General Manager - Marketing
Wallan Trading Company
Total years of experience :16 years, 11 Months
- My main goal is to increase brand awareness and market share by outlining the objective marketing department.
- Contributes to marketing strategy by analyzing economic indicators, identifying customer needs, and monitoring competition.
- Obtains market share by developing marketing plans and programs for each product and directing promotional support.
- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Maintains research database by identifying and assembling marketing information.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Develop and ensure a consistent marketing strategy and planning based on customer needs.
• Conducts SWOT analysis of all current marketing activities at the dealership.
• Conducts strategy reviews and amend objectives and approaches as required.
• Establishes and implements a marketing strategy for importers.
• Coordinates importer customer communications.
• Coordinates marketing activities and events.
• Coordinates potential marketing opportunities across importer's departments.
• Ensures marketing communications are in line with BMW/MINI & Rolls Royce CI.
• Coordinated with BMW, MINI & Rolls Royce on brand and product events.
• Responsible for all marketing decisions regarding the marketing employees.
• Conduct regular meetings to discuss target agreements and achievements of objectives.
• Conduct an annual appraisal process with the marketing employees.
• Improve the importer's customer experience and ensure customer feedback is accurately captured.
• Attending all BMW/MINI & Rolls Royce training courses.
• Takes responsibility and conducts the sales funnel management.
• Plans, steers, and conducts overall marketing budgets.
• Manage overall digital marketing, BTL, ATL, social media, event management for all brands.
• Managing and handling aftersales marketing activities for "MOPAR" department.
• Preparing and implementing all digital and print marketing campaigns.
• Managing all SM channels including FB, IG, Twitter, LinkedIn, and YouTube.
• Prepare, write, and publish all press releases.
• Developing the marketing strategy for the company in-line with company objectives.
• Coordinating marketing campaigns with the sales department.
• Planning and implementing promotional campaigns.
• Preparing and controlling the marketing budget in a systematic and professional way.
• Creation and publication of all marketing material in line with marketing plans.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Manage and lead creating the new website from A-Z
• Monitor SEO and web traffic metrics
• Generate, edit, publish, and share engaging content daily (e.g., text, photos, videos)
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design, profile pictures and blog layout
• Suggest new features to develop brand awareness, like promotions and competitions
• Stay up to date with the latest technologies in social media, design tools and applications.
• Collaborate with other teams, marketing, sales & customer service to ensure brand consistency
• • Maintain and develop corporate image and reputation and protect and develop the company's brands via suitable PR activities and intellectual property management.
• Handling all digital marketing activities (Website, social media, YouTube, Google)
• Plan and manage internal communications and awareness of corporate direction, mission, and activities
• Maintain administration and relevant reporting and planning systems.
• Plan and manage sales and marketing resources according to agreed budgets.
• Select and manage external agencies.
• Plan and implement marketing strategy, including advertising and PR.
• Responsible for the marketing of products and services to the right market whether B2B or B2C.
• Demonstrate technical marketing skills and company product knowledge.
• Develop an annual marketing plan in conjunction with the sales department. By planning for the whole year’s activities to meet agreed company objectives.
• Preparing a professional report to internal team also to outside principals
• Budget management. To deliver all marketing activity within the agreed budget.
• Direct marketing staff where budgets are devolved.
• Manage all aspects of print production, receipt, and distribution.
• Achieve frequent, timely and positive media coverage across all available media.
• Managing the entire product line life cycle from strategic planning.
• Conduct market research to identify market requirements.
• Prepare analyses for potential strategic partner relationships for product lines.
• Involve in preparing Media Plans for advertisements in various media channels.
• In coordination with all leading Newspaper Agencies regarding newspaper ads.
• In coordination with the printing press concerning all kinds of printing work.
• Coordinating with external marketing companies in designing exhibition booths.
• Provide support and follow-up with all kinds of deals with External business partners (marketing agencies, newspaper agencies, special marketing companies etc.).
• Work as a public relation executive.
• Carried out a complete task of branding 170 Vehicles in total for the entire company in a very short span of time (40 days). Finalized the designs and installed stickers.
Why did I choose to study marketing? Products don’t, contrary to popular belief, sell themselves. Generally, the “build it and they will come” philosophy doesn’t work. Good marketing educates customers so that they can find the products they want, make better choices about those products, and extract the most value from them. In this way, marketing helps facilitate exchanges between buyers and sellers for the mutual benefit of both parties. Likewise, good social marketing provides people with information and helps them make healthier decisions for themselves and for others. Of course, all business students should understand all functional areas of the firm, including marketing. There is more to marketing, however, than simply understanding its role in the business. Marketing has a tremendous impact on society. Marketing is the interface between producers and consumers. In other words, it is the one function in the organization in which the entire business comes together. Being responsible for both making money for your company and delivering satisfaction to your customers makes marketing a great career.
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