Asmaa Galal

Developed and implemented marketing strategies to enhance brand recognition and loyalty.
 Managed brand identity, ensuring consistent messaging and visual representation.
 Conducted market research to guide brand positioning and creative campaigns.
 Collaborated with cross-functional teams to align brand initiatives with business goals.
 Led advertising campaigns to increase customer engagement.
 Utilized metrics to measure campaign effectiveness and adjust strategies.
 Directed branding for high-profile events and collaborated on transportation branding initiatives
 Managed Yutong's presence at industry events and social media channels.
Key achievements:
 Increased brand recognition and loyalty by 30%.
 Achieved 25% increase in brand recall.
 Boosted market share by 20% through strategic campaigns.
 Improved cross-departmental efficiency by 15%.
 Increased customer engagement by 40%.
 Enhanced event visibility by 35% for events such as the Qatar World Cup, Asian Cup, and Arab Cup.
 Grew social media followers by 50% and increased engagement by 60%.

Scope:
• Initiate and supervise all admin public relation issues includes contracts negotiations, employment visas, work permits, as well as transacting with the government of Qatar and other related organizations.
• Working in a team to come up with communications materials e.g. press releases.
• Coordinate with the marketing team numerous events to different audiences.
• Prepare expense report of the daily government relations work done.
• Manage company assets, handling the entire asset tracking, disposal and sell off process.

Key achievements:
Public relation Management
 Liaise with the Ministry of interior in Qatar, labor department and the embassies with regards to the immigration for the attestations and legal processes.
 Aid in development, distribution of weekly internal political updates and grassroots action alerts.
 Managed around 1, 000 Business visa, 50 work visas and 3, 000 Exit permit visa per year.
 Negotiated contracts and prepare order forms necessary for implementation
Asset Management
 Generated a new tracking system for the company to record all the company assets with/without an asset number.
 Supported annual and periodic inventories, including scanning assets, correcting records, updating documents, reporting discrepancies to the Administrative director.
 Managed company asset, disposal process through selling off old assets with reasonable prices instead of asset scrap.
 Managed the company Dorm and the office transfer including all related process.
 Conducted assets presentations and coordinated the attendance of management as required.
 Led bid response team meetings and timelines, ensuring bid delivery completed on schedule.

Scope:
• Manage a team of 5 supervising all of the local dealer's activities like (sales, Marketing, Planning, events, product development, distribution, etc.) for Chery models in Egypt.

Key achievements:
 Awarded best marketer in the Region.
 Built customer relationships by understanding their needs, which led to the largest contract in the company's history.
 Partnered with Chery international marketing team to expand business opportunities and enhance the general sales by 40% in the region market.
 Negotiated 70% of the sales contracts for Chery projects in Egypt.
 Worked on the new brand name from “Speranza” to “Chery” in the Egyptian market in addition to designing and implementing a campaign for the new brand name.
 Increased sales of 2 products by 20% and 55% respectively by employing the four Ps of marketing in the local market.
 Partnered with Chery sales team to train 100 sales representatives in 1 year, in order to be deployed to the company’s show rooms.
 Acted as company representative at industry meetings, conferences, and events in order to gain insights into the various luxury brands and how they can be marketed
 Lead customers business activity participation in china (Chery events, Beijing & Shanghai Auto show, Factory visits)
 Monitored company profiles for Facebook, Instagram and Google+ as well as managed company social media repetition.

Scope:
• Manage team of 12 to organize multiple functional areas within Human Resources and Admin.

Key Achievements:
 Recruited 250 new staff to work for customer maintenance projects.
 Initiated revision of outdated employee handbook and developed 10 HR policies and procedures.
 Merged four existing benefit plans into one corporate flexible benefit plan with $30, 000 in annual savings while enhancing benefits to all employees.
 Experienced at designing, planning and implementing a series of training programs in conjunction with outside providers
 Developed a management of attendance policy which has reduced absenteeism levels in the workplace by 5% year-on-year
 Successfully implemented a new business process that streamlined the reporting procedures, reducing the human error by 95%

Chinese tour guide & Chinese translator 1/2009 to 7/2009

- I worked as a Chinese translator (Part time) for many companies for Chinese groups like (master bed, Arabia, xin yang jin bei Brilliance co.)
-worked as a Chinese tour guide for Chinese groups in Egypt (part time).