ashraf Abd Allah

Responsible for managing all aspects of Philip Morris International Duty Free business in Egypt & Libya Duty Free in order to maximize business results through the development and implementation of strategic plans.

Sales Operation Manager All categories except frozen range
- Responsible for the growing the market share by setting the sales targets together with the marketing department and planning for targets achieving.
- Reorganizing the sales structure to improve the sales performance.

-Responsible for the growth and finding new opportunities for existing customers in distribution.
-Analyze Tetra Pak distribution situation in the market and explore new opportunities to grow distribution.
-Work closely on the distribution growth plans of the existing customers.
-Cooperate with the sales department (Customer key account managers) on achieving their distribution targets.
-Cooperate with the sales department on putting the distribution targets.
-Cooperate with East-med team to achieve the cluster distribution targets.
Achievements:
-Growing total Tetra Pak JNSD distribution by 7%.
-Assisting some clients in restructuring their sales force.
-Assisting some customers in sales team training & sales force restructuring.
-Carrying out projects allover Egypt "by area & channel" to increase distribution & penetrating new customers.
-Responsible for "packages performance" projects in Egypt.
-Responsible for monitoring Tetra Pak total portfolio in Egypt.

Managed the key Accounts (Chains, Discounters & Supermarkets) nationwide through the key accounts supervisors.
Job responsibilities included:
• Setting & executing Channels Business Plan
• Planning and executing all promotional activities
• Promoting the company image
• Renewing old/ or making new contracts.
• Suggest/Advise relative channels activities.
• Working closely with the regional team "Henkel Middle East & North Africa Key Accounts Team" on the development of Henkel market share.
• Cooperated with the Finance departments in improving the company profitability within the Key accounts department.
• Working closely with the operations team in order to achieve our sales targets.
During this period the KA team managed to achieve the highest sales growth among all other sales teams "+35%"

Responsible for Indirect retail business in Giza & Cairo.

Luxor Branch Manager
Responsible for the company sales in Southern Upper Egypt district "Aswan, Luxor, Quena, Naag Hammadi & Hurgada".
During this period the team managed to achieve:
•Best unit in sales growth +46%
•Change Aswan distributor and achieving the area target at the same period.

Supervised Henkel’s distributor in El- Fayoum governorate in terms of
sales (in/ out), distribution and collection.

Sales Supervisor
- Held the responsibility for sales, distribution & merchandising in Giza governorate.
- Worked on supervising and training 6 sales reps.

Key Account Manager
Duties include being responsible for sales Marketing activities, Collection & Merchandising for the client, reporting directly to Cairo District Manager.

Semi-wholesale section Manager (van operation)
Duties include being responsible for sales, Distribution & Merchandising of the semi-wholesale clients in East Cairo.

Retail section Manager (van operation)
Duties includes being responsible for the covering of around 300clients in terms of sales, distribution & Merchandising in Maadi, Nasr city & downtown areas.

Freelance Tour Guide Duties included Conducting English Speaking groups all over Egypt, explaining historical and archeological background.