Division Manager
ALMOE
Total years of experience :24 years, 9 Months
ALMOE is a leading Group in the Middle East with specialized divisions in AV and IT Distribution, Rentals, Integration and Online Sales. The Group is the Distributor of global brands such as Epson, Samsung, Promethean, Sony, Bose, Brother, Xerox, Extron, Crestron, Bosch, Draper etc.
Division Head for ALMOE Abu Dhabi and Western region operations which includes handling Sales, Marketing, Service and Logistics functions, driving the turnover and profitability
Notable Achievements:
• Drove the Business Transformation and Strategy of a hungry for growth transnational in a fast paced global brew-pot, growing sales by 35 % in two years
• Built up C level relationships and closed large contracts in Oil & Gas, Government, Education, Hospitality and BFSI
• Orchestrated the distribution and marketing strategy for principals achieving No.1 position in the market for Epson Projectors, Brother Printers, Promethean Interactive Whiteboards and HP POS systems
• Drove change initiatives such as implementation of CRM in Sales, Barcoding in Logistics and restructuring of Technical team leading to more efficient operations
• Built up a community of over 225 partners including large Contractors, System Integrators, VARs, IT Resellers, AV Dealers, Stationeries and Consultants etc.
BenQ Corporation, Taiwan is a leading Global company with strength in visual displays, network convergence technologies and mobile communications. The range of offerings of BenQ includes Projectors, Interactive Panels, Gaming Monitors, LED TVs, laptop PCs etc.
Business Head for the Projectors and Interactive Flat Panels Business of the organisation which included complete ownership of the Business lines in India including value and volume targets, market share and profitability
Notable Achievements:
• Achieved all time high market share of 21% for BenQ Projectors taking it from No.3 to No.1 in the market
• Directly handled and closed mega deals with Top 4 Education System Integrators in India
• Tied up with Reliance Retail to pioneer Home Projectors sales through Large Format Retail Stores for the first time
• Focussed on expansion of channel reach, taking strength of Channel from 150 to 200 over 6 months
• Worked in close association with the BenQ Global Technical Product Centre to launch India specific models
HCL Infosystems Ltd, is India´s premier hardware, services and ICT systems Integration Company offering a wide spectrum
of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail.
Business Head for the AV Products and Solutions Business of the organisation consisting of Multimedia Projectors, Digital Signage Solutions, LCD and Plasma Displays, Video walls, Interactive Whiteboards, Visual Presenters, Audio Visual System Integration and Virtual Reality Solutions, carrying a revenue target of US $ 30 Million
Notable Achievements:
• Established Audio Visual System Integration as a new business for HCL building up Project Consultancy and implementation competencies
• Established Consumer channels for sale of Toshiba and Hitachi Flat Panels in India by tying up with Retail Showrooms, Large Format Retail Stores, Digital Lifestyle Stores, Home Theatre Showrooms, Audio Visual specialist chains etc. Energised the trade channel through promotions and consumer schemes
• Drove large project implementations of Digital Signage in verticals like Banks, NOCs, Hotels, Airports and Education leading to a 50% growth in this segment YOY - won significant deals with Nokia Stores, McDonalds Restaurants, Lifestyle Retail and Axis Bank
• Introduced Hitachi and Smart Interactive Whiteboards in the Indian market - won landmark deal for 4000 Smartboards from Pearsons pitching Smart to No.1 in the market
• Achieved No. 1 vendor position for HCL in the Projectors market five years in a row, taking both Hitachi and InFocus brands to the top 5 in market share.
• Won VAR India Award for Best Projector Brand in India for InFocus Projectors three years in a row
• Successfully adopted unique micro segmentation strategies to ensure leadership in each segment such as Education, Consultants, Architects and AV System Integrators.
Onida is a Consumer Electronics Company marketing a wide product portfolio including Flat Panel TVs, Air Conditioners, Washing Machines, Microwave Ovens, Mobile phones, Projectors etc.
Recruited to spearhead the organisation’s expansion into Flat Panels, Projectors and Home Theatres, set up business operations and processes, define GTM strategy and build up sales channels countrywide
Notable Achievements:
• Administered the company’s expansion into the B2B segment, recruiting a National Sales Team from scratch, Mentoring & Training them
• Established new alliances for the company for the distribution of ASK Projectors and JVC Plasma TVs.
• Opened up new segments such as Organised Retail, Home, e Cinema & Government
• Achieved a 200% jump in sales over a short span of 6 months.
Responsible for Strategic Planning to maximise revenues, profitability and market share, optimise Pricing and model mix, Channel Development, competitive analysis and increase customer engagement. Handling Strategic Planning, Market Research, Business Analytics, Marketing Communications, Brand Management, Advertising, ATL and BTL Promotions, Media Planning, Channel Marketing, Public Relations.
Notable Attainments:
• Tied up with and introduced InFocus and Toshiba Projectors in the Indian market
• Achieved Number 1 market share for InFocus Projectors through a series of firsts in the market
• Won ‘Best Marketing’ Award across Asia-Pacific and Australia from InFocus
Graduated with Honours in Electrical Engineering