Deputy Manager Pricing and Business Planning
Mobilink
Total years of experience :20 years, 7 Months
After the merger of LINKdotNET with Mobilink, my work responsibilites were as under:
Business plans/ feasibility of new/ existing products.
Wimax site relocation for improved revenue streams and coverage issues.
Commercial development of the product; costing, revenue forecasting.
Set Pricing strategy for the products.
Customer retention plans and monitoring.
Making plans to improve the customer base by increasing sales, reducing terminations and with holding existing customer base.
Setup distribution channel by inducting franchise/ reseller/dealer network to increase market presence and market share.
Commission structures for different sales channels.
Keep a close eye on competition offerings and market shares.
Perform periodic surveys on service quality gauging service delivery and service termination.
Perform GAP analysis on the budgeted vs actual performance indicators.
Monitor service delivery performance on macro and micro level to identify loop holes and take corrective measures.
Competitor analysis.
Coordinate with MARCOM team in the planning and development of POS material, ATL and BTL activities.
Develop and maintain yearly Marketing Calendar for Products and ensures scheduled launch of new activities and promotions.
Part of the management team in the launch of LINKdotNET operations in Pakistan after the merger of World On Line and Dancom On Line ISPs.
Responsible for product development, product planning, product lifecycle management and P& L.
Business plans, feasibility of new/ existing products.
Commercial development of the product; costing, revenue forecasting and budgeting.
Coordination with Sales departments for sales targets finalization as well as defining of the sales procedures.
Defining the marketing mix for the product including Pricing, Promotion, Placement (commission structures and identification of distribution channels).
Ensure a continuous supply of customer premises equipment.
Coordination with all relevant departments for the related issues in product development.
Necessary approvals and consents from different departments during pre launch phase of the product.
Monitoring service delivery performance as well as customer support services.
Keep close eye on competition and performing different service quality, pricing, market presence, sales channels and comission analysis on periodic basis.
Performing service quality surveys on periodic basis.
Maximize sales growth through different sales channels
Develop new and existing customer bases through promotion programs and better customer services.
Monitor sales performance of different sales channels.
Devise new revenue generating sales outlets
Creation/management of business building sale promotion programs.
Increase brand awareness as well as increase sales by participating in Exhibitions.
Coordinate with the Sales people on different WOL sale outlets in achieving their sales targets.
Performing GAP analysis on sales vs targets
CRM through regular customer feedback surveys
Evaluating my subordinates and Sale outlets performance.
Reporting performance measures to the higher management on periodic basis.
Providing technical support to WOL online users and walk-in customer by handling technical queries related to Internet browsing, email settings, configurations, windows error and settings etc.
Training newly appointed CSE’s.
Preparation of concise report of weekly activities of Customer Support.
Web and Application developer using vb.net and asp.net as front end and sql server as back end.
MBA with majors in Marketing subjects. Projects done on HR, Finance and Marketing related topics.
CGPA: 3.30 Dean honor roll: 2 times for getting more than 3.5 gpa in a semester scholarship: waiver in semester fee for 2 semesters for maintaining above 3.5 cgpa