Assistant Manager Marketing
Dubai Tourisim
Total years of experience :13 years, 0 Months
with GM to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions.
•Develop innovative marketing campaigns, tools and activities.
•Assist GM and project managers in pitching for corporate sponsors.
•Undertake the development and production of all marketing collateral in conjunction with Project Managers across a range of regional and international exhibitions from the DWTC portfolio
•Develop, co-ordinate and manage tactical marketing and PR campaigns to support the exhibitions strategies and achieve specific business objectives
•Work with the Project Managers to develop the shows through database building, research and enhanced exhibition offerings eg conference programmes, gala dinners, awards ceremony’s
•Source, negotiate and manage external support agencies including printers, design, marketing, pr, photography and media
•Develop and research new show ideas and markets
•Research and develop dedicated Data management procedures for the whole department
Database management
•Manage exhibition onsite activities including press conferences, press days and media centres
•Ensure the identity guidelines are adhered to by internal departments and external agencies
•Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines
•Develop PR strategies, campaigns, and initiatives to improve public perception of company.
•Improve management and employee relations.
•Prepare and publish newsletters and other company literature.
•Create motivational videos.
•Produce annual reports on financial status of events.
•Release promotion literature about new products.
•Respond to information queries from media and the general public.
•Support in press releases and media kits.
•Develop and maintain corporate image and logos.
•Manage company sponsorships.
•Maintain effective working relationships with local and municipal government officials and media representatives.
•Formulate policies and procedures related to public information programs.
•Manage an organization's reputation with the public in general and clients.
•Compile comprehensive information about the company for the media.
•Develop and launch Internet or intranet web pages.
•Manage communications budgets.
•Setting, communicating and maintaining timelines and priorities on every project
•Communicating, maintaining and developing client relationships
•Managing partners and sponsors relationships
•Managing operational and administrative functions to ensure specific projects are delivered efficiently
•Ensuring excellent customer service and quality delivery
•Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
•Developing Digital marketing strategy for the events in line with company objectives.
•Developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth campaigns
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
•Writing and dispatching email marketing campaigns
•Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
•Conducting key word research and web statistics reporting
•Running social media engagement and brand awareness campaigns
•Using web analytics software to monitor performance of client websites and make recommendations for improvement
•Assisting with paid media including liaising with digital advertising agencies
•Keeping up to date with current digital trends
•Managing the contact database and assisting with lead generation activities
•Negotiating with media suppliers to achieve the best price
•Develop marketing concept plan, advertising strategies, media plans
•Provide Top Management with market feedback and business reports
•Managing all marketing for the company and activities within the marketing department.
•Co-coordinating marketing campaigns with sales activities.
•Creation and publication of all marketing material in line with marketing plans.
•Planning and implementing promotional campaigns.
•Manage and improve lead generation campaigns, measuring results.
•Overall responsibility for brand management and corporate identity
•Preparing online and print marketing campaigns.
•Monitor and report on effectiveness of marketing communications.
•Working closely with design agencies and assisting with new product launches.
•Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•Analyzing potential strategic partner relationships for company marketing.
and develop efficient and intuitive marketing strategies
•Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
•Conduct market research and analysis to evaluate trends and brand awareness
•Initiate and control surveys to assess customer requirements and dedication
•Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
•Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
•Monitor progress of campaigns using various metrics and submit reports of performance
•Collaborate with managers in preparing budgets and monitoring expenses
• Developing Digital marketing strategy in line with company objectives.
•Developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth campaigns in Nakheel
•Collaborate with internal teams to create landing pages and optimize user experience
Make sure that all employees requests are submitted through Helpdesk system and no request manual or verbal can be entertained.
•Ensure request entitlement and eligibility is in line with related policy and procedures.
•Submit requests in Oracle and obtain Administration Manager Approval.
• Follow up with Purchasing and update Helpdesk requestor with status.
•Make sure to receive the Summary of Quotation from General Purchasing on time.
•Purchase directly with Petty cash when required.
•Make sure that all employees’ requests are delivered on time as set in Administration Operations Process and notify with justification Administration Manager in case of delay.
•Once item delivered, close request in Helpdesk system.
•Asset receipt, registration and update in the system.
•Handle furnishing and set up of new site and credentials are available upon request
•Catering Services for Events
•Handle sweet & flower arrangement internally & externally
•Monitor Reception Function
Handle all office Moves & Relocations, insure completion of any civil/carpentry related Maintain
& updated Office Drawings
•Manage Hospitality team / Office Messengers & Monitor main canteen services
•Monitor Sustainability & Green Office Management
•Monitor PD Pool cars usage as per policy, Insure car service/Maintenance as per schedule & Coordination with Concerned departments & authorities
•Manage Cleaning Contract as per Sow
•Handle Joining & Departure Formalities for New PD employees & Seconded Staff
•Security Coordination, Receive weekly Reports from Security, Incidents, Observations.
•Scheduling & Monitoring Project Driver movement by optimization of driver’s time in their external trips & insure that all documents reach to designated locations as required. Also insure that driver do the periodical clearance of company mail in post office.
•Complete Set Up of Port-a-Cabins, office, Prepare Requirements including Assets, Accessories,
Ensure Installation on time.
•Work with company Director to strategically plan HR initiatives that will benefit company and encourage more efficient and beneficial work from employees
•Recruit, screen, interview, hire and dismiss employees as necessary, following all HR processes and procedures
•Direct all hiring and training procedures for new employees
•Continually educate employees on company policies and keep employee handbook current
•Administer or change benefits, health plans, retirement plans etc.
•Organize, maintain and update employee HRIS information as needed
•Monitor employee progress and stay abreast on company climate and culture, ensuring it stays positive and productive
•Coordinate and direct work activities for managers and employees
•Foster cross functional relationships and ensure managers and employees are properly connected
•Regularly meet with employees for progress reviews and assessments discussing any problems or grievances they may have
•Attend to employee complaints and work to resolve conflicts
•Initiate and implement any necessary changes to help boost worker productivity (better assessment processes, incentive programs etc.)
•Promote a positive and open work environment where employees feel comfortable speaking up about issues
•Manage and supervise other HR staff, ensuring they are assigned and carry out proper tasks
•Understand and adhere to all pertinent labor laws
Handling sales, Customer queries, solving problems.
•Checking various reports and posting transactions and maintenance
•Provide secretarial and office administration works to the staff members, management and customers.
•Establish and maintain / update records and filing system in order to support the information needs.
•Arrange for the efficient operation of office equipment and replenish office supplies to insure smooth functioning of the department.
•Handle department documents in a confidential and systematic way.
•Follow up with internal and external entities and make necessary administrative arrangements for department activities / events.
•Respond appropriately to visitor’s requests for information, service or problem resolution either by meeting these needs directly or guiding the visitor to appropriate service points.
•Answering customer inquires and entering calls reports and making follow-ups.
•Managing daily accounts / monthly / reports.
•Updating database / upcoming events and promotions.
•Handling all incoming calls / complaints / suggestion.
•Performed daily basis and the Gilt vouchers program.
•Did formalization of the shops and the brands concerned.
•Receive, Verify and process applications as per procedure and process in a timely, efficient and accurate manner in order deliver error free service within stipulated turnaround period.
•Update databases regularly to ensure availability of updated data or information needed for accurate processing / reporting.
•Preparing and checking of various reports.
•Managing daily accounts / monthly / reports.
•Updating database / upcoming events and promotions.
Key Achievements
•Participate in putting Policies & Procedures & and ensure policies implementation