VP International Business Development
Saudi Information Technology
Total years of experience :38 years, 0 Months
SIT is a market leader providing professional services to the Aviation industry in the GCC and Asia serving civil aviation authorities and airports with sophisticated systems that include FOD, Birds Collision Avoidance Systems (BCAS), AGL, AVDGS, FIDS & AODB, BHS, ATM, ASMGCS and others representing world leaders in Aviation industry such as Indra, TAV, MOOG, Daifuku BCS, ADB Group including Safegate & Avibit, Volacom and others.
• Understanding and growing company capabilities and services through strategic partnership with world leaders in the aviation industry
• Aware and in pursuit of opportunities for revenue growth and new business through developing a proactive action plan and influincing new technologies to authorities
• Formulating strategies and setting targets through providing Strategic Leadership
• Develop broad industry expertise mainly into Aviation field
• Build and Grow Client Relationships in the GCC countries and Asia
• Build trust, credibility, and client referrals
• Develop multi-tiered company-client relationships and ties
• Establishing and managing the company’s business in Saudi Arabia
• Qualifying and hiring potential partners in Saudi Arabia
• Developing the business plan for Saudi Arabia operation
• Creating the market awareness for accentia and LAWSON in Saudi market
• Following up the leads and coordinate the business process with the board in Egypt
• Restructured the sales department and managing the company’s operation in the Saudi market
• Established and implemented the Account Management and Customer Loyality programmes for the company
• Developed offerings for new verticals to Microsoft Dynamics that include Pharmaceutical, Construction, and Life Stock businesses by utilizing Microsoft partners’ Add-ons
• Established strong business relations with Microsoft Dynamics partners specialized in specific modules such as POS, Van Sales, and Fleet Management
• Managing PTC products that include PLM and 3D Design software solutions
Establishing and managing the company’s operation in Saudi Arabia, preparing competition analysis and marketing survey for consultation business in Saudi market, as well as qualifying and hiring potential partners in Saudi Arabia. My responsibilities included developing the business plan for Saudi Arabia operation, creating the market awareness for Megacom in Saudi market, and following up the leads and coordinate the business process with the team in Egypt
- Established the dealers department in the company operating over 4 branches and covering the whole Kingdom with special focus on remote areas
- Development and implementation of dealers department policy, strategies, dealers agreement and incentive programs
- Planned and implemented many effective marketing campaigns for several events such as Back to school, Haj, summer and others
- Established a strong dealers network of 300+ active dealers
- Excellent control on receivables level
- Expanded product range especially in IT field with well-known brands such as Samsung, Epson, Acer, Daewoo and others besides well known office automation products under Hoshan such as Sharp and Konica Minolta copiers and faxes
- Won award from Epson for best Retail outlets development
- Running the wholesale business in three branches including sales, marketing, operation, and service activities for more than twenty well known brands such as Epson, Seagate, Compaq, Creative, 3 Com, Intel, Microsoft and others
- Handling the communication with suppliers that include strategic planning, increasing market share and repositioning brands in Saudi market, as well as regular business communication that include pricing negotiations, price protection claims, marketing fund claims, rebate claims, monthly forecasting, backorders follow-up and special pricing requests
- Preparing and implementing the business plan and annual forecasts for the whole sale as well as controlling expenses levels
- Over all managing all marketing events such as:
o Exhibitions: Dhahran Expo 2001, Gitex Expo 2002
o Road shows and seminars: Seagate road show in Riyadh and Jeddah 2001, Epson seminar in Riyadh 2002
o Special promotions and Bundling in cooperation with sister companies:
Epson the internet printer
Jihaz Net Bundle
Epson Lasers promotion campaign
o Re-establishing the distribution channels (over 300 resellers in the kingdom) with concentration on the remote areas such as Al-Kharj, Al-Madinah, Haa'el, Khamis Mushet and Jizan
- Established the company and prepared the business plan
- Responsible of business development and all sales and marketing activities
- Negotiations for various products dealerships, and communications with vendors
- Exhibitions preparation and advertising art work
- Managing the operation that include sales, training & support and maintenance divisions
- Providing complete solution for the market, bundles, and promotions
- Responsibility of preparing the marketing plan for various brands.
- Managing and handling all marketing activities for a line of products, including marketing researches, competition analysis, negotiations and contacts with foreign suppliers, pricing, arranging technical and sales training for related departments and dealers, preparing sales forecasts, supporting sales department to achieve targets.
- Responsibility of marketing events such as exhibitions preparation, packaging and promotions, and seminars.
- Supporting dealers network technically to achieve targets by demonstrating new products and solutions, as well as providing regular training on the latest technologies
- Established the financial system in the company using Apple Macintosh computers, and provided training for all accounting and stock control staff on SBT and Flexure Financial system.
- Administrating and maintaining the accounting and stock control system as well as responsibility of system security and users access.
- Responsibility of preparing marketing plans, and customer relation.
- Added new business fields to preparing Marketing plans, and customer relation.
- Added new business fields to the center's services.
- Managing a marketing team of 6 marketers.
Started the master but didn't finish yet
1 week course in channels development with study case
1 week course in business management
BACHELOR OF COMMERCE with major in Accounting (4 years studying)