Ashraf Mohamed Maria, Managing Director

Ashraf Mohamed Maria

Managing Director

Catalysis - ChemiNova

Location
Egypt - Cairo
Education
Bachelor's degree, medicine
Experience
30 years, 11 Months

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Work Experience

Total years of experience :30 years, 11 Months

Managing Director at Catalysis - ChemiNova
  • Egypt - Cairo
  • My current job since January 2016

-Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
-Strategic Consulting, including business plan & sales strategy development.
-Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. _Coordinates efforts by studing technological and financial opportunities, establishing procurement, production, marketingand field services policies with corporate staff of PHARMACEUTICALS, COSMETICS & CONSUMER GOODS in EGYPT.

Sales And Marketing Manager at Opi Pharma
  • Egypt - Cairo
  • October 2005 to November 2015

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capita.lizing on market opportunities; improving product packaging; coordinating new product development

Business Unit Manager at Sanofi
  • Egypt - Cairo
  • March 2001 to April 2004

Responsibile for;1)Products:Depakine, Dogmatil, Tiapridal&Tranixine 2)Team:2 SuperVisors, 14 Med.Reps.and 1Product Manager 3)Target 4)Marketing Plans 5)FieIncorporate policies and procedures of the company in business unit operations
Monitor and review company’s project activities and ensure that they are brought to completion within scheduled period of time and budget
Provide effective management to organization’s business activities that have to do with its strategic and financial growth
Create new strategies for marketing and monitoring QC and QA measures
Build effective relationship with the clients so as to maintain good revenue increase for the organization
Perform efficient finance management
Perform review of equipment and system layouts and its validation
Ensure harmonious environment for working
Responsible for training and mentoring staff; motivating them all for effective performance for the general growth of the company
Set up the business unit’s strategies for promotional activities
Analyze and explore market trends; identifying new opportunities in assigned region
Coordinate with other teams like the marketing team in order to develop plans for launching of new products, and then its implementation
Develop and communicate the expectation levels and vision of the company to members of unit. This must of course be relevant to the company’s corporate vision and goals
Coordinate with other heads of departments, integrating objectives and ideas for organizational growth
Allocate resources to various centers and regions; all aimed at producing results
Perform day-to-day administrative tasks, such as processing information files and other paperwork
Business Unit Manager Resume Preparationld Activities 6)Market Needs.

Field Supervisor at Sanofi - Synthelabo
  • Egypt - Cairo
  • March 1996 to March 2001

Maintains staff by recruiting, selecting, orienting, and training employees; developing personal growth opportunities.
Accomplishes staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
Maintains safe and healthy work environment by establishing and enforcing organization standards; adhering to legal regulations.
Completes operations by developing schedules; assigning and monitoring work; gathering resources; implementing productivity standards; resolving operations problems; maintaining reference manuals; implementing new procedures.
Controls expenses by gathering and submitting budget information; scheduling expenditures; monitoring variances; implementing corrective actions.
Provides quality service by enforcing quality and customer service standards.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications.
Contributes to team effort by accomplishing related results as needed.

Medical Representitive at Eli Lilly
  • Egypt - Cairo
  • January 1992 to March 1996

arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular 'cold' calling;
making presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors and pharmacists in the retail sector. Presentations may take place in medical settings during the day, or may be conducted in the evenings at a local hotel or conference venue;
organising conferences for doctors and other medical staff;
building and maintaining positive working relationships with medical staff and supporting administrative staff;
managing budgets (for catering, outside speakers, conferences, hospitality, etc.);
keeping detailed records of all contacts;
reaching (and if possible exceeding) annual sales targets;
planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager. Generally, medical sales executives have their own regional area of responsibility and plan how and when to target health professions;
regularly attending company meetings, technical data presentations and briefings;

Education

Bachelor's degree, medicine
  • at Kasr El-Eini Cairo University
  • January 1990

Specialties & Skills

Project Management
Business Development
Management
Marketing
Negotiation, Management

Languages

English
Intermediate
Arabic
Expert

Memberships

Wadi Degla Sporting Club
  • Social & Sports
  • August 2007

Training and Certifications

Total Quality Leadership (Training)
Training Institute:
CCTM
Date Attended:
March 1999

Hobbies

  • Football,Travelling.Music and Reading
    National team under 19 years (Egypt) Travelling to France,England, USA, Swisserzland,Greece,.......