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Asif Latif, Digital Marketing Specialist.

Asif Latif

Digital Marketing Specialist.·Al-Kareem City Lahore

United Arab Emirates

Diploma, Google Search Ad

Work experience

Total years of experience: 7 years, 5 months

Digital Marketing Specialist.

February 2025 - Present

Al-Kareem City Lahore

Lahore, Pakistan

February 2025 - Present

Design and Plan all paid media buying campaigns on different platforms.
Traffic campaigns, Engagement campaigns, and Lead generation.
starting from Planning, Targeting, Setting KPIs, and spending
generating Reports.
Measuring and reporting on the performance of all digital marketing
WordPress website development and handling
Creative designing
Marketing analysics througn social media paid campaigning

Company industry:
Real Estate

Digital Marketing Specialist

December 2023 - December 2024

Body Sculpting UK.

London, United Kingdom

December 2023 - December 2024

Highly Revenue Generating 95% Sale of Campaigns & Managing Marketing and
communications responsibilities for Multiple brands with a combined $3.2M
budget and specializing in new product launch campaigns.
Highlights:
Handle media buying campaigns from A to Z on different platforms.
Traffic campaigns, Engagement campaigns, and Lead generation.
starting from Planning, Targeting, Setting KPIs, and spending
generating Reports.
Measuring and reporting on the performance of all digital marketing
campaigns. PPC, Facebook, and Instagram are available across all platforms.
TikTok Ads and shopping campaigns handling.
Creative designing through Canva.
Meeting and Handling the Clients.
WIX Website Handling & Maintaining the Creatives on the website.
Content/ Ad Copywriting.
Handling the Projects and Team Management

Company industry:
Medical & Healthcare Equipment
Job role:
Medical, Healthcare, and Nursing

Digital Marketing Specialist

August 2023 - November 2023

Casttio Properties LLC

Dubai, United Arab Emirates

August 2023 - November 2023

- Create and design Lead Generation Campaigns.
- Strategy making for Creative Designing.
- Lead generation follow-up Calls or messages through Automation System CRM.

Company industry:
Real Estate
Job role:
Accounting and Auditing

Senior Media Buying Specialist

April 2021 - August 2023

ROZI ACADEMY VIRTUAL ASSISTANTS UK

London, United Kingdom

April 2021 - August 2023

- Handle media buying campaigns from A to Z on different platforms
starting from, Planning, Targeting, Setting KPIs, and spending generating Reports.
- Measuring and reporting on performing all digital marketing campaigns. PPC, Facebook, and Instagram with all platforms.
- Creative designing through Canva.
- Meeting and Handling the Clients.
- WordPress Website Handling & Maintaining the Creatives on the website.
- Content/ Ad Copywriting

Company industry:
Advertising
Job role:
Marketing and PR

Digital Marketing Executive

November 2018 - February 2021

Al Dana Nurseries, Head Office, (UAE)

Abu Dhabi, United Arab Emirates

November 2018 - February 2021

- Create and Manage all Social Media Campaigns.
- PPC, CPV, Facebook& Instagram, TikTok, and SnapchatAds create and optimize all social media campaigns.
- Remarketing through GTM (GoogleTag Manager) &and GA4 (Google
Analytics).
- Creative designing through Canva.
- Website Handling& Maintaining
- Content Writing / Ad Copywriting.

Company industry:
Training & Education Center
Job role:
Marketing and PR

Education

Google

July 2023

July 2023

Diploma, Google Search Ad

United Arab Emirates

Arid Agriculture University.

January 2018

January 2018

Master's degree, Computer And Media Sciences

Pakistan

University Of Arid Agriculture

November 2017

November 2017

Master's degree, Computer Science And Computer Networks

Pakistan

GPA (point): 3.51 out of 4

GPA (point): 3.51 out of 4

Arid Agriculture University.

January 2017

January 2017

Master's degree, Computer And Mathematical Sciences

Pakistan

Skills

Brand Awareness
Expert
Brand Awareness
Expert
Banner Ads
Expert
Banner Ads
Expert
Google Analytics
Expert
Google Analytics
Expert
Online Lead Generation
Expert
Online Lead Generation
Expert
Digital Marketing
Expert
Digital Marketing
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PAY PER CLICK
Intermediate
PAY PER CLICK
Intermediate
SNAPCHAT ADVERTISING
Intermediate
SNAPCHAT ADVERTISING
Intermediate
SOCIAL MEDIA ADVERTISING
Intermediate
SOCIAL MEDIA ADVERTISING
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
YOUTUBE ADVERTISING
Intermediate
YOUTUBE ADVERTISING
Intermediate
YOUTUBE ADVERTISING
Intermediate
YOUTUBE ADVERTISING
Intermediate
Lead Generation Expertise
Expert
Lead Generation Expertise
Expert
Keyword research
Expert
Keyword research
Expert
MANUFACTURING AUTOMATION
Expert
MANUFACTURING AUTOMATION
Expert
Brand Awareness
Expert
Brand Awareness
Expert
Digital Marketing Specialist
Expert
Digital Marketing Specialist
Expert
Google Analytics 4
Expert
Google Analytics 4
Expert
Advertising
Expert
Advertising
Expert
Google PPC Ads
Expert
Google PPC Ads
Expert
Google search console
Expert
Google search console
Expert
Website Traffic Generating / Handling
Expert
Website Traffic Generating / Handling
Expert
wordpress development
Intermediate
wordpress development
Intermediate
content writing
Expert
content writing
Expert

Languages

English
Expert
Hindi
Expert
Urdu
Expert
Punjabi
Expert

Training and Certifications

Certifications
Certificate of "Foreign Exchange & Remittance Group"
Google Ad Search Certification.
The Fundamentals of Digital Marketing.
Certificate in Media Buying Specialist.
Certificate of "Foreign Exchange & Remittance Group"
Google Ad Search Certification.
The Fundamentals of Digital Marketing.
Certificate in Media Buying Specialist.
Senior Media Buying Specialist
Sep 2022
Google search and Ads Support
The Fundamentals of Digital Marketing
Jul 2023
Media Buying Specialist
Google Ad Search Certification

Hobbies

  • group working
  • travelling
  • playing cricket
  • cricket game
  • Computer Programming