Ashish Dalwani

• Headed the planning and execution of marketing and communications for company’s partner brands- TRANSCENDENCE for entertainment events and INFOXG for B2B exhibitions, conferences & summits.
• Managed one of the biggest hip-hop concerts in the region - ‘Wiz Khalifa Dubai Concert’, with multiple artist line-up handling a budget of US$1 million, executing event promotion and media planning (traditional/digital).
• Lead a marketing team of 5 alongside coordinating with sponsorship sales executives to reach exceed target.
• Successfully organized and marketed conferences in Retail, Healthcare, Hospitality and Construction sectors.
• Accomplished marketing and sales objectives by planning, developing, implementing and evaluating trade promotion programs. Contributed to 30% increase in YoY revenue and 120% achievement of budgeted AOP.
• Handled marketing activities for clients, including events, promotions, outdoor and indoor advertising. Worked on multiple projects at events like UAE National Day, Ramadan, Dubai Shopping Festival and The Big 5.
• Coordinated with Govt. departments, Civil Defence and Municipality, ensuring all regulations are adhered to.
• Lead company services for Advertising & Exhibition division, working end-to-end with media agencies, designers and supply partners on multiple exhibition projects at DWTC for local and international clients.
• Prepared annual marketing plan based on suitable market/media research for different industries & portfolios.

• Marketing planning and budgeting in conjunction with business objectives and targets. Controlled execution of marketing department budget of US$300k and partner MDF.
• Led regional marketing campaign and re-branding - (comprising of trade show, events, web, media & PR initiatives) for company’s newly launched technology program (TECHNOMICS)
• Directed company's platinum sponsorship of $120k at the premiere Gartner IT Symposium in the Middle East, held in 2013 in Dubai, obtaining regional exposure and potential business leads worth $2.5m.
• Built and maintained professional relationships with channel partners and vendors - focusing on execution of co-marketing activities. Like HP, Microsoft, EMC, Arrive, Brocade, Avaya, Fujitsu.
• Managed digital marketing and the company website using SEO, executing launch of a new Partner Program. Won ‘SI of the year 2013’.
• Devised all ads, newsletters & press releases for the group companies. Coordinated relationships with the media, obtaining coverage in top tech magazines like ACN, CNME, Network, etc.
*Resigned full-time position to deal with urgent family matters. However, worked as a musician during that period

• Performed sales and marketing tasks for the company and its prospective clients.
• Project management of Exhibition stands for local and international clients, including Nissan, Infiniti, Navistar (USA), Mentura (Finland), Portalify (Finland), Siemens and many more.
• Carried out client presentations expressing the value plan of solutions and service offering, acting as a consultant to cater to their marketing, branding and promotional requirements.
• Executed the design, building and installation of INFINITI & Nissan vehicle display stands throughout Dubai for DSF’12 raffle draw.
• Coordinated with stand designers and contractors. Formed the core managing team assigning them suitable logistics and vendor management responsibilities.

• Prepared marketing budgets, planning and supervising all marketing activities. Arranging public appearances, contests, or exhibits to increase product and service awareness and to promote goodwill.
• Managed the showroom appearance in terms of layout of vehicles, POS material branding and external signage, executing vehicle display plans in line with marketing and brand objectives.
• Successfully carried the regional launch of Yamaha FZ range of bikes, also obtaining 100% sales increase in other models for the dealership.
• Represented the company in B2B conferences, regional Auto Show, giving interviews, writing press releases. Alongside managed regional brand visibility.
• Planned and conducted market and public opinion research to test products or determine potential for product success. Accordingly executed direct & e-mail marketing campaigns for potential buyers.
• Consulted with advertising agencies to arrange promotional campaigns in all types of media for products and the company, providing them with creative inputs.

• Collection of data, visuals, audios for respective news stories.
• Coordinated with editing and graphics department to execute prime time news packages.

• Managed rock band Soul Rebellions, planning the band’s tours, promotional activities, PR, media relations. With over 150 concerts in various cities & college festivals in India. Also the band’s Vocalist and Guitarist.
• Negotiated agreements with sound companies, equipment vendors and contractors to ensure lowest cost and highest quality of service.
• Worked closely on budgets and with communication staff on sponsorship arrangements to effectively promote events and concerts to target audiences and identifying potential revenue.
• Ensured smooth and successful execution of the events with optimal media coverage. Managed the band’s website and social media pages.

• Assisted the Executive Producer during the shoot of a programme and in preparing artist contracts.
• Coordinated with recording studio, VTR and other cross-functional departments to plan production schedule.