Ashraf Omar

• Lead brand and portfolio strategy for sanitary ware category across showrooms,
wholesale, and export channels.
• Lead product portfolio development aligned with market demand and project
requirements.
• Develop and launch new products based on market trends, competitor
benchmarking, and customer needs.
• Define pricing strategies and value propositions to enhance competitiveness in the
Saudi market.
• Coordinate with internal teams (design, factory, logistics, finance) to ensure
smooth order execution.
• Align R&D, manufacturing, marketing, and sales to ensure consistent brand
execution.
• Support project and sales teams with technical solutions aligned with customer
requirements.
• project sales team in preparing technical and commercial proposals (quotations &
submittals).
• Provide technical support for consultants, contractors, and project stakeholders.
• Work with SAP system for order processing, pricing validation. Achievements:
• Increased category sales by 12%
• Improved gross margin by 23%
• Launched 13 new SKUs Reduced slow-moving inventory by 35% New sales channel lunched (ORYX- SW)

• Perform product demos to customers.
• Responsible for both product planning and marketing.
• Managing the product throughout the product lifecycle.
• Developing product pricing and positioning strategies.
• Gathering and prioritizing product and customer requirements, defining the product
vision.
• Working with sales, marketing, and support to ensure revenue and customer
satisfaction goals are met.
• Ensuring that the product and marketing efforts support the companys overall
strategy and goals.

• Prepare and submit technical and commercial proposals (Proposals & Quotations)
for projects
• Achieve sales targets and effectively manage the project sales pipeline
• Coordinate with internal departments (design, logistics, finance) to ensure smooth
execution
• Conduct site visits and follow up with clients and project stakeholders
• Prepare periodic reports on sales performance and project progress
• Ensure compliance with company policies, quality standards, and procedures
• Achieve monthly sales targets
• Negotiate with clients and effectively close deals
• Ensure product availability before committing to sales
• Follow up on invoices and purchase orders
• Delivered customer-centric product presentations focused on value proposition
and solution selling
• Provided technical consultation for bathroom solutions across residential and
project clients
• Collected customer insights to support product and brand positioning decisions
• Improved customer satisfaction through effective issue handling and service
excellence

• Led showroom operations with focus on brand presentation and customer
experience
• Achieved 50% sales growth through improved product alignment and market
understanding
• Managed sales processes, customer relations, and operational efficiency

• Assisted in executing high-impact advertising campaigns, enhancing brand visibility
and client engagement.
• Coordinated between teams to ensure smooth communication and workflow
Supported revenue growth by contributing to client acquisition and retention
activities.
• Delivered marketing insights through research and reporting to improve campaign
performance.