvements on the website
• Key projects: ‘Know Your Customer’ research, Marketing Feed Optimizations, Auto Enablement/ disablement, Redefining returns policy

Key Learnings and Achievements
• Received Annual Star Performer Award for Diligency from VP - Categories for showcasing business impact across multiple category portfolios
• Appreciated with ‘Certificate of Achievement’ (Distinction) for showing proficiency in Business Case Analytics training in Adobe Omniture
• Awarded the ‘Best Category Award’ for selection growth, process/ CX excellence, marketing channel optimizations & RMA control initiatives
• Recognized for business growth, innovative launch strategies & implementation of ‘Exclusive’ handsets in the Annual All Hands Celebration
• Significantly turned around the category metrics: CM% (15+% MoM growth); GMV (10+% MoM growth); conversion (10+% MoM growth)

• Devised metrics & built a key framework for measuring the ROI of marketing activities pursued by Nucleus Software
• Built battle-cards through competitive benchmarking and identified multiple points of differentiation to facilitate the sales team

Key Learnings and Achievements
• Appreciated for planning & executing 4 national and 5 global events for brand awareness & lead generation in several geographies
• Recognized for building key marketing collaterals, SEO optimization & executing the yearly promotional calendar targeting key clientele