Business Development Manager
British Council
Total years of experience :8 years, 5 Months
“BDM - B2C (Business to customers)”:
• Develop and implement marketing action plans that deliver an integrated approach across the business unites.
• Manage the process of capturing key performance indicators for current customer data and evaluate customer life cycle, buying behavior and recommend action plans accordingly.
• Manage internal and external market research for existing products, Mystery Shopping exercise results, market trends, available market demand, audience profiling, opportunities and competition, ensuring findings feed into corporate communication strategy and planning.
• Manage the brand in the main center, offsite locations, and partner premises where business products and services are offered, including style of communication and identity standards of the premises.
• Handle Website and Facebook page in term of term of content, customer journey, user experience exercise and conduct regular monitoring and evaluation checks
• Track performance of marketing campaigns through measurement and analysis to understand effectiveness and Return on Marketing Investment (ROI).
• Research the demand in the local market for online and mobile learning solutions.
• Manage internal stakeholders and external marketing, Public Relations and digital agencies on all marketing and communication efforts within the B2B/B2C remit, ensuring all campaigns are based on sound briefs that support business and brand objectives, are client and Industry focused, closely adhere to brand guidelines and are produced to British Council standards.
• Capitalize on customer base, promoting synergies and economies of scale, and delivering maximum impact and business returns.
“BDM - B2B (Business to Business)”:
• Design and implement appropriate marketing and business development plans to promote services and products and ensure meeting agreed financial and quality targets.
• Building and maintaining long lasting business relationships with key stakeholders.
• Develop integrated marketing communication plans to promote services and better
Management of relationships and communication with potential business partners and key stakeholders.
• Develop plans and systems to ensure compliance to the Branding guidelines and
standards including visual style, correct use of logo, messaging and tone of voice.
• Manage customer satisfaction evaluation process through working on scorecard
data, Focus groups, etc.. Develop system to analyze data results and create an
action plan accordingly.
• Identify and analyze business target audiences, market segments for products and
Services that will lead to better market positioning and targeted level penetration.
• Provide market feedback regarding competitive offerings, prospect needs and
generate product development ideas.
• Building a system for a continuous market research data collection for available
products and services and analyze market trends.
• Prospect potential new clients, lead on potential customers’ data base generation.
• Monitor expenditure and allocated budgets.
• Handle all Branding related duties according to set global standards.
• Manage events/ seminars/ workshops/ trainings, carrying out needed communication, arrange logistics, supervise their implementation and making sure events are in compliance with branding and customer services standards and evaluating the events' impact and outcomes.
• Manage customer satisfaction evaluation process (including working on scorecard, conduct Focus groups, distribute questionnaires in the different examinations and events, develop a system to collect and insert the data, analyze data results and create an action plan accordingly).
• Conduct quality assurance inspection visits for existed schools which are enrolled in the British Program to ensure abiding by the standards.
• Working on the accreditation Process for potential schools in coordination with the Ministry of Education and the British examining boards in UK (including conducting initial inspection for the potential schools and providing them with needed support throughout the process.
• Administer/Supervise pages at the British Council website, review its content and ensure that website is always up to date.
• Administer/Supervise the British Council exams department Facebook page.
• Develop potential customers' database.
• Sales Coordination (internal sales support including solution consulting, preparing proposals, negotiating offers, Processing orders follow up on implementation and closure stages).
• Projects coordination including (following up with different stakeholders, supervising implementation throughout the different stages while monitoring deadlines of each stage and actual cost compared to allocated budget assuring quality standards and specification are met).
• Marketing / Sales Research and potential customers database generation.
• Manage events, seminars and workshops..
• Main Coordination between Jordan HQ and Gulf branches.
• Customer Relation Management.
• Coordination with distributors and end-users.
• Handle financial targets and work on creating the tools to achieve that.
• Study customer needs and propose the appropriate solution.
• Conduct customer Visits and generate leads.
• Manage my accounts and handle their projects.
• Marketing Research and potential customers database generation.
• Software sales and pre sales activities for our products covering agreements for schools
And universities, Enterprise and SMB's.
• Handle Microsoft Agreements for Educational and government Sector.
• Preparing invoices and purchase orders.
• Preparing a weekly report for the management includes:
Activities of the Week, closed deals, and the new opportunities.
Certificate in Professional Marketing