asma ferchichi, IT Product Manager

asma ferchichi

IT Product Manager

Scop'Ant

Location
Tunisia
Education
Master's degree, Multimedia, databases and systems integration
Experience
9 years, 11 Months

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Work Experience

Total years of experience :9 years, 11 Months

IT Product Manager at Scop'Ant
  • Tunisia - Tunis
  • My current job since August 2023

- Working on defining the product vision and aligning the roadmap with strategic goals.
- Defining and designing the product backlog and breaking down requirements into tasks and tickets.The integration of Scrum methodology led to 20% improvement in team collaboration and a 15% increase in project delivery efficiency.
- Overseeing all aspects of product development from conception to execution.
- Anticipating potential issues to avoid potential setbacks and ensure smooth progression.
- Demonstrating commitment to high-quality, innovative SaaS development through Agile methodology, cross-functional collaboration, and rigorous testing which led to surpassing objectives with 95% success rate.

UX Designer & Manager at Fulfillment Bridge
  • Tunisia - Tunis
  • October 2017 to July 2023

- I served as a primary contact for product inquiries related to UI and ensured conformity integration.
- Developed a concise product strategy aligned with organizational goals through collaboration with stakeholders and brought innovative ideas and features continually to improve products.
- Worked with the development team to plan sprints and ensured objectives were met within deadlines.
- Utilized Jira and Confluence to manage the product backlog, ensuring alignment with business priorities. - - Played a key role in daily stand-ups to synchronize efforts and clarify requirements.
- Created, refined, and tested prototypes to share project vision.
- Used Angular expertise to create reusable UI elements and integrate libraries for frontend development and successfully defined acceptance criteria, maintaining the quality of deliverables.
- Conducted user research, identifying pain points and achieving a 40% boost in user engagement.
- Assisted clients and transformed requirements into e-commerce projects resulting in a 35% increase in client satisfaction.

E-Commerce Consultant at International Trade Centre
  • Tunisia - Tunis
  • December 2020 to December 2021

My goal was to guide SMEs in embracing digital transformation by overseeing comprehensive project management for e-commerce strategies, including market analyses, agile SEO-optimized content creation, and seamless integration with marketplaces and payment solutions. Additionally, I managed social media agendas, showcasing my expertise in project management for synchronized execution and optimal results in the digital transformation journey.

E-Business Manager at Wintek
  • Tunisia - Tunis
  • August 2016 to September 2017

Led the creation of a responsive WordPress online shop with optimized loading times and content. Additionally, I oversaw the development of diverse designs, encompassing web graphics, banners, brochures, and promotional ads for a unified and impactful brand representation.

E-business manager at Tunideal
  • Tunisia - Tunis
  • December 2012 to January 2015

Experienced E-Business Project Manager adept at leveraging PrestaShop to build and optimize responsive online shops. Skilled in media resolution, content optimization, and cross-functional collaboration to ensure seamless user experiences and achieve project objectives.

Education

Master's degree, Multimedia, databases and systems integration
  • at University Of Manouba
  • June 2011
Bachelor's degree, Management computing
  • at University Of Manouba
  • June 2009

Specialties & Skills

Web Design
Production
Agile Project Management
Product Management
web design
project management
frontend development

Social Profiles

Personal Website
Personal Website
asma-ferchichi.com/

Languages

Arabic
Native Speaker
French
Expert
English
Expert
German
Beginner

Training and Certifications

Introduction to Front-End Development (Training)
Training Institute:
Coursera - Meta
Date Attended:
September 2022
Front-End Web UI Frameworks and Tools: Bootstrap 4 (Training)
Training Institute:
Coursera - The Hong Kong University of Science and Technology
Date Attended:
September 2022
Responsive Web Design (Training)
Training Institute:
Coursera - University of London
Date Attended:
September 2022
Responsive Website Basics: Code with HTML, CSS, and JavaScript (Training)
Training Institute:
Coursera - University of London
Date Attended:
September 2022
E-Commerce Advisor for Small & Medium Entreprises (Certificate)
Date Attended:
February 2022