Ashitosh Naik

• Lead end-to-end expansion of the Kitchen category within Target US Marketplace, driving strategic brand acquisition to enhance customer experience and business performance.
• Conducted in-depth market, competitive, and pricing analysis (online & offline) to identify white-space opportunities and define data-driven brand acquisition roadmaps.
• Led strategic outreach to key brands, delivering partner pitches and driving negotiations on optimal assortment, expansion plans and long-term commercial alignment for Strategic and Preferred partners.
• Delivered $84.12M expected GMV vs. $53.50M goal (158% achievement) in 2025 through acquisition of 40 high-impact brands.
• Architected a scalable partner vetting framework, reducing onboarding time from 45 to 30 days and improving compliance rigor.
• Partnered with cross-functional teams and senior leadership to develop and implement a Marketplace Cost of Doing Business (CODB) tool, pipeline prioritization, commercial terms, referral structures, and contract requirements.
• Identified and onboarded agency partners to drive brand referrals, defining performance metrics and ensuring commercial alignment with budget objectives.

• Managed Grocery, Fresh, Pet, and Baby Hardlines categories for Amazon Private Brands, leading end-to-end vendor development, strategic sourcing, and annual JBP initiatives to drive cost savings and margin expansion.
• Led demand forecasting and supply planning to optimize capacity utilization, improve in-stock performance, and minimize supply chain disruptions.
• Conducted market and commodity analysis to identify selection gaps and pricing opportunities, while implementing structured vendor SOPs and performance scorecards to enhance compliance and supplier performance.

• Improved in-stock availability to 95% by developing demand forecasting models and implementing data-driven inventory and replenishment strategies aligned with sales trends.

• Onboarded leading sports brands, negotiated commercial contracts, and managed vendor performance to drive assortment expansion and continuous sales improvement.

• Led sales and distributor strategy, achieving revenue targets and expanding market share.
• Managed 20+ distributors and sales teams to drive performance and consistent target achievement.