Ashraf Elsaab, Corporate Digital Manager

Ashraf Elsaab

Corporate Digital Manager

Concorde-Corodex Group

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Diplôme, PMP
Expérience
20 years, 0 Mois

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Expériences professionnelles

Total des années d'expérience :20 years, 0 Mois

Corporate Digital Manager à Concorde-Corodex Group
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis février 2014

 Works with Marketing and Operations to maintain a customer-focused attitude in all Company's digital touch points.
 Planning and delivering technology strategies across the group of companies and update the digital strategy.
 Plan, manage and deliver tailored IT related elements during project initiation to ensure IT infrastructure aligned to the
digital strategy.
 Overseeing Customer data quality and ensure the databases segmented effectively for marketing activities.
 Lead on the procurement contracts for services from vendors and assist with the recruitment of digital and technology
team.
 Ensure Return on Investment through agreed KPIs and performance metrics evolved by digital and technology strategy.
 Lead on the design of an architecture that supports business strategy, taking into consideration business processes,
technology, information and solutions.
 Advise on innovative approaches across multiple platforms; stay current with emerging technologies and abreast of digital
initiatives and activities.
 Oversee the development, implementation and review of digital and technology related policies and procedures.
 Collaborate with colleagues to ensure that all systems and IT services meet business needs.
 Lead the digital and technology department, support senior management and directly manage the team’s performance.
 Manage the budget for digital and technology department.

Digital Projects Manager à AL KHAZNA INSURANCE CO. P.S.C
  • Émirats Arabes Unis - Dubaï
  • avril 2010 à janvier 2014

• Development scoping: work with E-Commerce Manager to investigate and document all development requirements, ensure all documentation updated with developers and monitor development.
• Implement the digital project plans within pre-set budgets and timelines; performing the tests, communicating the release updates to all stakeholders, to ensure smooth functioning of business.
• Monitoring project management tool, assigning and collating responses to queries
• Ensure that all digital projects produce the best user experience online
• Consider impact of all digital projects on the performance of the website and liaise with IT support to determine recommended solution.
• Maintain brand guidelines across all digital platforms.
• Assist with the roll out the digital marketing plan and update customers.
• Organize and facilitate project planning meeting.
• Identify and resolve development and project roadblocks in coordination with the IT Support and Marketing teams.
• Keeping all stakeholders informed of the project status, and ensuring clarity in communication of action points and deliverables.

Software Technical Lead à Government of Sharjah (Sharjah Commerce & Tourism)
  • Émirats Arabes Unis - Sharjah
  • septembre 2007 à janvier 2010

• Own the Responsibility of the overall sprint or iteration outcome.
• Use project’s best practices and coding standards.
• Prepare and help team to prepare the design.
• Coding and unit testing including JUnits.
• Conduct peer review and provide feedback.
• Remove the technical impediments.
• Update regular status; discuss the cases on the immediate basis with the project manager to help the manager in the attrition management.
• Update sprint tracker with accurate information to identify the risk and issues proactively at the sprint level.
• Conduct project risk identification and mitigation action planning with the PM at the project level.
• Process check master - to make sure that his team is following all the listed procedures.
• Constantly looking for ways to increase the team’s velocity/productivity by eliminates the waste.

Senior SoftwareDeveloper à MEGA WEB SOLUTIONS
  • Émirats Arabes Unis - Dubaï
  • février 2004 à juillet 2007

• Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle.
• Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions.
• Documents and demonstrates solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code.
• Prepares and installs solutions by determining and designing system specifications, standards, and programming.
• Improves operations by conducting systems analysis; recommending changes in policies and procedures.
• Updates job knowledge by studying state-of-the-art development tools, programming techniques, and computing equipment; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Éducation

Diplôme, PMP
  • à PMI
  • janvier 2012
Diplôme, Business Administration
  • à New Century - Dubai, UAE
  • février 2011

Business Administration Diploma.

Diplôme, Sun certified Java programmer
  • à Oracle & SunMicro systems
  • avril 2003
Baccalauréat, Education
  • à faculty of education
  • septembre 2001

Specialties & Skills

IT Transformation
Software Development Management
Agile Project Management
Digital Marketing
Strategic Planning
Responsive Design (CSS3 – HTML5 – JQuery – Core JavaScript - XML).
Search Engine Optimization (SEO).
Mobile Application (Mobile JQuery UI – HTML5 –CSS3- JavaScript - Phone Gape).
Server Side (ASP.net in C# &SQL Server - PHP5 (OOP) & MYSQL – Apache – IIS – Visual Studio).
Web Metrics and web analysis (Server Log files – Google Analytics– Page tagging).
IDE (NetBeanes – Dreamweaver- Eclipse).
Hosting Administration (Linux& windows).
Web Graphics (Adobe Photoshop – Adobe Illustrator).
Social Media APIs.
Web Services (SOAP – WSDL - UDDI).
Digital Marketing (Google Adds – Banners – Newsletter Email marketing).
CRM & Call Center Integration
ERP (MS Dynamics 2012)
CRM - (MS Dynamic), Sage , Sugar CRM

Langues

Arabe
Langue Maternelle
Anglais
Expert

Loisirs

  • Tennis Table
  • Chess