Asim Siddiqui

Develop and execute sales strategies to achieve and exceed sales targets for cement products within the assigned area.
Identify and prioritize target customers and market segments, tailoring sales approaches to meet their specific needs.
Build and maintain strong, long-term relationships with key customers, contractors, architects, consultants and distributors.
Analyze market trends, competitor activities, and customer feedback to provide insights for product development and marketing strategies.
Monitor and manage inventory levels to ensure product availability and efficient supply chain operations.
Stay updated on industry developments, regulations, and standards to ensure compliance and competitiveness

My job description is to establish & maintain liaison with Consultants, Architects, Builders, Contractors and Government Departments in order to generate the sales leads to assist the salesdepartment as well to achieve monthly sales target in assigned area.

Joined as a Manager Sales Operations, later on promoted as Incharge Sales
Operations-North & South Region, based at Peshawar Head-office. It's a primary
point of contact for the Sales Team, Professional Services, Marketing, Finance, and
Supply Chain Department. My responsibilities includes sales & operation matter, to
manage a Sales team who are responsible for inbound and/or outbound lead
generation for new product sales to both new and existing customers as well as
future sales, sales forecasting, analytics, productivity, Sales Order Execution & follow
ups on SAP Business One / CRM maintenance and other sales support functions,
Implementation of SOP's etc. This position reports directly to the Director Sales.

Worked as a Manager Marketing & Sales / Administration, Islamabad for Solar Energy Panels, Generators, Batteries, Tiles, and Leather Products etc.

Job Description:
• Design, implement and facilitate annual marketing plan of the company.
• Support and facilitate development and implementation of the marketing plans
• Plans and administer the company’s marketing budget and keep cost in control.
• Customize materials according to specific market or customers requirements.
• Develop promotional material and distribution
• Train the marketing team for prospective client meetings, presentations, etc
• Responsible for the Public Relations efforts
• Connection with external vendors and consultants
• Make staffing and hiring decisions with marketing department
• Build and develop a marketing team which is competent, commercially astute, dedicated and efficient
• Manage day to day activity with PR, press and marketing communications agencies.
• Oversee general administration services including security, telephone services, reception services and housekeeping;
• Oversee the management of the courier and postal services;
• Prepare Monthly wages for Departmental staff & labor;
• Liaison with various Government Authorities for approvals & information;
• Housekeeping arrangement in office area;
• Handle vendors mobilization & registration, department contractors bills and follow up with accounts department;
• Responsible for making all the necessary arrangements for special events.

• To help the sales team in the sales &marketing of ground water, industrial, energy, oil and gas sector pumping machinery & spare parts & promotion of valve business in water and industrial sector,
• To assist in the creation, development and implementation of creative marketing strategies that will make an impact, support the brand, and drive sales,
• To oversee and manage the production cycle, with sympathetic delegation of tasks if necessary, to ensure high quality materials are delivered to schedule, and to budget;
• To liaise with the Sales and Marketing team on a regular basis to obtain feedback on specific marketing needs,
• To deputize for the General Manager in their absence, and to be familiar with the sales strategies and efforts of the Head Office team and to provide support and leadership where required;
• To maintain good relations with existing customers and other contacts. On a day-to-day basis this involves a high level of negotiating and responding to enquiries from customers. To maintain the database and other records of agreement and correspondence with them.
• To help develop and organize a range of PR and open-day events to promote brand values and awareness;
• Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.
• To organize office operations and procedures, supervise office staff, monitor and record long distance phone calls, prepare time sheets, control correspondences, liaise with other agencies, organizations and groups, update organizational memberships, maintain office equipment etc.
• Prepare and finalize daily paperwork including cash deposits,
• Placing store inventory orders and performing weekly inventory audits
• Maintaining the control book (maintaining daily inventory and cash overages/shortages)
• All other non-managerial tasks (stocking goods, cleaning, helping customers, cashiering, scanning in received goods from vendors).

• Sales & Marketing of ground water, industrial, energy, oil and gas sector pumping machinery & spare parts
• Proactive follow up of the orders process & deliveries
• Coordination between Works and Sales for timely execution of orders.
• Coordination with Stores department for timely delivery of goods
• To make prompt and productive follow ups in securing orders & recovery of payments
• Preparation of daily/ monthly reports and other reports and its coordination with Head Office
• Supervision of Receivables on monthly basis
• Attend to call-in customer inquiries and walk-in customers
• Handling and solving customers queries and problems

To minimize & manage delinquent Portfolio of 29 / 30DPD by recovering dues from customers and maintains a high standard of customer service & credit card operation.
• Delinquency management of 30dpd,
• Responsible for achieving monthly collection targets,
• Preparing MIS and activity reports on daily basis,
• Monitoring of high-risk and difficult accounts in 30dpd,
• Updating the system on regular basis i.e updating customer profile & current status (address changes and contact numbers etc),
• To follow high profile delinquent customers on daily basis,
• To make customers conscious about their credibility through calls,
• To keep strong follow-up on over limit accounts,
• More focus on first payment default accounts,
• Resolving customer’s issues and problems,
• Field visits problematic customers,
• Handling official correspondence (Incoming & outgoing),
• Establishing professional relations with customers,
• Preparation of MIS and other relevant reports regarding credit cards.

• Sales & Marketing of ground water, industrial, energy, oil and gas sector pumping machinery & spare parts
• Profit & loss responsibilities for all business conducted by the assigned customers
• To render all possible assistance in this regard to the Regional Sales Manager
• Customers Identification, dealing clients on regular basis for making long term business,
• Tender participation in the Government / Private sector
• Promotion of valve business in water and industrial sector
• Coordinating with other departments in developing business and timely execution of the orders
• To make prompt and productive follow ups in securing orders & recovery of payments
• Handling and solving customer’s queries and problems.