Ashish Sancheti, Business Head (Partner)

Ashish Sancheti

Business Head (Partner)

KAYNES INTERNATIONAL TRADING L.L.C.

Location
United Arab Emirates - Dubai
Education
Master's degree, Specialized in Marketing Management
Experience
25 years, 7 Months

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Work Experience

Total years of experience :25 years, 7 Months

Business Head (Partner) at KAYNES INTERNATIONAL TRADING L.L.C.
  • United Arab Emirates - Dubai
  • My current job since July 2014

• Corporate Sales (B2B) - Major customers from F & B Industry (Non Food).
- Services ranges from Printing and Advertising, Interior and Fit-outs, Supply of
ELECTRONICS and KITCHEN APPLAINCES, Free Standing units, Built-Ins etc.
Target Customers - Hotels, Restaurants, Corporate Offices, Industries/ Factories etc..
• Dealer Sales (Wholesale & Export) to Africa and Middle East markets -
- Responsibilities includes travelling and develop exports to East Africa - Tanzania, Kenya,
West Central Africa - Angola, Gabon, Congo (Brazaville), Togo, Benin, Mali, Morocco.
- Deal with leading brands Samsung, LG, Panasonic, Hitachi, BLUE STAR, OEM brands etc..

Senior Manager - Product , Sales Manager at EROS ELECTRICALS
  • United Arab Emirates - Dubai
  • July 2006 to June 2014

Product & Sales - Senior Manager
EROS GROUP, DUBAI, U.A.E.
Authorized Distributor in Home Appliances & Electronics of SAMSUNG, HITACHI, CANDY, TCL & BENQ.
Major responsibilities
As a Product Manager handling Hitachi and Candy Home Appliances.
• Product Development - Identify Products, Factories, Competitive prices, product development, Technical specifications, QA, Gift Box designing and ESMA (Federal Government Approvals), Mass production & pre-shipment inspection.
• Liaising & negotiating with principal companies & factories with sales forecast, order planning, price positioning, credit notes & financial statement.
• GFK Data - Deep Analysis and discussion with Principle companies to understand market movement, Brand Share, Product Category share, Identifying product Gaps.
• Identifying opportunities by recognizing consumer requirement: Defining Markets, Analyzing Product range, competitor’s share, competitor’s strengths and weaknesses, forecasting projected business and establishing targeted market share.
As a Sales Manager handling Hitachi and Candy Home Appliances.
• Responsibilities included working closely with Marketing support team preparing marketing strategies, scheduling marketing expenditures, analyzing variances and initiating corrective actions.
• Prepare sales forecasting, preparing Annual budget, Responsibility includes growth in each key retailers Carrefour, Lulu, Sharaf DG, Emax, Plug Ins, Jackys etc and IR’s (Independent Retailer Stores).
• Lead a team of 3 Managers, 15 Executives, 35 merchandisers & 5 Support staff. Monitoring & driving sales force & merchandisers to ensure target accomplishment.

Area Sales Manager at REDINGTON (INDIA) Ltd
  • India - Mumbai
  • October 2005 to June 2006

Area Sales Manager Oct 2005 to Jun 2006
REDINGTON (INDIA) Ltd, Mumbai, India
Major responsibilities:
 Responsible for Profit building of Telecom SBU for Mumbai branch (Distributing Motorola Mobile phones & Philips portable DVD across Mumbai in India).
 Planned and implemented sales strategies, distribution & dealer channels.
 Implemented innovative sales scheme, marketing strategies ensuring target achievements, payment collections from distributors.
 Reported to REDINGTON HO in Chennai and principal companies Motorola & Philips.
 Lead a team of 30 sales executives (In-direct reporting).

Manager at SHWETA COMPUTERS
  • India - Hyderabad
  • May 2003 to October 2005

Manger (Telecom Division) May 2003 to Oct 2005
SHWETA Computers, Hyderabad, India
Authorized Distributor for LG Electronics - GSM Phones and ASC (Authorized Service Centre) for LG CDMA Mobile phones.
Major responsibilities:
LG Electronics (Mobile Distribution)
 Distribution and sales of LG Mobile handset in Hyderabad & Secunderabad.
 Profitability for Telecom SBU
 Leading team of 10 Sales Executives (Direct reporting).
LG Electronics (CDMA Service Centre)
 Creating systems, work process & procedures including front-end support to customers, Technical process and closing of complaints and claim to LG Electronics.
 Enhancing customer satisfaction and handling critical customers.
 Supervising a team of 15 Sales Executives (Direct reporting).

Business Development Manager at IMTEC Computer PLC
  • Ethiopia
  • February 2001 to January 2003

Business Development Manager Feb 2001 to Jan 2003
IMTEC Computer PLC, Addis Ababa, Ethiopia JV Image General Trading LLC, Dubai.
Major responsibilities: Computer Assembly unit, Sales & Service.
 Core responsibility includes preparation of Technical and Financial Offer for Government & Non-Government International IT tenders. Managing logistics and execution of the awarded tenders.
 Managing Assembly unit & Sales under A-Open from ACER & DTK Computers (US Brand).
 Managing Financial Accounts, Inventory, Keeping records of Technical problems/ solution and coordinating with Dubai HQ.

Business Development Manager at IMTEC Computer PLC
  • Ethiopia
  • February 2001 to January 2003

Business Development Manager Feb 2001 to Jan 2003
IMTEC Computer PLC, Addis Ababa, Ethiopia JV Image General Trading LLC, Dubai.
Major responsibilities: Computer Assembly unit, Sales & Service.
 Core responsibility includes preparation of Technical and Financial Offer for Government & Non-Government International IT tenders. Managing logistics and execution of the awarded tenders.
 Managing Assembly unit & Sales under A-Open from ACER & DTK Computers (US Brand).
 Managing Financial Accounts, Inventory, Keeping records of Technical problems/ solution and coordinating with Dubai HQ.

Sales Executive at JODHPUR TRADING CORPORATION
  • India - Jaipur
  • June 1998 to December 2000

JODHPUR TRADING CORPORATION, JODHPUR, INDIA.
• Distributing EMS (Export Management System) Software & TATA EX Next Generation Accounting Software.
• Assembling of Personal Computers, Networking, Sales & Maintenance of computer hardware, accessories.
• Printing and consumables under CENTURY, TECHNOVA & FACIT Brand.

Education

Master's degree, Specialized in Marketing Management
  • at PGDBA from Symbiosis Institute, Pune
  • March 2005

Marketing Management

Higher diploma, Specialized in Foreign Trade & International Finance
  • at PGDFTIF from JN Vyas University, Rajasthan
  • March 1998

Foreign Trade and International Finance

Bachelor's degree, Commerce Economics and Accounting
  • at B.COM Graduation in commerce from JN Vyas University, Jodhpur
  • March 1997

Economics

Specialties & Skills

Marketing
Product Management
Dispensing
Sales and Marketing
Business Development
Product Development
Computers Programming and Logics

Languages

English
Expert
Hindi
Native Speaker

Training and Certifications

Appreciation Letter from Redington India Ltd for Creative Sales (Certificate)
Date Attended:
March 2006