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Ahmed Azab, General Manager

Ahmed Azab

General Manager·WIKA Near East Ltd.

Egypt

Master's degree, Strategic Management/ Marketing Management

Work experience

Total years of experience: 8 years, 10 months

General Manager

January 2009 - June 2012

WIKA Near East Ltd.

Cairo, Egypt

January 2009 - June 2012

• Managing a staff of 20 people including Sales, Finance, Controlling, Logistics, Services and Adminsitration.
• Managing the company profit and loss of the portfolio of products within the Product Line
• Developing and executing a strategic direction for the Product Line which is aligned to the overall business strategic direction and support the corporate growth ambition.
• Tactically manage the development of the product line business to profit plan and forecast.
• Responsible for fundamental site, budget and personnel matters for the comapny and for coordination, controlling and realization of high level site issues in the field of HR, Finance, marketing, sales...etc.
• Ensure an innovation pipeline is maintained and nurtured
• Define and deploy strategic pricing policies for all products, based on an understanding of WIKA value pricing methods and given pricing policies.
• Tactically measure and manage the monthly performance of the business according to plan and forecast
• Manage price realization objectives and targets.
• Write specifications & business plans for new market development .
• Develop and promote product line value propositions required to meet product line growth objectives.
• Define and lead product and company promotion activities
• Support creation of and implement country sales model and country matrix together with the country sales management
• Stay current with emerging technology and competitive trends
• Create marketing mix working together with Strategic Marketing
• Communicate and present results to board members and shareholders.
• Responsible for project managing new product development through Pro-Launch
• Develop competitive product analyses (tear downs, benchmarking, competitors’ product comparison for sales).
• Training and interpersonal communication skills planning and roll-out within the subsidiary.
• Budgetting and Planning of the company roadmap within 5 years with continuous roll-out monitoring.

Company industry:
Sales Outsourcing
Job role:
Management

Representative Office Manager

September 2005 - December 2008

WIKA Alexander Wiegand S.E. & Co. K.G.

Cairo, Egypt

September 2005 - December 2008

 Conceptualize and communicate on how WIKA-Group products and services impact opportunities and sales coverage within the industry and the Near East Market including: Egypt, Jordan, Syria, Iraq, Libya, Sudan and Lebanon.
 Actively contribute to account strategy definition and review.
 Perform needs assessments and solution discovery sessions.
 Review customer operations for business process improvement opportunities.
 Define which WIKA-Group products (and partner offerings, if applicable) are best to address prospect business requirements.
 Understand product functionality / capability gaps, and then defines ways to address gaps using product enhancements, partners, etc.
 Design and deliver product demonstrations based on the requirements and the competitive sales situation.
 Define product and technical responses for customer requests.
 Request and coordinate resources needed to support the sales engagement.
 Participate at tradeshows, conferences and other events as needed by Product Marketing and Sales Management.
 Demonstrate a thorough understanding of all WIKA-group products, features, functions, and benefits.
 Provide education and training to peers, sales and presales staff and others in WIKA organization.
 Become affiliated with industry groups, user groups, etc.
 Follow-up with customers on pending quotations and orders.
 Co-ordinate with the accounting department that the order had been delivered, payment is received and the customer is satisfied.
 Building and manage reliable sales and financial staff to handle the business of the HQ in the Near East Area.

Company industry:
Industrial Production
Job role:
Management

Sales Engineer

December 2004 - August 2005

WIKA Alexander Wiegand S.E.

Cairo, Egypt

December 2004 - August 2005

 Advise the Mother Company with the suitable technical and commercial scenarios for the tenders prior to and during the bidding phase
 Conduct technical consultations to customers and if needed Coordinate between customers and Mother Company to obtain requested technical clarifications to meet the requested due dates.
 Develop framework agreements between the Mother Company and Egyptian General Petroleum Corporation owned companies
 Assist in contract detailing, negotiation, and finalization in addition to setting the responsibilities matrices and overall contract management
 Promote the company products, products features, benefits, and advantages to achieve marketing targets.
 Conduct customer visits and after-sale services.
 Promote company services to international market to obtain wider market coverage and agreements.
 Maintain close connection with Egyptian industry leaders to achieve business planning and market development targets.
 Develop business links and networking

Company industry:
Industrial Production
Job role:
Sales

Technical Consultant to the food processing council

June 2004 - December 2004

Horticultural Export Improvement Association (HEIA)

Egypt

June 2004 - December 2004

Thermal Processing consultations for the food industry.
Environmental Affairs workshops, Environmental measurements for the food industry.
Wastewater Treatment Program implementation
HACCP Workshops and implementation.
ISO 9000, 14001, OHSAS Workshops and Implementations.
Hygiene and Pest Control Consultations

Company industry:
Business Consultancy Services
Job role:
Research and Development

A member of the consultancy teamwork of the Center

October 2003 - December 2004

Center for Environmental Research and Studies (CERS)-Cairo University.

Egypt

October 2003 - December 2004

•Water Quality Assesment programs.
•Preparing the Environmental Record for la poire factory, Domiaty and Tesapas.
•Environmental measurements for la poire factory, fine factory for paper industries, Petro-jet Company, Food processing facilities.
•Preparing the Environmental Profile for Helwan District ( Issues of Industries and Waste management).
•Training sessions on Data Collection and ISO 9001, 14001
•Environmental Impact Assessment for Fertilizer Company.

Company industry:
Business Consultancy Services
Job role:
Engineering

Teaching Assistant

September 2003 - December 2004

Faculty of Engineering- Cairo University

Egypt

September 2003 - December 2004

Member of the teaching staff at the faculty of Engineering Cairo University- Chemical Eng. Dept( Teaching Assistant)
Subjects:
• Mechanical Unit Operations
• Reactor Engineering
• Practical Chemistry for Preparatory year
• Inorganic and Organic technologies Laboratory

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

A technical Consultant to ALEB

May 2004 - October 2004

ALEB ( USAID Project) in food processing ( Thermal processing of food ).

Egypt

May 2004 - October 2004

• Purchasing the test equipments for Thermal processing parameters measurement and developing the software required for analysis.
• Thermal distribution tests for food processing plants.
• Thermal penetration tests for food processing plants.
• Conducting workshops in HACCP and Environmental systems.

Company industry:
Business Consultancy Services
Job role:
Research and Development

Education

German University In Cairo (GUC)

December 2012

December 2012

Master's degree, Strategic Management/ Marketing Management

Egypt

GPA (point): 4 out of 5

GPA (point): 4 out of 5

Masters degree in Business Administration with 2 majors of Strategic Management and Marketing Management. 21 courses had been finished and currently enrolled to finish the thesis which is planned to be finalzied by end of 2012.

Chemical Engineering Dept.

May 2007

May 2007

Master's degree, Chemical Engineering/Process Control

Egypt

GPA (point): 4 out of 5

GPA (point): 4 out of 5

Process Control and Online Temperature Monitoring in the Chemical and food industry.

USAID Project in Egypt (ALEB)

June 2004

June 2004

Diploma, Thermal Processing Technologies

Egypt

On Jop training on the heat distribution and penetration for food processing facilities.

Chemical Engineering Dept.

July 2003

July 2003

Bachelor's degree, Chemical Engineering

Egypt

• B.Sc. Chemical Engineering 2003 , Grade: Excellent with honor degree (GPA=3.6)

Chemical Engineering Dept.

July 2003

July 2003

Diploma, Graduation Project

Egypt

Graduation project: " The use of Tannery Wastewater in the clay bricks manufacture towards a better environment" Grade: Excellent

Chemical Engineering Dept.- University of Clausthal

September 2002

September 2002

Diploma, Water Treatment

Germany

Tasks achieved: •Laboratory Experiments concerning wastewater treatment. •Performing Photochemical treatment of wastewater. •Construction of aerated activated sludge tank for biological treatment of the wastewater and studying the different paraemeters affecting the performance. •Field visits to existing domestic wastewater treatment units in Germany.

Paints factory (pachin)

August 2001

August 2001

Diploma, Paints Technology and Water Treatment

Egypt

•The study of the capability of the use of the effluent of the waste water treatment unit in irrigation. •Check for the design parameters of the wastewater treatment unit. •Laboratory characterization of the wastewater from different streams in the treatment unit (physical, biological and chemical).

Modern Egypt

June 1998

June 1998

High school or equivalent,

Egypt

Secondary general certificate by 99%.

Skills

Microsoft Dynamics Axapta ERP
Expert
Microsoft Dynamics Axapta ERP
Expert
Business Development
Expert
Business Development
Expert
MS Word
Expert
MS Word
Expert
MS Excel
Expert
MS Excel
Expert
MS PowerPoint
Expert
MS PowerPoint
Expert
Technical Visio ( 2D Chemical Engineering Drawings
Expert
Technical Visio ( 2D Chemical Engineering Drawings
Expert
Microsoft Dynamics Axapta ERP
Expert
Microsoft Dynamics Axapta ERP
Expert
Business Development
Expert
Business Development
Expert

Languages

Arabic
Expert
English
Expert
French
Beginner
German
Intermediate

Memberships

Engineers Association

Belonging

August 2003

Training and Certifications

Certifications
Advanced Course
WIKA Alexander Wiegand S.E.- Germany
Jul 2005 - Jul 2005
Training Certificate
Clausthal Zellerfeld Technical University- Germany
Jul 2001 - Sep 2001
Advanced training course
DH-Budenberg- France
Jan 2012 - Jan 2012
Advanced and Development Training
Microsoft Egypt- BayaNet
Feb 2012 - Feb 2012
Advanced training course
KSR Kuebler Level- Germany
Oct 2007 - Oct 2007