Ashraf Melegi, Pre-Sales Manager

Ashraf Melegi

Pre-Sales Manager

Datum International Data Systems

Location
Egypt
Education
Bachelor's degree, Business management
Experience
25 years, 11 Months

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Work Experience

Total years of experience :25 years, 11 Months

Pre-Sales Manager at Datum International Data Systems
  • Egypt - Cairo
  • My current job since June 2007

Datum is a proud member of MM Sons Group. Datum focuses on the areas of the Enterprise Mobility & Barcode Printing Services also known as Automatic Identification and Data Capture (AIDC).

Datum is an Official Partner of the largest players in our field:
Zebra Technologies (Premier Partner) - Motorola (Formerly Symbol) - Psion Teklogix -
CipherLab - Evolis - Lucky Technology.

Datum has implemented many of the most successful data collection projects with many of the largest local and foreign establishments working in Egypt. Datum has also some very successful implementations in Kuwait, and Saudi Arabia.
Areas of focus cover Asset Tracking, Automation of Sales & Distribution (Van Sales Automation), Warehouse management systems, Meter Reading, Customer loyalty, Production line automation, E-trace solutions, Time & Attendance plus Card Printing.

Datum serves the biggest players in many vertical markets, and this includes but not limited to:
Vodafone, Mobinil, Ghabbour Auto (Hyundai), Americana Group, Farm Frites, National Societe Generale Bank (NSGB), Piraeus Bank, Aujan coca-cola beverages company, Atlantic industries coca cola Egypt, Alexandria water company (AWCO), British Petroleum (BP Egypt), ExxonMobil, General Motors, Hisense, Miraco Carrier, Procter and Gamble (P&G Egypt), World Health Organization, Sudanese Ministry of Education, Oriental Weavers, National Gas, Nuqul Group (Fine), German Airlines, and many more.

Main Duties & Responsibility:
• Establish long term business relationships with Customers.
• Partner with the sales team to ensure proper solution positioning, design and pricing for customers.
• Train and develop the sales team to our product lines and its sales technic.
• Produce and edit the proposals from a techno-commercial stand of point including SW, work plan, project staffing, etc.
• Coordinate with the sales manager to implement the sales programs and campaigns.
• Coordinate with the sales manager to put the quarterly and annual sales targets and putting the action plans to execute it.
• Coordinate with technical departments (HW/SW) within the organization for proposal preparations and tendering management.
• Provide technical and pre-sales support for accounts, and the sales team in assigned territories.
• Investigating new technologies and third party components and staying on top of technology to innovate new products and services.
• Negotiating and closing contracts with key prospects.
• Conduct professional demos and presentations for Clients.
• Attracting new clients/customers and promoting strong and distinct relationships with the existing business clients.
• Provide technical assistance, training and expertise to company's distributers and customers, engaging with them through their sales process as necessary.
• Prepare and conduct product / service awareness presentations to explain and promote company’s products and services.
• Support the sales representatives with customer presentations and provides system configuration support during the design process.
• Involved in marketing campaigns and promotional activities.
• Design the solution and identify the project components based on customer requirements and competition analysis.
• Consider the possibility of participating in local and international exhibitions, in coordination with the department managers.
• Coordinate activities concerning market research, analysis and development of concepts and ideas.

Project Coordinator at Arabian Computer Supplies Co. (www.arcom.com.sa)
  • Saudi Arabia - Riyadh
  • June 2006 to May 2007

ARCOM is a 100% Saudi partnership company, It is one of the leaders in IT services in the Saudi market. These services include:
Developing and integrating specialized software solutions, Developing and Implementing information security systems.

• One of the major projects that I managed was the National Information Network "Shomoos" for KSA Ministry of Interior. Shomoos solution is an information security system represents an advanced computing infrastructure that allow the private sector (Hotels, Car rental offices and Gold shops) to pass all the information required by the different security sectors to KSA Ministry of Interior's Information Network (National Information Center). Which allow all the security sectors to compare and analyze that Information with the Public security wanted person's data.

Senior .Net Developer at www.goredsea.com
  • Egypt
  • May 2002 to April 2006

Goredsea.com is the premier one-stop travel portal for the Egyptian Red Sea.
I was one of the Developers who were responsible on Designing, Developing and maintaining our huge Travel Portal www.goredsea.com
I was also responsible for developing all our internal systems which include:
Designing, Developing and maintaining both Internal Web based Application to analyze the traffic coming to our portal (Traffic Analysis system), and Desktop Application to handle the whole life cycle for our contracting with various of Hotels and Diving Centers all over the Red Sea (Sales Tool System).

My Development Tools in GOREDSEA.Com:
 Asp.net, VB.net using Microsoft Visual Studio.Net
 Ado.Net - XML - XSL - Web Service Development
 SQL Server 2000 (Designing and Implementing)
 HTML - CSS : using ( Dream Weaver MX - Dream Weaver MX 2004 )
 JavaScript
 Seagate Crystal Reports 10

P.S. our 600 pages multi-lingual travel portal has been built using the real Advanced technique of XML and XSL using ASP.Net (VB.Net).

Senior Software Developer at Datum International Data Systems
  • Egypt
  • July 1999 to May 2002

Datum is a leader company on Handheld & Barcode solutions in Egypt and the Middle East.
As a member of Datum Team I got an exceptional experience on dealing with a wide range of world famous products:
Psion Teklogix
Zebra Technologies
Eltron PVC card Printers
Opticon
As a member of Datum Team I implemented a number of very successful projects with some of the largest local and foreign establishments working in Egypt.

Areas of focus covered Warehousing, Asset Tracking, Van Sales, Meter Reading Barcode Printing, Time & Attendance and Card Printing
I was responsible for developing the Handheld & Barcoding solutions, The Data Base Applications and Manage & design the Business Applications.

Case Study:
I Designed and Developed a Van Sales Automation Solution of Al Ahram Beverages Company, which is the largest provider of beverages in Egypt using Oval Application.
The software, which runs on the Psion Workabout handheld computer, has a Both Arabic and English Versions and includes sales of returnable bottles and cans.
The software makes a full control of sales representatives, sales areas and Company products.
Al Ahram now has fully deployed the system with over 180 sales representatives
In Greater Cairo and Alexandria.

Software Developer at Personal Computer Systems (BCS)
  • Egypt
  • April 1998 to May 1999

I Designed and Developed an Accounting System for Companies Accounting Systems All over Egypt.
This system responsible for Serving Accounting Systems of the big companies Including (Customers, Suppliers, Stocks, Purchases, Sale, Balance-Sheet, ……….)
I also Designed and Analyzed Special Colleges System to “Misr University for Science and Technology”.
This system responsible for (management appreciation students’ fees, students’ transfer, academic expenses, Faculties arrangement, etc)

Education

Bachelor's degree, Business management
  • at The Higher Institute Of Co-Operative & Management Studies
  • June 1995

Specialties & Skills

Pre sales
Mobility Solutions
Enterprise Mobility
Barcode
problem solving
interpersonal
MS Office (Access, Word, Excel, PowerPoint)
intuitive
Energetic, dependable, trusted and self-motivated team player
Creative sales approach
Customer orientation
analytical and research skills
Dynamic personality

Languages

Arabic
Expert
English
Expert