Consultant Digital Payments EcoSystem
Catalyst Inclusive Cashless Digital Payments Partnerships
Total years of experience :18 years, 6 Months
Project Execution Management
• Plan, coordinate and manage project execution on the ground based on the project design
• Overall management of project execution on the ground
• Organize & delegate the work to be done among the project team members
• Maintain a project management oversight and monitoring of Each One Teach Many campaign
• Aligning the campaign objectives implementation of the processes,
• Provide solutions, linkages and ideas to the implementing agencies and partners around the
EOTM activation.
• Actively engage with communication team for marketing collateral and communication
delivery needs
• Actively engage with Implementation Project executives to provide regular updates and for any
partner and project design support required
• Hire ground field team as per the project need
• Oversee field operations managed by Operations associate
• Analysis and Learning
• Drive the experiment design, based on the learning objectives and hypotheses to be tested,
including iterative testing and learning to quickly validate / improve successful interventions
and invalidate others
• Design the appropriate research instrument (surveys, interviews, focus group discussions,
observational assessment, others) and coordinate with Operations associate for its
implementation
• Oversee the execution of research instruments in the field
• Review and iterate operations activities based on ground findings
• Ensure that data collection meet quality standards and all data management protocols are in
place
• Write learning report capturing qualitative/quantitative insights and recommendations for
next steps on ground findings
Leadership
• Provide leadership to the field operating team.
• Identify key challenges and develop appropriate solutions.
• Lead and manage engagements with a multitude of local stakeholders/partners engaged in
• the project execution.
• Ensure appropriate structures and reporting mechanisms are in place
• Negotiation of acceptable costs and contract agreements with partners / suppliers.
Communication
• Effectively communicate to different stakeholders - written and verbal - i.e. to Operations
Associate, Survey Teams, Implementation Project Manager and Partners
• Coordinate and engage with the creative and marketing agency and teams working on EOTM.
• Timely response to requests
• Partner management
• Develop and maintain a good working relationship with partner organizations
• Keep an open channel for communication with partner organizations
• Support timely submission of donor / grant reports - provide necessary data and information
for submission
• Capacity Building Activities
• Contribute to blogs and events related to project they are working on
• Provide up to data summaries of project they are working on for website and other
• promotional activity (conference, e-newsletter, etc.)
• Collaborate in design and training as required
• Attend internal and external relevant training sessions for skill building
• Contribute to internal recruitment activities.
e-Com Marketplace Management -
• Sourcing National and International Ethnic Products
• Sourcing Artisans from different groups, products and category.
• Closely working with Rajasthani and Gujarati ethnic artisans
• Pricing and QC
• QC and Merchandising for Leather, Bandhej, Jute and Hand Made Meenakari Products from Barmer
• Category Management and Business Development for a new upcoming portal
• Pricing and Supply Chain
• Investor Relationship
• Participating in all the Handi Craft Trade Fairs
• Regularly meeting artisans and take training
• Worked closely with NIFT Jodhpur for design workshops
• Hiring Designers for industry specific requirement
Skills -
• Excellent Presentation and Time Management Skills
• Flexibility to deal with anyone inside and outside of the organization
Key Deliverables at Truworth
Product/Service Category Responsible for
E-commerce for Health Device Business with Pricing and sourcing E platforms for E-Sales
Non Technical Product Development for Truworth Wellness and Chihealth in the domain of corporate health and wellness
Category Management for upcoming health and wellness e-com portal
Digital Marketing
Training & Development
Media Communication and Interaction
Operation Management
Account Management for Flipkart, Snapdeal, Paytm, Shopclues, Amazon, Zotezo, Sugarfreemart etc
Roles & Responsibilities
As an E-commerce specialist I oversee the company’s retail online presence. I am responsible for conveying a consistent brand image that attracts customers by encouraging sales on the web, with a team of web designers and software developers who create the online look and feel of the website, along with category management, transaction system, while developing system for online sales through different service providers for Health and Wellness Category as well as Home Décor category.
Responsible for collaborating with cross-functional partners to manage all aspects of the E-Commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service.
Develop and oversee the effective planning, execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing - For an upcoming Diab Management sales portal.
Role for Category Management - Understand and determine how much resource one category deserves versus all others? Is it a Destination Category or a Core Category? Grow, Enter, Exit or Shrink
Business Development from Vendor Registration in Rajasthan for upcoming web portal for Diabetes Management.
RESEARCH -
Social Listening
Usability Studies
Consumer & Shopper Research (Ethnography or Usage)
Price tracking (web scraping)
Email and other targeted promotion post analysis
SEO Review - As given by the SEO Team (category level)
Source of traffic analysis - As given by the SEO Team
Developed a full discussion (Online) forum on Work Place Wellness for Compensation and Benefits HR Stream
Taking Training and providing training to operations - Trainer for the Healthcare Business
Non Technical Product Development pertaining to category and subcategory for upcoming health and wellness E-com portal - Developed online forum for Corporate Health and Wellness Management
Operations Management
Training and Development for online and offline business model
Initiating Social Media Campaigns
Media Buying (online and offline)
Develop brand and messaging to attract and retain customers.
Develop and manage budgets for marketing, operations, and technology.
Recruit, manage, and develop personnel to support business growth.
Client Communication Briefs
Maintaining CGM (Customer Grievances) and Manage operations to ensure customer satisfaction with data management
Manage operations to ensure customer satisfaction
Active participation in Industry related conferences and Exhibitions, participated in Indiamart, Flipkart and Wellness conferences.
Constant track on industry information through various webinars and online sessions, attended all Amazon, E-Bay Flipkart and Snapdeal Seminars and Webinars.
Company Brief:
Reva Creations is an Advertising Agency based at Mumbai)
Reporting To: Managing Director
Tenure: November 2012 - Feb 2014
Product/Service Category Responsible for:
PR
Digital Media
Social Media Accounts
Footage
Multimedia Content
Corporate Films
BTL Activation
Market Consultancy
Roles & Responsibilities
Business Development
Brand Development
Competitive Analysis
Campaign Optimization
Project Management
Account Management
Media Sales/Planning
Integrated Marketing Solutions
Client Servicing
Served as largest single contributor on a sales team of 04, with primary responsibility for managing key client accounts, consisting of 33% of the company’s revenue goals, maintained sole responsibility for the largest single source revenue account.
Developed & maintained relationships with advertising agencies and direct clients with particular attention to assessing client needs and developing trust to achieve long term contract commitments.
Assisted clients in allocating resources by managing the Sales Planners responsible for generating weekly and monthly performance reports indicating campaign placement activity and associated costs, generating campaign activity forecast estimates to utilize in building client budgets.
Led Client meetings with visual presentations to articulate custom media campaign solutions and to open the communication necessary to assess the client’s goal.
Constructed detailed media campaign proposals with specific buy rationales based on client need and industry trends, supported by documented competitor activities.
Managed account budgets, impression counts, BTL Activation and expectations across client web portals.
Company Brief:
Jasper Infotech is a marketing solutions company, which has led the way in multi-channel direct marketing solutions.
Reporting To: Business Head
Roles & Responsibilities
Category management and Business Development across category
Developed the territory of Mumbai Delhi, Punjab, Jammu and Kashmir and Haryana across category along with Rajasthan and UP.
Closed Brands Like Rustoleum, Rayban, Woodland, Rechief, Lotto, Adidas, Nike, Louis Phillipe, Alen Soley,
Proactively support and manage the sales team to achieve their sales quotas
Manage the local support of regional and global sales initiatives/ programs
Accountable for CRM pipeline reporting, analysis, and sales team performance
Maximizing new business development opportunities, uncovering critical needs and building comprehensive product and service offerings with demonstrable ROI
Leading, mentoring, coaching and developing the Business Development team to optimize effectiveness
Recruiting and acquiring top talent business development individual contributors
Participate in ad hoc projects outside of regional periodically
Conduct market research through industry contacts, publications, trade events, news to identify ideas for growth
Reaching out directly or through partners to target prospective business deals
Responsible for filter out high potential deals by analyzing business strategies, opportunity requirements / pre-requisites / financials, and internal priorities
Involved in designing the best negotiating strategies by considering the risks and rewards, and keeping in mind the counter-parties preferences & goals
Leading negotiations to close the deal and draw in resources from within the company to make it happen
Managing all contractual requirements and align the end result with the company’s internal operations and capabilities
As the face of the organization, create a platform to create a brand of the company in the industry, vendor and customer community
Awarded as the best “Business Leader” twice for completing the targets well on time.
Managing distribution channel management with every aspect of structure and strategy for efficient delivery of products and services to customers.
Ensure and oversee the execution of promotions, direct marketing and sales support activities for region
Work with creative services supervisor to leverage corporate marketing materials.
Create and manage lead generation strategy, including marketing effectiveness metrics
Logistics processing with careful planning of transportation requirements, warehousing, forecasting, processing orders,
Controlling inventory, physical facilities management
Customer service
Minimize operational expenses and capital investments while achieving the highest level of customer satisfaction.
Designed process flow for delivery, distribution and storage process
Preparing brand briefs at initial stage Snapdeal
Extensive research on sampling activities.
Set up entire Mumbai network of channels and associate partners.
Managing Mumbai channel network.
Logistics framework
Channel distribution
Contribution towards (web) content development.
Area distribution for Channel Officers,
Key Highlights:
• Credited for choosing the best possible venue or medium for an advertising campaign for the Outdoor Campaigns
• Successfully appointed a Media Monitoring agency for the best results of to be aired content on TV channels
• Instrumental in developing Channel Sales Distribution Network, establishing Shops in Malls and Multiplexes through regional advertising
• Successfully developed customer Loyalty Programs and Customer Grievance Cell and prepared brand briefs to develop concepts & ideas /creative for Advertising & Marketing
Key Responsibilities:
• TV-Commerce
- Media Buying
- Media Planning
- Category Management
- Air Time Management
- Buying slots on Government media & Overseas
- Slot Programming
- Inventory Monitoring
• Marketing
- Customer Loyalty
- OEM Tie-Ups
- Comms & Collaterals
- Budgeting
- Vendor and Product Sourcing
- Cross Selling for Air Time /Barters/Events
- Production (Content) Hiring Celebs and their payments
- Brand Briefs - Entire Product Range
• Customer Service and Grievance Handling
- Product Training to call centre agents
- Query Solving
- Customer Handling and Online Handholding
- Customer Retention
EMDI is a professional institute for understanding Radio as a business. Since I had studied all the mediums except Radio, so I went and took my studies in Radio Management at EMDI Institute Bandra and completed my 6 months diploma in Radio Management and Programming. It made me understand as how the Radio Industry works, how are programs made and how do they earn money are revenue. I secured 70% in the diploma
The professional studies in Media Management makes us understand about your industry. I was passionate about advertising and marketing communications and so was the reason to choose a carrier into advertising and marketing. I was the topper for the PR batch during my post graduation. I studied subjects like Online e-commerce management Project Management Writing Marketing Communications Advertising Industry Insights Public Relations Broadcast Industry Communication Technology
Studies in Media vertices like online television radio with marketing