Ashraf Abuhindia

 Mado Restaurant & Café is the Turkish inspiration of 5th Generation
Representatives of world-renowned Mado Ice Cream Taste Throughout
History
 An international chain of fast-casual Turkish favorite restaurants specializing in Ice-cream, Mixed Dessert made from farm-fresh Goat’s Milk, is a unique brand in Turkey and world with its wide range of products
A REAL TASTE FEAST

Franchise Brands
Baja Fresh Mexican Grill: an international chain of fast casual Mex-Tex restaurants specializing in freshly prepared food made from farm fresh ingredients
Fatburger & Buffalo’s Express: FAT Brands owns Fatburger - an American international fast casual dining chain specializing in cooked-to-order burgers and sandwiches made from the freshest ingredients and Buffalo’s Express which offers customers world-famous chicken wings in a clean, quick and friendly casual atmosphere.

Highlights
Successfully increased sales by 15% to 20% and reduced the overall operational expenses of the business by 5% in contributing to improved bottom line profits.
Led the opening of the new outlet of Baja Fresh Mexican Grill in Yas Mall, Abu Dhabi UAE.
Launched home delivery concept for both brands across the UAE with a fleet of 25 bikes contributing to 20% incremental sales growth in several outlets with overall sales growth of 20% - 26%

Responsibilities
Develop, implement and update operational strategies and plans for the restaurants to deliver business objectives of sales, revenue, profitability and growth.
Lead the team of store managers, establish and communicate daily, weekly and monthly sales targets and support delivery of results.
Coordinate with store managers and monitor smooth day-to-day operations ensuring resolution of all operational issues.
Ensure implementation of and compliance with all processes, policies and procedures related to both front-of-the-house and back-of-the-house operations.
Ensure efficient staff management and employee engagement through scheduled staff meetings and company-wide contests to motivate personnel.
Supervise all aspects of customer service across outlets, providing training and support to associates to guarantee consistent customer satisfaction.
Track markets to map consumer preferences, industry trends and competition activities to refresh the brand menus and offerings.
Oversee implementation and maintenance of merchandizing standards of franchise owners as well as the company.
Coordinate new site openings including establishment of processes, mobilization of resources and training of staff ensuring on time launches and smooth operations from day one.
Manage the company’s base of suppliers and contractors ensuring cost effective quality and on time availability of products, supplies and services.
Liaise and communicate with local government and municipal authorities ensuring consistent compliance with applicable rules and regulations.

Franchise Brands
Fatburger: an American international fast casual dining chain specializing in cooked-to-order burgers and sandwiches made from the freshest ingredients and traditional cooking methods, best known for its fresh lean-beef build your own sandwich experience. Fatburger bringing habit burger Grill to UAE.

Highlights
Enabled Fatburger in earning recognition by being voted #1 Region’s Favorite Restaurant in 2013 and 2015a& 2016 In Abu Dhabi.
Enabled Fatburger in earning recognition by being voted # 1 Milkshakes Favorite in 2015 and 2016.
Contributed to the expansion in the MENA region by planning grand opening of restaurants in Jordan and Lebanon in 2015-2016
Launched home delivery concept for both brands across the UAE with a fleet of 25 bikes contributing to 20% incremental sales growth in several outlets with overall sales growth of 10% - 15%.
Stand-out contribution in executing various business event, public celebration, musical concerts etc.

Responsibilities
Managed overall operations of the company’s restaurants in the UAE and Lebanon ensuring achievement of corporate goals and objectives.
Monitored operations of restaurants ensuring execution of all back-of-the-house and front-of-the-house functions meeting highest standards of performance.
Supervised and ensured compliance with all company processes, policies and procedures as well as local statutory and regulatory requirements.
Championed a performance driven culture with a robust training program and career development plan to attract and retain industry best talent.
Facilitated store managers in building a work environment based on openness and trust ensuring high levels of employee engagement, motivation, performance and productivity.
Coordinated with HR on all matters related to recruitment, staffing, performance appraisals, rewards and recognition, discipline and resolution of grievances.
Developed and implemented business development plans to achieve sales, revenue and profitability targets for various brands/concepts.
Managed the company’s base of suppliers and contractors, maintaining productive relations and ensuring cost-effective reliable availability of products and services.
Established annual KPIs for each restaurant manager and monitored performance to achieve predefined results.

Managed overall operations ensuring achievement of performance standards and results of Abu Ali Lebanese Cuisine and Catering Services, Dubai UAE; Fish Market Restaurant, Sharjah UAE and Pizza Master restaurant, Egypt
Supervised all aspects of facility operations including budgets, inventories and staff development to optimize efficiency and productivity.
Dealt with new site openings including setting up of all facilities, mobilization of resources and staff training enabling on time launches and smooth operations from day one.
Planned and organized a variety of business and fun events including public celebrations, musical concerts and laborer camps.

Managed day-to-day operations of Kudu restaurants - a KSA based fast food chain - in the UAE comprising of 6 outlets.
Established the franchise in the UAE starting with 1 outlet and successfully launched 5 new restaurants within 2 years
Collaborated with the franchise owner in planning and implementing innovative ideas and strategies to improve performance.

Develop Champions Trainer, KFC International, Bur Dubai, Dubai UAE, 2003 -2006
Restaurant General Manager, KFC International, Abu Dhabi, UAE, 1995 - 2003
Restaurant Manager -Wendy’s, Mawarid Food Company, KSA, 1993 -1995