DIGITAL MARKETING & MULTIMEDIA DESIGNER
Standard Marconi DMCC
Total years of experience :13 years, 7 Months
• Plan, design and implement all marketing collaterals including graphics, video, motion graphics, email newsletters, landing pages, social media posts, etc.
• Design (UI & UX), Development, maintenance and enhancement of group company websites
Craft, execute, analyze and optimize the overall digital marketing strategy including PPC, display ads, retargeting, email and SEO
• Manage day-to-day activity and execution of digital marketing campaigns with the primary focus of driving online awareness and sales
• Manage day-to-day activity and execution of SEO tactics implemented on the website and content creation to drive the growth of organic search
• Analytics of all company websites using tools like Google Analytics and use of SEO/SEM to be on the first page of search engines like Google, Bing, etc.
• Design, plan, program and develop static and dynamic Websites
• Design and create digital arts, graphics manipulation and enhancement, audiovisual presentation and video editing with animation and effects, and multimedia presentation
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Design digital media campaigns aligned with University business goals
• Liaise with Marketing, Sales, and Product development teams to ensure brand consistency and target
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Monitor all digital channels, evaluating growth and channel efficiencies with the completion of a monthly report for review by Senior Management
Managing, producing and designing projects from brief to fulfillment
Designing and developing websites, presenting finalized ideas and concepts to clients, colleagues and senior managers, working with a range of media, including photography, videography to create final artwork, producing graphic content for site re-skins, page layouts, email designs, and site banners, etc.
Social media campaign conceptualization and implementation
Work with the management team and compliance officer to make sure all ads are current, updated, and compliant with laws
Coordinate among support and business units to ensure that all brands bring the correct artwork and customer information with the highest quality finish of printing.
Producing creative output and ensuring compliance with brand guidelines and company standards
Prepare all graphic design activities that may serve as creative leader in marketing mix to the internal and external customer
Designing, supporting and assisting sign makers for in-store communication
Ensuring cost-efficient methods of developing and implementing
Preparing other artwork, designs and layouts according to advertising briefs.
Conducting photography sessions for major promotions, campaigns and events
Prepare in designing or modifying logos if requested by the support/ business units.
Prepare company’s presentations and provide technical & graphical assistance to the Support/ Business Units in all jobs related to the company’s promotional events.
Maintain and keep organized the company’s Artwork Library (films, CD’s etc.).
Prepare product instruction manuals, service manuals, catalogs, product photos, product specification sheets etc. whenever requested by the respective department under concerned approval.
Manage creative project scope to meet customers deadlines and expectations
Responsible in coordinating the design, development and implementation of web pages, web-based applications and e-commerce activities.
Act as internal web administrator that supervise the maintenance of edits, updates and announcements.
Manage the company intranet, including design and content components and is conducive to a user friendly experience
Manage and administer potential online marketing tactical campaigns
Perform other related functions that may be assigned from time to time.
Prepare and negotiate advertising and sales contracts.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Plan advertising campaigns.
Monitor and analyze sales promotion result to determine cost effectiveness of promotion campaigns.
Contact organizations to explain services and facilities offered.
Direct and coordinate product research and development.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Bachelor of Computer Science Degree
