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asma dawnak, Digital Marketer

asma dawnak

Digital Marketer ·Golden Nest Foundation

India

Master's degree, Administration And Commerce

Work experience

Total years of experience: 8 years, 11 months

Digital Marketer

January 2025 - Present

Golden Nest Foundation

Mumbai, India Hybrid

January 2025 - Present

Developed and executed digital marketing strategies to increase awareness of the foundation's mission, services, and community initiatives.
Managed social media platforms (Facebook, Instagram, and LinkedIn) by creating engaging content, graphics, reels, and videos to improve audience engagement.
Planned and maintained a monthly content calendar featuring resident activities, healthcare camps, celebrations, donation drives, volunteer programs, and awareness campaigns.
Wrote compelling captions, blogs, and promotional content aligned with the organization's brand voice and objectives.
Designed marketing creatives, brochures, banners, posters, and social media graphics using Canva and Adobe Creative Suite.
Managed Meta (Facebook & Instagram) advertising campaigns to increase reach, inquiries, donations, and volunteer registrations.
Optimized website content for SEO by conducting keyword research, improving on-page content, and increasing organic search visibility.
Coordinated with photographers and videographers to capture events and create impactful visual storytelling.
Monitored campaign performance using Google Analytics, Meta Insights, and other digital marketing tools, preparing monthly performance reports with actionable recommendations.
Managed online reputation by responding to comments, messages, and reviews while maintaining positive community engagement.
Executed email and WhatsApp marketing campaigns to promote events, fundraising initiatives, and community outreach programs.
Collaborated with management to develop branding strategies that strengthened the foundation's online presence and public image.
Increased social media engagement, website traffic, and community participation through consistent digital marketing efforts and creative campaigns.

Company industry:
Marketing

Pension Administrator

April 2019 - December 2024

marsh and mclennan

Mumbai, India Hybrid

April 2019 - December 2024

To resolve queries of the team and to work as an quality checker of the pensions calculations and cases done by the team and maintain records and meet the targets before SLA and TAT.

Company industry:
Administration Support Services
Job role:
Management

Assistant Manager

August 2016 - March 2018

kotak mahindra bank

Mumbai, India

August 2016 - March 2018

To resolve customer queries and complaints through emails and social media and provide resolution maintaing soft skills and perfect typing without any error and also ensuring timely solutions before the TAT.

Company industry:
Banking
Job role:
Banking

Education

University of Mumbai

April 2018

April 2018

Master's degree, Administration And Commerce

India

Mumbai university

April 2016

April 2016

Bachelor's degree, commerce

India

GPA (percentage): 69.40%

GPA (percentage): 69.40%

College Of The Holy Cross

February 2013

February 2013

High school or equivalent, Accounting

India

GPA (percentage): 75%

GPA (percentage): 75%

Skills

oracle

Expert

vision plus

Intermediate

bizflow

Expert

altair

Expert

excel

Intermediate

Languages

English

Expert

Hindi

Expert

Marathi

Expert

Arabic

Beginner